If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking.
You’d probably think I’d lost my marbles, and I don’t blame you. Back in the 1980s and 1990s, it was a common marketing strategy to send out mass advertisements via fax machine, similar to today’s mass-email marketing campaigns. They worked. They were a viable marketing strategy because everyone had a fax machine, and used it on a daily basis. Now? Millennials are stumped when it comes time to operate one and the majority of Gen-Z doesn’t even know what a fax machine is. http://smartbusinesstrends.com/wp-content/uploads/2018/09/ClickFunnelsPricing-table.png

The ease with which a sales funnel can now be created has to do with how funnels have changed throughout the years. In the beginning, they were essentially one shot marketing pieces. Think newspaper ads if you will. All three steps in the sales funnel (finding potential customers, selling yourself and your business and the sales pitch) was essentially a one pitch ad to entice the buyer to purchase a product. That’s not the case now. They have become a lot more complex.
Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x
http://www.idahofallsmagazine.com/2014/12/demystifying-Melaleuca does NOT fit any of the descriptions about multi-level marketing. Best double check. 😀 We had to. We thought it was until we looked closer. Opening Online Shopping Accounts! Not a “home parties” company, no inventory, and no delivering of products. Just a website! Best HOME BASED Business we have ever found. And we have been LOOKING! Thanks.
Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.  
Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions! http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-3-1024x574.png
I agree with you that much of the industry is flawed, but what about an MLM that has a service rather than a product such as electricity. It’s not like that could go out of style or that once you buy it you don’t need it again or that your monthly supply is too much and you’re going to stop the monthly subscriptions. I can honestly say that I cannot stand most MLM companies because regardless what you believe or how much you like the product, if you have to try to convince someone else to use it then inevitably the system is flawed and eventually your residuals will dry up. Electricity though, that’s different in my opinion, no one has to convince me to use it, it just comes by default. Find me an MLM that is not selling so much as showing someone an alternative to what they already have to pay and I’d be interested. https://www.onlinedimes.com/wp-content/uploads/2017/10/builder.png
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.
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You see, there are lots of other people who need to sell the same products as you to make money too. And quite possibly living in the same area, with the same pool of potential customers as you. So if you have the misfortune to sign up to an MLM that’s already popular in your area or social circle, you’ll probably find it hard to recruit customers.


Sales funnels do just what the name says: they track your sales process all the way from the initial stage, customer interest, all the way down the funnel to the end point, sales. Sales funnels can have a variety of steps, but there are some key ones that every funnel has: Interest, Attract, and Sale (you may find them called different things in different places). These can be broken down into stages:
Social media: Social media platforms are great marketing channels for the top of the funnel. Social media users spend a lot of time in them and usually spend a good amount of that time consuming content shared by other people. When it comes to getting non-paid traffic from social media channels there are two main ways to do it: you can grow your own social media audience and share your content with your followers, or you can participate and contribute to already existing communities.
Webinars: With webinars, you have an engaged audience that’s akin to being in the same room with others while pitching whatever product or service you’re offering. This is a great way to sell high-ticket products and services as well. Sure, lead to application to phone call is great, but a webinar really sells like there is no tomorrow. Most people also like to combine the webinar with an application, pushing them to the app after the webinar is completed and closing the deal on a phone call.
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Sales funnel conversions – If you’re going to choose only a few metrics to focus on, make sure this is one of them. Essentially, this metric involves tracking the number of prospects that enter your funnel at any point and then convert into customers. As you make changes to your marketing strategy in the future, seeing this number improve will let you know you’re on the right track.

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Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions!
Hi Miles, I've been following you on youtube for a while now 🙂 Really good and valuable information! I have a question for you which I could not figure out an answer to yet. Let's say I picked a niche and I found a number of products to promote. Do I need to have a website/blog for the niche? In addition to a funnel (or funnels). Or I can build it later? The reason I am asking is that at the moment I have no idea what content I need. Hope it makes sense. Thanks, SV
I had the same thought as you do.,that MLM is not working.After realizing the potential of this sector,it Amaizing.Even morons with dreams have potential to become successful in MLM.No any qualifications or experience required.Today am proud to be a networker.Network marketing not only provides a great business education, it also provides a whole-new world of friends—friends who are going in the same direction as you are and share the same core values as you do. https://i1.wp.com/www.izideo.com/wp-content/uploads/2017/12/ClickFunnels-Review.jpg?resize
But still, it’s easier and less costly when compared to gaining new customers. In fact, it’s 7X more expensive to retain your existing customers than replacing ones that opt out of your digital marketing funnel.Once again, it all comes down to what you are giving to your customers to make them stay. How much value you deliver directly affects your retention rate. Remember, the more customers you retain, the more repeat sales you make. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2018/01/blog_post__leadpages_vs_clickfunnels_copy-810x405.jpg
Once an MQL has been identified, it can be passed on to the sales team for future follow-up. Salespeople can then further qualify the lead by measuring two things: interest and fit. Interest, as you might expect, refers to how invested the prospect is in moving forward with your company’s type of solution. Fit refers to how closely the lead matches your company’s definition of an ideal buyer.
When I say that ClickFunnels is revolutionary, I don’t mean that lightly. There is no company in the world that is quite like ClickFunnels. If you are starting with nothing or a part time job, or just a job that you don’t like and want to get out of eventually; ClickFunnels is the first step down a road that offers you the potential of financial freedom unlike any other company in the world. The great thing is that you will have the opportunity to start out wherever you are in your business to start making money that can change your life. https://winningwp.com/wp-content/uploads/2017/11/Leadpages-404-Template.png
No matter what kind of purchase we’re making or how much we intend to spend, all of us follow a relatively similar path when it comes to deciding what to buy. This buying process was first introduced by John Dewey in 1910, but even now — more than 100 years later — it’s still the foundation of understanding buyer behavior and marketing funnel creation. https://32zep73437vn50jgiy887913-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/Screen-Shot-2018-04-21-at-4.48.11-PM-1024x546.png

Who do they contact if they have questions? (“Customer Service” is not the best answer here — the last thing you want to be associated with is a giant warehouse with staffers stuffed like sardines in their cubicles). Can they contact you using social networks? Who are your customer service people? How many years of experience do they have? People talk to people, not machines.
Suppose your furnace goes out in the middle of winter. Your problem is obvious: you need a new furnace. And the solution is easy — you need to call HVAC providers in your areas for quotes. But say you need a new car. Should you look for an SUV, a compact car or a mid-size sedan? Even vaguer still, if you’re frustrated with how much your accountant is charging you to do your business’ taxes, you might not even be familiar with all the different solutions, like cloud-based accounting services.
PR/Press: This tactic consists of getting media coverage for your content, brand, or business. Media outlets and publications have built large audiences over a long time—that’s what their entire business model is about—so if you can tap into that, it can mean a significant boost of traffic to your site. PR is all about having an interesting angle that is newsworthy and presenting it in the right way to journalists and reporters.  
A marketing qualified lead (MQL) is a prospective customer who has demonstrated a particular level of engagement that leads the marketing team to conclude that real sales potential exists. The level of complexity involved in this assessment will vary based on the resources available to the team. Norman, for example, might conclude that anybody who fills out his online demonstration request form is an MQL. A company that’s using a marketing automation program might be able to set the bar to MQL qualification at something involving a combination of viewing specific pages, interacting with certain forms, and opening a certain number of email messages.
If you’re running an accounting business, at this stage, your customers would be evaluating different potential service providers. They might need resources like pricing guides (so they know what ballpark rates are), how to evaluate the landscape of accounting services (i.e. whether to hire a solo accountant, an agency, etc), or how to choose an accountant.
Also called pyramid selling or network marketing, multi-level marketing companies grow revenue by hiring and recruiting non-salaried employees referred to as distributors, influencers, consultants, salespeople, or promoters (among other names). In other words, employees generally receive compensation from performance through a pyramid-shaped compensation system.
Conversion optimization is the third thing that you need to be really good at if you’re serious about making any money online. Now, conversion doesn’t just happen on the spot. In fact, most people won’t buy on the spot unless we’re dealing with a sexy tripwire offer that includes a sought-after tangible product or a free-plus-shipping offer that you’ve seen countless savvy marketers running by now.

Great article, thank you for including some statistics. I do have a few friends who make a bit of side money with selling DoTerra and Norwex, but I also think they mostly do it to get wholesale prices on products they want to purchase anyway. It’s incredibly difficult to actually make a profit unless you’re willing to pour your entire life into the company.
"Network marketing" and "multi-level marketing" (MLM) have been described by author Dominique Xardel as being synonymous, with it being a type of direct selling.[6] Some sources emphasize that multi-level marketing is merely one form of direct selling, rather than being direct selling.[23][24] Other terms that are sometimes used to describe multi-level marketing include "word-of-mouth marketing", "interactive distribution", and "relationship marketing". Critics have argued that the use of these and other different terms and "buzzwords" is an effort to distinguish multi-level marketing from illegal Ponzi schemes, chain letters, and consumer fraud scams.[25]
Your comment and it’s militant nature are the EXACT OPPOSITE of what I believe the doTERRA culture is founded upon. I hope anyone reading this thread choose to look past your article and it’s attack on YoungLiving when basing their decision as to which company they choose to go with. I want them to know that the manner in which you needlessly attacked them is in no way a representation of all the other reps nor the company itself.
Once you have each asset labeled with a stage in the buyer’s journey, start adding platforms and strategies for which that asset would be good a good fit. For example, blogs and infographics work great on social media, while case studies should be left to email marketing and PPC ads. From there, you can create your actual content distribution calendar: https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-pricing.png
The ease with which a sales funnel can now be created has to do with how funnels have changed throughout the years. In the beginning, they were essentially one shot marketing pieces. Think newspaper ads if you will. All three steps in the sales funnel (finding potential customers, selling yourself and your business and the sales pitch) was essentially a one pitch ad to entice the buyer to purchase a product. That’s not the case now. They have become a lot more complex. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-features.png

Technically, I’m a rep for 3 companies, but only use one as my business (the others are because I love the products and want the discount). One does give a financial reward for recruiting and that makes me uncomfortable even though I understand that corporate recruiters also get paid for doing the same), they other has sales minimums and if I were to work the business, would probably have so drop a few hundred bucks into it. It would probably be worth it, but I don’t care for the mentality of the company executives or the sales minimums they impose the stay an active rep. Those things said, they are not shady companies and people who are committed to doing the work (as you have to do with ANY job or business) can succeed in their goals.
I do agree that my wording was a bit 'aggressive' in the video... With that said, I am still driving traffic from FB directly to landing pages that have ~15 words max on them, to this day! My ad copy and my landing page copy are super similar... And I get a high relevance score... I've had no problems at all. One thing I recommend is setting up a business.facebook.com account, then setting up as many ad accounts as you can (not adding any credit card to them, tho) to just have some extra accounts there... Just in case.
2) Clickfunnels allows you to market, sell and deliver your products and services online fast than you can imagine. This new software called Clickfunnels helps you build sales funnels in matter of minutes. Literally, it's just drag and drop instead of coding. It contains everything you need to succeed online: Sales pages, memberships pages, email automation, payment integration and so on.

Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
When a salesperson qualifies a lead and deems it likely to eventually lead to an opportunity, this becomes a sales qualified lead (SQL). Again, it will be up to you to determine exactly what constitutes an SQL. Norman, for example, decides to send every MQL through to his salespeople for qualification because he runs a small company with a single tier of sales reps. A larger company with both junior and senior sales representatives may, on the other hand, choose to have junior representatives conduct initial calls to qualify prospects before assigning only those that fall into the “high interest and high fit” category to senior reps for online demonstrations.
If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking. https://royaltyfunnels.com/wp-content/uploads/2017/10/leadpages.png

But more than product selling MLM/NM provides a lucrative option to earn great part/full-time money and most importantly passive income. Once you sign up somebody in the business by selling a product and he signs-up someone else and so on, you create a network of people who are recommending a product or offering a business opportunity thus generating sales for the company and also earning 10-125 of the total sale happening through your network. In MLM u get percent of every sale that happens in your group of people directly (when u personally sell to someone) or indirectly (your team member sells to someone). So, if you have a network of 10 people and your team sold product worth $1000 then you would earn $100-150 as commissions. For direct sale u get more money.
Too many people get caught up in the hype of potential big income from MLM, that they don't pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well. http://smartbusinesstrends.com/wp-content/uploads/2018/04/DotComSecrets-BookCover.png
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
You see, there are lots of other people who need to sell the same products as you to make money too. And quite possibly living in the same area, with the same pool of potential customers as you. So if you have the misfortune to sign up to an MLM that’s already popular in your area or social circle, you’ll probably find it hard to recruit customers.

Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric.   http://gedlynk.com/wp-content/uploads/2016/06/lead.png
I’m using CF now and have been in several MLM’s over the years and have always found the marketing model works so now I feel I have the experience to put this into helping lots of people I know, so my question is can you give me any more guidance and Can I use your post here to make it into a report I can use as a lead magnet? Obviously I will add my own take on the subject.
Each year, ClickFunnels offers its customers the opportunity to experience a once in a lifetime event unlike any other in the industry. There’s a reason why so many people claim that it’s the best event that they have ever been to. When it comes to Funnel Hacking Live, Russell’s philosophy is that it needs to be like Christmas for Funnel Hackers. It’s about building up our community and offering them the best information that we have at the time. It’s all about giving each of our clients the most information and knowledge that we can in four days. https://howtoretireearly.org/wp-content/uploads/2016/04/how-to-create-landing-page-1024x297.jpg
wow glad I found this site and yes… all is true with the frustrations of understanding and building an effective a WT (EFF)!! funnel is part of the subscription a “one on one” call with a mentor.. the “hot seat” or is that a group meeting on line.? I m looking for some one on one coaching at least for a while till I get rolling, I think any way! JAY
I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this
Ariix: They have an extremely strong compensation plan, have entered momentum, and possess a Bill of Rights unique to the industry that gives distributors vetoing rights on a corporate level.  Ariix focuses on health and nutrition in an all natural fashion.  Their flagship product is a weight loss product called Slenderiiz. This is the company we ultimately partnered with. If you'd like to know why we went with them over the others mentioned below feel free to click the “Contact Me' tab at the bottom of the page and let's have a chat.
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."[45]
When I say that ClickFunnels is revolutionary, I don’t mean that lightly. There is no company in the world that is quite like ClickFunnels. If you are starting with nothing or a part time job, or just a job that you don’t like and want to get out of eventually; ClickFunnels is the first step down a road that offers you the potential of financial freedom unlike any other company in the world. The great thing is that you will have the opportunity to start out wherever you are in your business to start making money that can change your life.
Everyone wants to make money online. But is it realistic? Is it a goal that’s achievable? That’s the question that so many ask. The truth? The internet marketing industry is full of smoke and mirrors. Yes, certain things are not what they seem. But, behind the curtains, there is real magic taking place. When you can leverage certain principles of selling, you can shatter through whatever you thought to be true in the past.
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