Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
Most prospects will enter this stage after identifying Norman’s company as a possible alternative and completing the information search process described in Stage 2. However, some customers might be introduced to his brand after completing Stage 2 with his competitors, as in the case of an industry blog running a comparison chart of the different competitors in his space.
The second step in the process is selling yourself and your business as trustworthy, reliable, industry experts and worthy of someone to want to spend money on. This is the part of the funnel that differs the most from business to business. That makes sense as the level of trust needed to buy from someone differs greatly from business to business and other factors such as price. For instance, I’m not going to need to trust someone as much if I’m buying a pair of $50 shoes from them as from someone who is trying to sell me a $10,000 business course.

At least in the real world the customer can see the product and the person selling it to them in person. It’s not enough for a customer to purchase a digital product just because you think you are stellar. They have to know the reasons why and ultimately believe in your product before they make the purchase. Plus, there is almost an expected sense of targeting that customers are now accustomed to, and the sales funnel is one of them.
At least in the real world the customer can see the product and the person selling it to them in person. It’s not enough for a customer to purchase a digital product just because you think you are stellar. They have to know the reasons why and ultimately believe in your product before they make the purchase. Plus, there is almost an expected sense of targeting that customers are now accustomed to, and the sales funnel is one of them. 

If you have no money for ClickFunnels, or you’re looking to just begin your journey into the online world of making money. The amazing thing that you have at your disposal with ClickFunnels is our Affiliate Bootcamp. Getting your bearings and understanding of the digital world before you can be hard. In fact, it can be overwhelming at times. There are so many people who are lost the moment they start to look into the matter. Most people, they drop out at the idea trying to figure everything out, knowing that they don’t have the time or a map to get them through the jungle of information.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
The main attraction of the binary plan is that distributors are only required two downline recruits. Why is this a good thing? Because once you recruit more than two distributors and these excess distributors are placed below your downline, you can start earning commissions; this is a much lower recruitment requirement than other compensation plans.
The structure of MLMs is very similar to a pyramid scheme. This doesn’t mean that all MLMs are pyramid schemes, but some certainly are. Those interested in pursuing a career in multi-level marketing should do research before joining a particular MLM. Generally speaking, if the bulk of the money you stand to earn comes from recruitment rather than direct sales, it’s wise to be very cautious.
You don’t need to only use Fiverr. There are plenty of sites where you can market your services. For example, you can use Upwork, if you’re looking for more serious clients. Or, Freelancer.com. You can always find work. You can even source jobs yourself by building a very simple funnel and running some ad traffic to it. It might be harder at the outset, but you’ll have less competition than you would on these marketplace websites.
Sales funnel conversions – If you’re going to choose only a few metrics to focus on, make sure this is one of them. Essentially, this metric involves tracking the number of prospects that enter your funnel at any point and then convert into customers. As you make changes to your marketing strategy in the future, seeing this number improve will let you know you’re on the right track.
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  

How to get started: The easiest way to start a community is to leverage tools that are already built for this purpose. Our preferred one for its simplicity is a closed Facebook Group. When you’re just starting your group, it’s important for you to define some basic guidelines for participation and interactions within your group, this will tell you what’s acceptable and what isn’t within your group. You can join Teachable’s Facebook group, The Teachable Tribe, to check out how we did this.
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  

Look, “Attention, for those who are serious about developing your online business to the next level.” Instead of that you might say, “For those who are serious about … ” if you're offering a supplement we might do something like this. “For those who are serious about losing 15 pounds in the next 30 days … ” and then the headline. “Discover what you need to know about shedding fat and getting a beach body without crash dieting.”
Clearly, the idea was genius and never died—it just took on new forms over the years as the marketing universe changed. The early model has been modified over the past decades by marketing consultants and academics to cater to the changing marketplace. Several variations on the theme have been created to accommodate the emerging modes of marketing—especially, digital marketing.
Hi JP. Good stuff all the way around, my man. Hey, I’ve been approached by Ariix, & didn’t know if have heard of them, and if so, a simple 👍 or 👎 will suffice, unless you’d like to elaborate, of course. One obvious concern I have is that (& can disclose this, since it’s of public record/knowledge per the list above), the current leadership in place at Ariix all came from USANA, and given the FBI/SEC became involved with USANA in ‘07, & Ariix opened in ‘11, well….I think you know from where I’m coming as it relates to anything you may be able to convey. Thx again, JP, for all of your efforts, & if you’d feel more comfortable in emailing me, obviously that would be perfectly fine! And apologies on this extremely verbose message!😳

A few noteworthy points on this list… The only companies considered for this list are U.S.A. based; and if you click on each and every company linked above, what you will not find should be as interesting to you (and as revealing) as what you will find. There are no travel companies, only two technology companies (ACN and 5LINX), just one service company (Legal Shield), and 22 health and wellness companies. Even Amway, whose core product line still includes soap, really got started by way of the wellness revolution! Read this book by Paul Zane Pilzer and you’ll understand why nutrition, weight management, and skincare products continue to drive the trends in the network marketing industry to this day.


Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody is the creator of the nation’s most popular fitness and weight-loss solutions. Their products include P90X, INSANITY, Brazil Butt Lift, Slim in 6, Turbo Jam and Hip Hop Abs. Additionally, Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines and nutritional supplements. Plus, they offer the 21-day cleanse known as the Ultimate Reset. Moreover, the company has a great reputation for their unparalleled customer service and peer-support system.
Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x
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