Because he knows how to present value and motivate a customer to buy. He shows how his service solves the problem of selling products and services online, delivers his message passionately, and has a great offer. He also demonstrates that it can work in any industry. If you’re in health, sales, cooking, relationships, finance—there’s a funnel for all of it.

The discovery stage of the online marketing funnel consists of the first few visits to the website. Visitors are often focused on consuming content and learning more about the company and your products/services.  Often considered the research phase of the purchasing process, consumers are looking to learn more about why they should choose your company.  While quality, unique content is imperative at all stages of the funnel, during this stage, content is extremely important because users are seeking out information. Additionally, it is direly important that you have completed marketing research and implemented a content strategy that delivers your company’s message. In this stage of the digital marketing funnel, the goal is not to overwhelm the consumer with offers, but provide the necessary information to be considered during the purchasing stage.


I am an expert blogger, online entrepreneur & internet marketing coach who provides vital training and personalized help for those looking to build, brand, and grow their blog and online business the right way, the first time. I currently reside between the mountains & the sea in the Pacific Northwest with my beautiful wife and our five awesome kids.

First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed.

(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).


Also called pyramid selling or network marketing, multi-level marketing companies grow revenue by hiring and recruiting non-salaried employees referred to as distributors, influencers, consultants, salespeople, or promoters (among other names). In other words, employees generally receive compensation from performance through a pyramid-shaped compensation system. https://i.ytimg.com/vi/gDkg1OBO0LI/maxresdefault.jpg
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time. https://ads552vaou93hyfr12hxhki2-wpengine.netdna-ssl.com/wp-content/uploads/2017/10/6-clickfunnels-templates.png
For example, let’s say your business has a blog and social media accounts it uses to get on a potential customer’s radar. From there, you encourage people to download an eBook in exchange for their email and drop them into an email drip that promotes an upcoming webinar. At the webinar, you sell people on your product or service, which convinces them to submit a lead form, work with your sales team and ultimately make a purchase.
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too. https://i.ytimg.com/vi/Z-ywEnz7QcY/hqdefault.jpg
You don’t need to only use Fiverr. There are plenty of sites where you can market your services. For example, you can use Upwork, if you’re looking for more serious clients. Or, Freelancer.com. You can always find work. You can even source jobs yourself by building a very simple funnel and running some ad traffic to it. It might be harder at the outset, but you’ll have less competition than you would on these marketplace websites. https://royaltyfunnels.com/wp-content/uploads/2017/10/ROYALTY-FUNNELS-LOGO-COLOR.png
There is nothing new about people failing; yes, they fail – at lots of things. We could spend months trying to discover why people fail in their marriages, school, jobs, etc. Do I have compassion and feel for them when they can’t make it work. Yes, of course! But I can’t jump into their bodies and make choices and live their life for them. It’s their choice – quit or find a way to keep going. MLM is a business and not everyone will succeed. Will I make money from my HARD EARNED customer base? Yes! Do I feel bad because I make a commission. No! EVERY business owner makes money off their employees – other wise they would not be in business. Do Brick and Morter Business Owners feel bad that they are making millions and they are paying their employees minimum wage??? Of Course Not. That is just the nature of business. So why are you feeling “bad” that you made money? Did you tell your recruits that they could do what you did to make money ? You see, there is a difference in selling a product to a customer and telling a person they can “get rich quick” and do nothing to get there. Those people will fail every time when they listen to such lies. hoilictictouch.com Get Oiled!
If you can’t drive traffic, you can’t really earn money whatsoever. Period. End of sentence. So you have to figure out where that traffic is going to come from because it’s the lifeblood of your business. Your potential to generate an income is going to be directly tied to your ability to get prospects to visit your landing pages, offers and sales funnels.
If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking.
Traffic sources. As you’ve probably noticed throughout this article, different traffic sources work better for different stages in the marketing funnel. Sometimes, however, a traffic source can surprise you, so it is a good idea to track how many people are entering your marketing funnel from each source and stage so that you can give your top sources more budget and attention. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/image56.png
Without delivering your marketing communications strategy throughout the online marketing funnel in its entirety, none of your online marketing efforts are going to work. In order for your online marketing efforts achieve the highest level of success, an investment must be made to develop an online marketing strategy before specific tactics are executed. This takes a significant amount of time and effort, but is key to producing the best results.
It was Todd Brown who made many of these types of funnels for those big time gurus and after studying his free stuff I see Johns as a simplified version of it. BUT still I cannot seem to get it out of my head that it is just too much to hit a person up with. It kinda makes you look like the greedy Gordon Gecko of the internet. How could someone TRUST a marketer that hits them this hard at their initial introduction?
That’s the main question you want to ask yourself in the final stage of the new digital marketing funnel—because there really isn’t a “final” stage in the buyer’s journey. Any business owner knows that it’s easier to keep an existing customer than it is to generate brand new ones, so invest in keeping your current customers. Hopefully, after your new customer made a purchase, they start their journey all over again with another one of your products. Or, even better, they become a brand advocate and start selling your product or service for you in the form of recommendations. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_16-04-29.png

If you want to learn more about all the features and benefits, read this post that I wrote about ClickFunnels not too long ago. But at the end of the day, ClickFunnels provides an easy-to-use system that will help you build out your landing pages in a super-simple interface that allows you to quickly integrate email providers, payment processors, drop-ship stations and so much more.

To put these statistics into context, John compared them with the failure rates for traditional small businesses using the Small Business Administration’s statistics for 2008. And he discovered that 44% of small businesses survive at least four years, 31% at least seven years, and 39% are profitable over the life of their business. In 10 years only 64% of small businesses fail. https://blogv2new.clickfunnels.com/wp-content/uploads/2016/11/clickfunnels-1.png


I do agree that my wording was a bit 'aggressive' in the video... With that said, I am still driving traffic from FB directly to landing pages that have ~15 words max on them, to this day! My ad copy and my landing page copy are super similar... And I get a high relevance score... I've had no problems at all. One thing I recommend is setting up a business.facebook.com account, then setting up as many ad accounts as you can (not adding any credit card to them, tho) to just have some extra accounts there... Just in case.

They have the stay-at-home-mother meets women entrepreneur mixture working for them. What does that even mean? Means they have the practicality side of the company that is off the product and they have the sales, entrepreneur people them promoting it, too. Anyone who follows MLM knows its usually too “product practical” (see: Tupperware, Cutco) or too “opportunity-centric” (see: Herbalife).
If they are, the company is strong, and the product or service is a winner, then you will succeed. You will have to put the effort in to learn the systems and processes that make it work, but there's a big difference between a sponsor and a recruiter. A sponsor coaches, motivates, and trains while a recruiter simply signs people up and, in most cases, abandons them once their commission is collected. https://goto.clickfunnels.com/hosted/images/4a/596c907e2e11e8acb4af86f3625d16/clickfunnels-right2.png
Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric.   http://gedlynk.com/wp-content/uploads/2016/06/lead.png
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/cf-img-1-1024x475.png
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  

Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
The discovery stage of the online marketing funnel consists of the first few visits to the website. Visitors are often focused on consuming content and learning more about the company and your products/services.  Often considered the research phase of the purchasing process, consumers are looking to learn more about why they should choose your company.  While quality, unique content is imperative at all stages of the funnel, during this stage, content is extremely important because users are seeking out information. Additionally, it is direly important that you have completed marketing research and implemented a content strategy that delivers your company’s message. In this stage of the digital marketing funnel, the goal is not to overwhelm the consumer with offers, but provide the necessary information to be considered during the purchasing stage.
Example: Angela Fehr, who teaches watercolor classes on her Teachable school, offers a wide variety of courses like landscaping, fluid painting, and creative painting. Angela created a comprehensive bundle of her individual courses. It’s called called “Watercolor University” and it includes a total of twelve courses, which she sells for a premium price.
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.

If you haven't, you aren't alone. New data from HubSpot reveals that 68% of B2B organizations have yet to identify what their sales funnel is. A lot of business owners spend too much time chasing leads, but how do you know which leads or hot or cold? You don't, unless you have a system in place for attracting, keeping, and growing your customer base.
This Driving with John Chow episode will break down the four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel. The reason most new Internet marketers don’t make money online is because they are missing the last two components. Without them, they’ll be lucky to break even on their advertising money. http://www.wiitoob.com/wp-content/uploads/2018/08/040c014ee69bd0440ea57e9e64d19a99-sales-marketing.jpg

If you want to learn about the wonderful (and massive) world of internet marketing from the pros, Digital Altitude is where it’s at. Their products might cost up to $10k+, but you’re getting access to a toolbox of pure gold. Then there’s their commission rate…up to 60%. Just take a second to think about what a 60% commission rate on a $10k+ product looks like. Not bad, huh?
I highly recommend that you build customers in your business first because once you build customers in your business, you can teach your new reps how to build customers in their business. That gets people into the black quicker, meaning profitability quicker. People who make more money than they spend in their network marketing business are over 95% likely to renew every year their membership in their company.
You need a way to communicate with the audience you are building. This can be with social media such as youtube, twitter, facebook etc... But the most effective way BY FAR is Email. I know email isn’t sexy, but it’s the most stable and profitable form of communication and you are in complete CONTROL of it and nothing is as personal as an email, right? https://changecreator.com/wp-content/uploads/2018/07/null-10.png
Now, creating funnels doesn’t need to be a daunting task. It can actually allow you to stick to pre made funnels which a variety of platforms offer, or you can let your creative side out! Typically, a leader needs a little carrot to click through on your sales funnel or some type of incentive. Almost entice them to enter the name and email. We can do this through a variety of different tools. Here are a few to consider;
Keeping these changes in mind, today you see brands changing and evolving for the better. They’re learning to to keep up with their demands and exceed customer expectations. Previously, they had no way to engage directly with their prospects/customers, and now they do.Also, with rising competition, businesses have no choice but to find new and innovative ways to gain the attention of their target audience. This is exactly what gave birth to the more agile and suitable digital marketing funnel.

Unfortunately, not everyone who makes it through the first few stages of his funnel will be a good fit. As an example, a prospect might complete stages 1-3, but not have the financial resources available to complete the purchase. Or a lead might be enthusiastic about the product, but not the decision-maker in his or her organization. While the content pieces Norman has created will be helpful in educating all prospective customers and moving them through the different stages of the funnel, Norman needs to familiarize himself with and implement two concepts:

Great listing and especially the honest look at what being in an MLM means. Direct sales is a hard business, especially if you’re not passionately using the product daily. You see too many people who join thinking it will be a get rich quick scheme and don’t actually care about the product or their customers. Genuine lasts and is successful, companies like Avon and Mary Kay have been around for generations because people love their products.


To be clear, MLM is a viable home-based business opportunity. Anyone interested in selling a product to generate income has the ability to achieve success. With that said, it is crucial to research and investigate the company and products thoroughly to make sure that it's not a scam, and also, that it's a product and system you feel you can promote. There are many single-level marketing (selling products without a recruiting component) companies where the likelihood of generating income is much higher than typical MLM statistics. https://changecreator.com/wp-content/uploads/2018/07/null-30.png

The main sales pitch of MLM companies to their participants and prospective participants is not the MLM company's products or services. The products/services are largely peripheral to the MLM model. Rather, the true sales pitch and emphasis is on a confidence given to participants of potential financial independence through participation in the MLM, luring with phrases like "the lifestyle you deserve" or "independent distributor."[16] Erik German's memoir My Father's Dream documents the real life failures of German's father as he is lured into "get-rich-quick" schemes such as Amway.[17] The memoir illustrates the multi-level marketing sales principle known as "selling the dream".[18]
When you employ a good affiliate marketing management system, it allows you keep stalk of your sales, affiliates progress, payments due, payment made, etc. It’s highly recommend if you’re just launching a successful MLM business. Always ensure the management system you use permits you to merge with other tools that can also enhance the growth of your business.
The only thing that is stopping you is yourself at this point. Your ambition and your drive are the only things that you personally have to worry about. So many entrepreneurs lack motivation and discipline to do what needs to be done regarding their business when they’re first starting out. It isn’t until desperation and necessity kick in that people are willing to do what is necessary. Start out strong with the kind of endurance and drive necessary for the road ahead and we’ll help you with education and software.
An Internet marketing funnel is a marketing strategy whereby you are constantly funneling new leads into your business, in the hopes of developing a sale and relationship with the user. A marketing funnel is often seen as an upside down pyramid. At the top, you lead potential clients to your website, in the middle you offer them valuable services if they sign up to your list, and at the end you convert them into customers. There are a number of processes that have to be working in order to ensure you capture leads, communicate properly to them and value your repeat customers. This article will tell you how to create an Internet marketing funnel.
Sign-up to ClickFunnels and start learning the ropes. Jump into their training and learn everything you can. Join their Facebook Group and look at what others are posting. All of this will inspire and motivate you to really understand how to leverage this powerful landing page software to not only promote as an affiliate, but ultimately to build your own funnels and skyrocket your conversions.
Richard Lindner is the Co-Founder and President of DigitalMarketer, the industry leader in global digital marketing education. While running a global team of more than 50 professionals worldwide, Richard is also a sought-after executive leadership expert, working with some of the world’s most exciting brands like Uber, Harper Collins, Infusionsoft, Marapost, and Ethiad Airlines—to name a few.

I’m using CF now and have been in several MLM’s over the years and have always found the marketing model works so now I feel I have the experience to put this into helping lots of people I know, so my question is can you give me any more guidance and Can I use your post here to make it into a report I can use as a lead magnet? Obviously I will add my own take on the subject. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_16-45-28.png


How MLM companies are NOT considered Pyramid organizations is beyond me! They are all scams by the very nature of their organization structure. Those who start or get in early benefit directly from the efforts of those beneath them, forever. Not to mention the fact that most product sold through any of these MLM organization’s is to the dealer network itself. The top dogs are making money regardless as long as there is new blood coming in. And the best way to keep new blood coming in is to incentivize those at the lower middle and below to continue recruiting to build “a network of their own”. And those on the verge of “breaking through” who have already invested a small fortune in products along the way that are sitting on their pantry shelves NEED to keep recruiting. The very thing that differentiates a Pyramid scheme from an MLM is that an MLM sells an actual product. That is it. It doesn’t determine who that product is sold to as it should since we know that most product is sold to the worker bees and not to the general public for long.

They were hot. These guys caught some shade for over-inflating their health products, but what health MLM doesn’t inflate their prices “a tiny bit” so they can dish out those juicy commissions? Well, their fiber product was 900% more than “leading alternatives” and their Trioten protein blend was 600% more expensive than Herbalife and Shaklee proteins. Ouch.
If you’re not at all into selling your own products or services, you could simply promote ClickFunnels itself. If you have a list or you understand how to drive traffic to ads, then you could easily set this up and start making money online with ClickFunnels relatively quickly. While most people don’t like the headache of creating their own products and services, there’s something to say about getting the ball rolling and starting to earn some cash quickly.
Nobody goes to page two, or on page three. If your website isn’t ranking on page one, you may as well be obsolete. What I recommend to target this audience is that you answer absolutely every question a potential customer might ask in the form of blogs, research papers, and features on your website. Make sure you optimize each piece of content for mobile SEO.
Scentsy is a party plan MLM company offering a variety of home and personal fragrance products. These include a popular line of scented wickless candles and decorative ceramic warmers. Independent consultants sell products through home parties, fairs and shows as well as online. For just $49, you can get a starter kit with everything you need to launch your new business. After that, you can work at whatever level you want. For example, you can either just earn extra income or you can work enough to replace your income from your 9-to-5 job.
Webinars are powerful because you have an active and engaged audience with you live. Sure, you could automate your webinars. But, when they’re live, that’s when they’re truly powerful. Russell Brunson always says that if you do a webinar every week for a year, you’ll be a millionaire by the end of it. Now, that doesn’t guarantee you anything. You might make no money at all. But does show how powerful this forum is for selling.
Define your end goal. This is the end relationship you want to have with the information you gather, and it differs greatly for online businesses. In some cases, the contact details of a person is your Internet-based goal, because it may funnel leads into a service-based business that calls its customers by phone, and in other cases, it is developing repeat clientele.
I’m surprised Rodan and Fields didn’t make the list, considering they are the fourth largest premium skin care company with the top three being 50+year old companies, Estée Lauder, Lancôme & Clinique. We are North America’s 4th largest and fastest growing premium skincare company, but we’re not in stores, the top 3 — Clinique, Lancôme and Estée Lauder.
Glad you like the content... I have unique views on what mentorship is and kinda ranted about it in this video: https://www.youtube.com/watch?v=u0UbzgR-s4M In short, I see every video and blog post that I put out as mentoring, so tune in all you want, join the live streams and most important, take action building your business!!!! But if you are asking if I do one on one coaching or consulting, I don't.
That’s the main question you want to ask yourself in the final stage of the new digital marketing funnel—because there really isn’t a “final” stage in the buyer’s journey. Any business owner knows that it’s easier to keep an existing customer than it is to generate brand new ones, so invest in keeping your current customers. Hopefully, after your new customer made a purchase, they start their journey all over again with another one of your products. Or, even better, they become a brand advocate and start selling your product or service for you in the form of recommendations. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_16-04-29.png
Now, keep in mind, as you run traffic to this URL right here that I'm highlighting, the system's gonna rotate traffic back and forth between these two split tests, based on the percentage on traffic you want to go to each. So it will automatically do that. And over time, after 100 unique visits I would say at least, you'll be able to see which one's performing better, declare the one you want as a winner, and then create a new split test again and do the same thing.
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