How's your reputation?  I'm not just talking about testimonials, client lists, and case studies.  I mean what happens when a would-be sale Googles you?  The Online Reputation Audit would have helped.  What happens when they check your social media - do they see thought leadership and a happy, engaged community?  Or are they met by crickets?  This element is hard to attribute, directly, but it's huge:  61% of consumers look for reviews before purchase.
At this stage, we’re looking at how your solution benefits people from multiple angles. Every potential customer is at a different point in the sales funnel and having a multi-pronged attraction phase will help you to generate more targeted, high quality “hot” leads than just casting out your digital net and hoping for a bite from any traffic source.
At some point, a visitor becomes a potential customer when they consider whether the service or product offered is a match for their needs. This may happen during their first visit to your website or months later. We often get lost in conversions and forget about the number of returning visitors. Our content and its messaging should speak to consumers who may be on-the-fence or just doing research at the time and return later for their purchase. A single serving message that attempts to get the visitor to convert now is usually the case for the majority of websites content. We lose sight that not everyone will convert on the first visit. However, at this point in the online marketing funnel, we want to make our unique value proposition clear and provide information that the user needs to make the purchasing decision.
A couple of weeks ago, I returned from Boise, Idaho where I got a chance to hang out with, Russell Brunson. If you don’t know who he is, you’ve probably been hiding under a rock for the past couple of years. Brunson is the founder of a software company called ClickFunnels. Today, that company has grown into a behemoth and has shot past $100 million in sales and nearly 60,000 subscribers to its SaaS platform.

I spent about 3 years selling Amway back in the 70’s. There was a lot of hype but I made enough money to achieve several of my more modest financial goals. I went on to use some of what I learned to make extra money in various ventures and eventually started a small business out of my home. The business grew until mainstream retailers began offering the same product I was selling at comparable prices. The MLM as a learning tool has some value as long as the product is decent. This MLM ranking is a good way to attract attention and I am curious about Your service. I am selective about what I spend my time and effort on.
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."[45] https://static1.squarespace.com/static/544c1964e4b0dd27d701dd68/t/5b7afff84d7a9c3a95a191e0/1537125111564/clickfunnels-pricing-dream-car-winner.jpg
As with any business venture, it’s important to manage your expectations when signing on with an MLM. Marketing materials may sell you the idea of making good money without leaving your house, but business ventures like these take time to deliver a return on investment. Not every sales agent will be making $100,000 per year right away or even five years down the line. Be realistic about how much you’re likely to sell and how much you’re likely to earn.
The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors). https://cdn.makeawebsitehub.com/wp-content/uploads/2019/01/clickfunnels-alternatives.jpg
doTERRA “wellness advocates” come from all backgrounds, countries and walks of life. Without question, they’re passionate about health and wellness and caring for people. A doTERRA wellness advocate is a person who is committed to sharing the life-enhancing benefits of therapeutic-grade essential oils with the world. They do this by sharing the world’s highest-quality essential oil products. Most noteworthy of all, these are products that have been developed by highly educated and experienced botanists, chemists, health scientists, and health-care professionals. https://effort4successdotcom.files.wordpress.com/2017/04/your-ready-clickfunnels-url.png

Thank you for this article, and for reigning in the bias. I recently joined a MLM and while I don’t think that they all are spawn of Satan, I am experiencing many of the same points you made firsthand, and definitely agree that MLM’s solely are not the best idea when you NEED a reliable income. I will definitely be returning for more articles here:)
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."[45] https://static1.squarespace.com/static/544c1964e4b0dd27d701dd68/t/5b7afff84d7a9c3a95a191e0/1537125111564/clickfunnels-pricing-dream-car-winner.jpg
You shouldn't try to be a pioneer blazing new trails. That’s how you get arrows in your back. Instead, it’s smart to find a funnel in your industry that is already working and model it. Emulate what other successful people are doing because they have arrows in their back and have learned from them. There’s no need to blaze a new trail when a path is already clear.
They were hot. These guys caught some shade for over-inflating their health products, but what health MLM doesn’t inflate their prices “a tiny bit” so they can dish out those juicy commissions? Well, their fiber product was 900% more than “leading alternatives” and their Trioten protein blend was 600% more expensive than Herbalife and Shaklee proteins. Ouch.
I have been in network marketing for 20 years having good success, I have not used CF yet, but for what I see this could be a great marriage. The advantage of network marketing over affiliate and even continuity programs is the fact that some of the people you sponsor will continue growing there business creating a return on your money much bigger than any other program, example, if just couple of people see the vision, you can suddenly have a stream of new people coming without spending any more money in ads. Even today most of the growth of network marketing comes from the personal contacts, and with social media, the circle of influences are much bigger! The purpose for me with CF is to add new center of influences where I can leverage my business many times over. I see CF as a powerful tool to increase circle of influences!
Bottom line: if you’re someone considering an MLM, know what you want from it (discount, part time income, time away from other life duties, a career opportunity, etc), follow you passion in choosing a product/company, do your research , be aware and willing to set a work schedule and actually spend that time working every day (at least in the beginning), do the trainings recommended, have a growth mindset and don’t give up unless you can honestly say you’ve don’t what’s required…. 

I know how frustrating it can seem to launch an online business and watch your spirits fizzle and you struggle to earn money. I also know how it feels to listen to all the naysayers casting their doubt. But the truth is that anyone can succeed as long as they stay persistent. Remember, this isn’t a sprint. It’s a marathon. You simply can’t expect overnight results in your search for the perfect money funnel. http://smartbusinesstrends.com/wp-content/uploads/2018/09/ClickFunnels-Review-2018_-My-Personal-Journey-With-Sales-Funnels-1.png
Bottom line: if you’re someone considering an MLM, know what you want from it (discount, part time income, time away from other life duties, a career opportunity, etc), follow you passion in choosing a product/company, do your research , be aware and willing to set a work schedule and actually spend that time working every day (at least in the beginning), do the trainings recommended, have a growth mindset and don’t give up unless you can honestly say you’ve don’t what’s required….

If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking. https://royaltyfunnels.com/wp-content/uploads/2017/10/leadpages.png

Amazing article. One question I have is about how to avoid the risk of FB terminating an ad account for using it to drive traffic to this kind of landing page. The first part of that question is, do you think a simple opt-in page like you described (with no content other than a "hook" that FB might argue is deceptive) would result in the ad being disapproved and possibly the ad account at risk of being terminated? The second part of the question is do you think the FB ad itself would need to be toned down, or do you think it's safe to just repeat the hook? It seems like FB is getting more and more strict about this kind of thing. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/powtoon-webinar-registration-campaign.png
Particularly for SaaS companies, it might make sense to directly ask a first-time visitor to opt for a free trial. Buffer is a great example of this. They stopped expanding their email list, because they didn’t know what to do with it. Instead, they replaced most of CTA buttons on their blog that were persuading visitors to try the Buffer free trial.
For businesses, it’s been recommended to build a sales funnel to help you make money from all the marketing you do. Many people, especially those who do internet marketing, don’t do this, or they don’t do it correctly. Have you had trouble with sales funnels not making you money and getting frustrated by it? Or have you thought a sales funnel is too complicated to try or as something that won’t actually work?  If any of these apply to you, it’s time to take another look at sales funnels, because they actually can make you money. Here’s how you can build one.
I highly recommend you at least have one funnel in place to generate customers in your business, whether it's a service or product-based business, because it will help keep your company safe. It will help keep you safe from the FTC coming in and saying, “Look, you just have a big down line full of people that only buy the product themselves. You don't have real customers. Thus you're not a real business.”
If you are realistic about your budget for inventory and time commitment, direct selling can be a great way to earn extra cash or even launch a full-time career. It may be statistically unlikely, but there are sellers who are earning six-figure salaries and taking free vacations every month. If you go in with both eyes open, it’s possible you could be one of them (just don’t count on it).
Although an MLM company holds out those few top individual participants as evidence of how participation in the MLM could lead to success, the reality is that the MLM business model depends on the failure of the overwhelming majority of all other participants, through the injecting of money from their own pockets, so that it can become the revenue and profit of the MLM company, of which the MLM company shares only a small proportion of it to a few individuals at the very top of the MLM participant pyramid. Participants, other than the few individuals at the top, provide nothing more than their own financial loss for the company's own profit and the profit of the top few individual participants.[15]
One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. You need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps. Some options include more personalized service, starting your own rewards program, or something that offers greater value. https://goto.clickfunnels.com/hosted/images/91/ffd2c081f611e8a780e1e6bc38813f/Mother-funnel_action.png
Appreciate the hard work studying this… Im apart of the #1 company on there Advocare… have been for 7 years and one of the higher paid single guys in the nation… I just have to disagree with “over priced Products” comment. There is a mark up on every product in the world… Our products actually work which is why those endorsers you mentioned turn down high level incomes with other companies to endorse us for a stipend of products per month. Advocare has numerous people making a great profit and even more just enjoying a product they would pay double what they do for to feel the way they do. Success rate isnt low my friend… Its just the quit rate is through the roof. Highly recommend everyone seeing this and you sir to watch “Rise of the Entrepreneur” by Eric Worre on Itunes to get some serious facts about the MLM industry. Thanks for all the research and blessings! https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/image7-624x1024.png
First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed. 

Trials / demos: Trials and demos are a great idea if you can easily take a portion of your finished product and provide it for free. Doing this will allow your leads to experience your product with very little commitment on their part. The downside of using trials or demos, is that since they are not stand-alone content, they can be perceived as incomplete offerings.  
What makes Clickfunnels different is that not only were they the first to automate every step in the online sales funnel process, they continue to educate business owners on how to improve their online sales processes. Knowing what works before you invest in any sales funnel software program is so important. Clickfunnels wants their affiliates to succeed. They want you to keep making money. The more money you make, the longer you continue to pay for their software. The education and ongoing support from Clickfunnels is worth the 97 or 297 membership fees. If you stick with it — you will find that Clickfunnels quickly pays for itself!
Why is it a prequel to the first book that Russell wrote? Because it has very little to do with building out your business online. It’s about how you can start a movement and start gathering people to rally to your offer and to make sure that when they arrive, you actually have something that they need. Grab a copy right now for the price of shipping and you can start your journey today.
Add value? Sure. That’s what it takes. Sounds simple, doesn’t it? But if you don’t have a list and you’re still looking to make some money off the bat with ClickFunnels, you can add value. You can add value in Facebook Groups by posting comments or on YouTube by posting explainer or tutorial videos, or on Instagram, SnapChat or anywhere else for that matter. There’s no right or wrong way to add value. As long as you do things with a desire to help others, you’ll eventually make money.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.

If you have AWeber, Infusion Soft, Mail Chimp, it doesn't matter what you have. It all integrates. And the forms are all pretty self-explanatory, so you just click on the form field. You can choose what kind of form field it is, whether it's phone number, name, any of that stuff. If you're shipping a physical product like a book, you're gonna want to add shipping address fields down here.
Why not make money by leveraging the growing app economy? You can drive for Uber or Lyft. You can also do deliveries for a company like PostMates. You can also use a variety of other apps to do things like surveys or clip coupons and so on. There are plenty of apps you can leverage to generate the cash you need. Again, it boils down to whether you want to directly exchange your time for money.
The ease with which a sales funnel can now be created has to do with how funnels have changed throughout the years. In the beginning, they were essentially one shot marketing pieces. Think newspaper ads if you will. All three steps in the sales funnel (finding potential customers, selling yourself and your business and the sales pitch) was essentially a one pitch ad to entice the buyer to purchase a product. That’s not the case now. They have become a lot more complex. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-features.png

Absolutely! That is the whole point of getting their email first... So you can follow up. Often times vendors will have multiple sales pages and even 'free' items (their own opt in) you can promote over time. Also other products, too... Just remember to give value and educate your leads between linking to offers! On average, 3 'giving' emails between every 'pitch' eamil

PR/Press: This tactic consists of getting media coverage for your content, brand, or business. Media outlets and publications have built large audiences over a long time—that’s what their entire business model is about—so if you can tap into that, it can mean a significant boost of traffic to your site. PR is all about having an interesting angle that is newsworthy and presenting it in the right way to journalists and reporters.  
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/clickfunnels-comp-chart.jpg
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company.

You don’t need to only use Fiverr. There are plenty of sites where you can market your services. For example, you can use Upwork, if you’re looking for more serious clients. Or, Freelancer.com. You can always find work. You can even source jobs yourself by building a very simple funnel and running some ad traffic to it. It might be harder at the outset, but you’ll have less competition than you would on these marketplace websites. https://changecreator.com/wp-content/uploads/2018/07/null-29.png


One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business. While some see this as "using" others, the reality is that you're being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you.

Ben Thataway, a CEO benefits forever off of his employees and the employees can spend a lifetime and never make the kind of money they can make in network marketing. I know someone personally that beat out 80,000 representatives, did not join the company untli 3 years after it launched and became the top income earner. What you’ve heard, or what you think you know about network marketing is false.
Perfect reply That’s exactly what gives network marketing a bad name. Sheesh. If you find something you’re passionate about then go for it. But first ask, how many people can you personally find who have replaced their income at such n such a company? I’m grateful to say I have hundreds of dōTERRA advocates who have, and who go about it with integrity. Thanks for all the research, it was fun to read. I’d recommend looking at retention as well sometime.
Hey guys! Zach Miller here. Today I’m going to teach you five ways you can use a sales funnel to build your network marketing business. So maybe you’re not seeing the results from network that others are raving about, right? Well, let me explain what you might be doing wrong. I’ll also cover how you can use a sales funnel to build your networking business.
Multi-level marketing, abbreviated as MLM, also called pyramid selling, network marketing and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce (also called participants, and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc) selling the company’s products/services, while the earnings of the participants is derived from a pyramid-shaped commission system.
Unfortunately, the reason why we call it a marketing funnel instead of a marketing journey or marketing waterfall is that not everyone who enters your funnel will end up buying. At each stage in the buying process, you lose some potential customers, but a good marketing funnel will keep those losses to a minimum and produce the maximum number of sales from your marketing.

Eventually, you want to get to the point in your funnel where you are offering extremely high ticket offers. These are any services that sell for over $1,000, which may include coaching, masterminds, events, retreats, or done-for-you services like website development. However, if your whole business is based on these kinds of offers, you will be limited in how much you can scale up, because there are only so many hours in the day.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company.

Entrepreneurs are a rare breed. There are countless people in the world who have a business, or a plan, or an idea that they want to implement and make into a reality. However, there are so few people that actually take their visions and make them into something that can actually be molded and shaped into a business or empire. After all, isn’t an empire what all of us are dreaming of? Businesses simply make you money and if you’re successful, money will eventual start to become cheap. It’s influence and change that we’re looking for, the power to have a community that can change the world in a better way. So what’s stopping all of these would-be entrepreneurs in the world?


I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this
An online sales funnel promotes one of those two things and depending on how you build it will determine the type of leads and traffic you put into that funnel and how successful that funnel is. Your sales funnel and all the copywriting, all the text, all the images and everything else in that funnel needs to be congruent with the message that you're delivering and the offer that you're promoting.
The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors). https://cdn.makeawebsitehub.com/wp-content/uploads/2019/01/clickfunnels-alternatives.jpg
Entry sources – Monitoring the sources from which people are entering your funnel can be useful data to track, as it gives you ideas for expanding the reach of your marketing campaigns. If, for example, you see that a large number of your prospects are coming from a single guest blog post you did, seeking out similar guest author positions can be an easy way to increase your overall sales.
Think about someone who owns property. Maybe they have a few houses, nothing massive, but they rent them out. The rent pays the mortgage, tax, rental agency, maintenance and some is saved. But they still have $100 per house net profit. That means, even if the landlord does NOTHING for a month, each house will generate $100 pure profit. Over a few houses, that’s enough to cover all your living expenses and more.
Webinars: Webinars are really powerful marketing tools. Like mini courses, webinars allow you to showcase your knowledge on a topic to your audience, with the difference that this is done as a live event—which allows your leads to have direct contact with you. As you might expect, webinars are considerably more time consuming than other tactics, but you can expect higher engagement and conversion rates from those who attend your live session.   
I thought That your article was very good. My wife recently joined this company called World Ventures and me being me I figured it would be like some of the other companies that she has joined. You know a bunch of women companies scentsy, 31, etc but the reason I took notice is when she made 500. I know it’s not much but i know if she can make that faster than she has with some of the others she has joined without my help then maybe this thing is the real deal. What do you know about it? I have met some of the people and they seem genuine unlike some of these others like Amway and I don’t feel like it’s all about freaking selling like most of the others. Just shoot it to me straight.

Why is it a prequel to the first book that Russell wrote? Because it has very little to do with building out your business online. It’s about how you can start a movement and start gathering people to rally to your offer and to make sure that when they arrive, you actually have something that they need. Grab a copy right now for the price of shipping and you can start your journey today.


Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.
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