Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.

As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://i.ytimg.com/vi/HLEMGjhLyvA/maxresdefault.jpg

Bottom line: if you’re someone considering an MLM, know what you want from it (discount, part time income, time away from other life duties, a career opportunity, etc), follow you passion in choosing a product/company, do your research , be aware and willing to set a work schedule and actually spend that time working every day (at least in the beginning), do the trainings recommended, have a growth mindset and don’t give up unless you can honestly say you’ve don’t what’s required….
Appreciate the hard work studying this… Im apart of the #1 company on there Advocare… have been for 7 years and one of the higher paid single guys in the nation… I just have to disagree with “over priced Products” comment. There is a mark up on every product in the world… Our products actually work which is why those endorsers you mentioned turn down high level incomes with other companies to endorse us for a stipend of products per month. Advocare has numerous people making a great profit and even more just enjoying a product they would pay double what they do for to feel the way they do. Success rate isnt low my friend… Its just the quit rate is through the roof. Highly recommend everyone seeing this and you sir to watch “Rise of the Entrepreneur” by Eric Worre on Itunes to get some serious facts about the MLM industry. Thanks for all the research and blessings! https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/image7-624x1024.png
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
Melaleuca, Inc. is listed as a Direct Marketing Company. The company contracts with independent marketing executives who refer customers to Melaleuca that purchase its various lines of nutritional, pharmaceutical, personal care, household cleaning, and pet care products. They also offer travel, phone and credit card services. Customers receive discounts if they order a minimum monthly product supply, but are not required to maintain an inventory of products. The company states that it offers a “Satisfaction or Money Back Guarantee”.
If the company is solvent, meaning it has the capital required to grow, maintain a solid infrastructure, attract talented management, keep pace with technology, and pay your commissions, then you may proceed. Publicly traded companies are required to disclose their financial condition in great detail every 90 days to the U.S. Securities and Exchange Commission (SEC) and other governmental agencies. Unfortunately, private company financials are not available to the public, so you may have to take a risk in working for one.
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://thrivethemes.com/wp-content/uploads/2016/10/A-Medium-Funnel.png
(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).
Each year, ClickFunnels offers its customers the opportunity to experience a once in a lifetime event unlike any other in the industry. There’s a reason why so many people claim that it’s the best event that they have ever been to. When it comes to Funnel Hacking Live, Russell’s philosophy is that it needs to be like Christmas for Funnel Hackers. It’s about building up our community and offering them the best information that we have at the time. It’s all about giving each of our clients the most information and knowledge that we can in four days.
For example, let’s say your business has a blog and social media accounts it uses to get on a potential customer’s radar. From there, you encourage people to download an eBook in exchange for their email and drop them into an email drip that promotes an upcoming webinar. At the webinar, you sell people on your product or service, which convinces them to submit a lead form, work with your sales team and ultimately make a purchase.
Offer a free mini course: If you are in the business of monetizing your knowledge and expertise, a mini course is an excellent way to provide additional value to your visitors while also building your own image as an expert. Mini courses might take more work to create, but they also have the benefit of being perceived as more valuable than ebooks and PDFs.   
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
I was a hard NO to network marketing companies because my perception was all the things you listed – expensive to start, most people lose money, etc. I’m a former financial analyst however, and once my first daughter was a year old, I was at the breaking point with the corporate world too! Then I was introduced to the social marketing company I’m now a part of (and have been for 2.5 years now), and am happy to say that my income now matches that of my corporate job, WITH the perks of setting my own schedule, working from home, being present for my children, etc. So, perhaps the issue isn’t with the industry in general, but PLEASE do your research! A solid company should have easy to find compensation summaries so you can see what the average incomes and timelines to promote are, as well as low startup costs & no inventory requirements. Yes, it is work!! But it can also be a wonderful option if you’re willing to put in the time and effort.
Nobody goes to page two, or on page three. If your website isn’t ranking on page one, you may as well be obsolete. What I recommend to target this audience is that you answer absolutely every question a potential customer might ask in the form of blogs, research papers, and features on your website. Make sure you optimize each piece of content for mobile SEO.
Offer a free mini course: If you are in the business of monetizing your knowledge and expertise, a mini course is an excellent way to provide additional value to your visitors while also building your own image as an expert. Mini courses might take more work to create, but they also have the benefit of being perceived as more valuable than ebooks and PDFs.   
People generally tend to prefer either the unilevel or the binary compensation plans. But, the breakaway compensation plan also has benefits of its own. With the breakaway compensation plan, creating breakaway legs offers more of an opportunity to build passive income. Ultimately, which compensation plan is best is up to where you think your strengths will help you excel most.

Market America is just as known for their massive discounted products portal as they are for their crazy rich CEOs. I’m talking Forbes list, mansion in Biscayne Bay and penthouse in Manhattan, celeb bffs, and giant yachts rich…all thanks to MLM. They’ve hit their fair share of SEC-shaped road blocks, but Market America is still going strong at #29 on the DSN Global 100.
MLM companies have been trying to find ways around China's prohibitions, or have been developing other methods, such as direct sales, to take their products to China through retail operations. The Direct Sales Regulations limit direct selling to cosmetics, health food, sanitary products, bodybuilding equipment and kitchen utensils. And the Regulations require Chinese or foreign companies ("FIEs") who intend to engage into direct sale business in mainland China to apply for and obtain direct selling license from the Ministry of Commerce ("MOFCOM").[63] In 2016, there are 73 companies, including domestic and foreign companies, that have obtained the direct selling license.[64] Some multi-level marketing sellers have circumvented this ban by establishing addresses and bank accounts in Hong Kong, where the practice is legal, while selling and recruiting on the mainland.[10][65]
(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).
Once you have each asset labeled with a stage in the buyer’s journey, start adding platforms and strategies for which that asset would be good a good fit. For example, blogs and infographics work great on social media, while case studies should be left to email marketing and PPC ads. From there, you can create your actual content distribution calendar:
Market America is just as known for their massive discounted products portal as they are for their crazy rich CEOs. I’m talking Forbes list, mansion in Biscayne Bay and penthouse in Manhattan, celeb bffs, and giant yachts rich…all thanks to MLM. They’ve hit their fair share of SEC-shaped road blocks, but Market America is still going strong at #29 on the DSN Global 100.
Multi-level marketing companies are not required to release information about the average income of distributors in the United States. However, some MLMs do release this information in what is called an income disclosure statement. If you would like to see the amount of income gained by distributors on average for a specific MLM, search the company’s name in Google + “income disclosure statement.”
Russell’s latest book and prequel to his original book, DotComSecrets, and has been a bombshell that has been dropped in the business world. Expert Secrets is one of the most powerful books because it talks to you about what you need before you ever start a business, how you develop that movement and that cause that people are going to want to support. It’s a powerful book that really takes you from the idea of wanting to start something great and helps you foster and nurture the right aspects of the journey ahead.
Launches: If you already have an audience, then you should definitely consider going big to introduce your product to the public—that’s what launching is about. A launch can help you gain the initial traction your business needs to grow, but there is more to launching than just pushing your product live. Great launch strategies involve slowly warming up the communication with your audience and then sending them the right content that convinces them to purchase.  
The sales funnel doesn’t need to be complicated to make you money. Simplicity works best, so if you have that has a lot of steps, go through it and see if there are some you can remove. One key is a to have good communication with your leads, provide them with information about what you are selling, engage with them, answer questions, let the evaluate and decide. Another is to make sure you have enough leads in your Stage 1 section, otherwise, if you don’t have enough people to trickle down through this first part, you waste resources in the other sections. Be sure to have enough resources delegated to the rest of the funnel, as well, to convert those that trickle down. https://www.crazyeyemarketing.com/wp-content/uploads/2017/05/The-AliExpress-Sales-Funnels-ClickFunnels-600x314.png
You’d probably think I’d lost my marbles, and I don’t blame you. Back in the 1980s and 1990s, it was a common marketing strategy to send out mass advertisements via fax machine, similar to today’s mass-email marketing campaigns. They worked. They were a viable marketing strategy because everyone had a fax machine, and used it on a daily basis. Now? Millennials are stumped when it comes time to operate one and the majority of Gen-Z doesn’t even know what a fax machine is.
Without those key facts, your marketing and sales funnel will be skewed. Excessive focus on one part of your funnel can cause problems elsewhere. If you focus only on owned media like follower numbers and email addresses, you may have trouble with conversions. Or, if you only focus on brand awareness and neglect email marketing, you’ll likely miss out on sales. http://smartbusinesstrends.com/wp-content/uploads/2017/10/ClickFunnels-ShareFunnel.jpg

MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
If someone tells you no, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email or phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call.  https://i.ytimg.com/vi/QQbS46Uj3HU/maxresdefault.jpg

Social media: Social media platforms are great marketing channels for the top of the funnel. Social media users spend a lot of time in them and usually spend a good amount of that time consuming content shared by other people. When it comes to getting non-paid traffic from social media channels there are two main ways to do it: you can grow your own social media audience and share your content with your followers, or you can participate and contribute to already existing communities.


Many MLM companies require you to pay for a monthly subscription. This keeps your membership active, as well as providing you a steady supply of products. But the downfall is that over time, many people simply can’t afford to pay $50 to $400 plus per month for fees. If you sign up for Enagic, there are no monthly membership fees. You’ll also not have to worry about products quickly filling up your garage.
closing the gap in information that a possible buying customer might have before you send them to your sales page or your order page and ask them to buy the product. There's all sorts of different bridge pages in here that they give you to pick from. We're just gonna … You'll see inside the click funnel's account if you're a member. If you're not, there will be a click funnels affiliate link in this post for you. But if you're not a member, there's a thing called a marketplace, where people build these pages and they sell them, so you can actually buy a funnel that's been tested and they'll show you the stats on those funnels.
Another way to make money online is through coaching or consulting. This works if you have a proven track record in business or whatever vocation you’ll be coaching in. Don’t just fake it until you make it here. Remember, in order to make money in any capacity, you need to add loads of value. And you can’t add value if you have no experience in whatever it is you’re selling and providing a service for. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-2-1024x685.png
Selling with Amazon fba business has some massive benefits as you get to have high conversion rates and traffic, but it’s not an easy job. Initially, you might not face any problems but maybe in future, you can come across obstacle like declining of your product, inability to generate profit from your product, insane competition or negative review of your products. In such circumstances, there’s little you can do for recovery. If you have experienced any of the above downfalls then sales funnel is the answer to all your e-commerce store problems. https://winningwp.com/wp-content/uploads/2017/11/leadpages-optimizepress-or-clickfunnels.png
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://thrivethemes.com/wp-content/uploads/2016/10/A-Medium-Funnel.png
Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions!
This is awesome! I didn’t know there was an MLM company that sells wine. I may look into this. I’m still on the search for a solid company. I pretty much have PTSD with MLM companies because of past teams I signed up under. They were all about hype and money but never did explain HOW to build the business. It was so bad that I am now more cautious and aware of these type of people.

→ pamperedchef.com The Pampered Chef is the premier direct seller of high-quality kitchen tools. Since its inception in 1980, the company has been committed to fostering entrepreneurship. Today, The Pampered Chef is a multimillion dollar enterprise and household name across the United States, Canada, the United Kingdom and Germany. Contact Information One Pampered Chef Lane … Continue reading The Pampered Chef https://i.ytimg.com/vi/yu8X9NKSY8w/maxresdefault.jpg
Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions! http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-3-1024x574.png
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase.

I thought That your article was very good. My wife recently joined this company called World Ventures and me being me I figured it would be like some of the other companies that she has joined. You know a bunch of women companies scentsy, 31, etc but the reason I took notice is when she made 500. I know it’s not much but i know if she can make that faster than she has with some of the others she has joined without my help then maybe this thing is the real deal. What do you know about it? I have met some of the people and they seem genuine unlike some of these others like Amway and I don’t feel like it’s all about freaking selling like most of the others. Just shoot it to me straight.


AdvoCare was founded in 1993 and is headquartered in Plano, Texas. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management, sports performance and skin care products. Furthermore, these products can help you reach and maintain your nutritional goals. This can be true whether you want to lose weight, gain muscle, increase energy, improve wellness, enhance skin or something else.
You shouldn't try to be a pioneer blazing new trails. That’s how you get arrows in your back. Instead, it’s smart to find a funnel in your industry that is already working and model it. Emulate what other successful people are doing because they have arrows in their back and have learned from them. There’s no need to blaze a new trail when a path is already clear.
The truth is, this article would need to be 10,000 plus words in order to teach you everything. And although I'll get you part of the way there as you read on, I highly recommend picking up Russell Brunson's Expert Secrets FREE BOOK in order to get you 100% of the way there. It is honestly the most thorough explanation with details on how to position yourself online and build your MLM business using knowledge you already have. https://royaltyfunnels.com/wp-content/uploads/2017/10/ClickFunnels.png

is there a way to do this same process but 100% free? I am really strapped on cash right now, but really want to be able to copy your process and start making money right away! If you know of any other websites/alternatives that I could use to do this, I would really appreciate it if you would share them with me. I understand if there isnt a way around having to pay though, and just want to thank you either way. I thank you for your time and your help. ~ Cassie

The truth is, this article would need to be 10,000 plus words in order to teach you everything. And although I'll get you part of the way there as you read on, I highly recommend picking up Russell Brunson's Expert Secrets FREE BOOK in order to get you 100% of the way there. It is honestly the most thorough explanation with details on how to position yourself online and build your MLM business using knowledge you already have. https://royaltyfunnels.com/wp-content/uploads/2017/10/ClickFunnels.png
So the bigger your network, the larger will be the sales thus big commissions every week or month. Best part is passive income/residual income. Once you have a big team you get commission from sale made by people u dont even know because they were referred by some 100th guy but u still make money for that sale although your effort was nothing in it. It may sound easy but creating and training  your network takes a lot of time and efforts. THIS IS NOT A GET RICH QUICK SCHEME !!  But if you work hard you can earn money in short period of time u would never earn in jobs.
The main sales pitch of MLM companies to their participants and prospective participants is not the MLM company's products or services. The products/services are largely peripheral to the MLM model. Rather, the true sales pitch and emphasis is on a confidence given to participants of potential financial independence through participation in the MLM, luring with phrases like "the lifestyle you deserve" or "independent distributor."[16] Erik German's memoir My Father's Dream documents the real life failures of German's father as he is lured into "get-rich-quick" schemes such as Amway.[17] The memoir illustrates the multi-level marketing sales principle known as "selling the dream".[18]
A company that cares more about recruitment than it does about selling products will not invest much in training resources for its distributors. Pyramid schemes are designated as such by their focus on leveraging your network to buy their products through recruitment, under the guise of “startup costs” and “startup packages.” Extensive training programs that focus on teaching you how to sell products instead of how to recruit more will be an important clue in your research.
Anyone who’s serious about creating a real income on the internet (whether active or passive) can do it. But there’s something important you have to realize about succeeding in an endeavor so many are clamoring to get a grasp on. Three things currently separate you from making the amount of money you dream of or potentially replacing your full-time income with the ability to generate that same amount (if not more) on the internet.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Unique Website Builder To Build A Webpage From Scratch: Don’t use templates if you don’t want. You can build your own landing page using Instapage’s flexible, freeform drag-and-drop builder. It lets you create pages from scratch by letting you put elements such as icons, buttons, text and more exactly where you want. If you want even more flexibility, Instapage lets you code in HTML, CSS and JavaScript as well.

Hi Jeimy. Fuxion is an excellent company. Fuxion is a Peruvian company that is spread in 12 countries, including the US. Randy Gage has decided to join Fuxion as a networker 2 weeks ago! Robert Kiyosaki and John Maxwell are current Fuxion’s advisors. Fuxion’s nutraceutical products are made of fruits and vegetables from the Amazon region, Andean region, Central America and Asia. The company is in its best moment. So I recommend you to join us!
But still, it’s easier and less costly when compared to gaining new customers. In fact, it’s 7X more expensive to retain your existing customers than replacing ones that opt out of your digital marketing funnel.Once again, it all comes down to what you are giving to your customers to make them stay. How much value you deliver directly affects your retention rate. Remember, the more customers you retain, the more repeat sales you make. https://i.ytimg.com/vi/w8MOGk-3sE8/maxresdefault.jpg

The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit.[12] Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.[13]


A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]

Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.
MLMs are also criticized for being unable to fulfill their promises for the majority of participants due to basic conflicts with Western cultural norms.[57] There are even claims that the success rate for breaking even or even making money are far worse than other types of businesses:[58] "The vast majority of MLMs are recruiting MLMs, in which participants must recruit aggressively to profit. Based on available data from the companies themselves, the loss rate for recruiting MLMs is approximately 99.9%; i.e., 99.9% of participants lose money after subtracting all expenses, including purchases from the company."[58] In part, this is because encouraging recruits to further "recruit people to compete with [them]"[4] leads to "market saturation."[22] It has also been claimed "(b)y its very nature, MLM is completely devoid of any scientific foundations."[59]
Why not make money by leveraging the growing app economy? You can drive for Uber or Lyft. You can also do deliveries for a company like PostMates. You can also use a variety of other apps to do things like surveys or clip coupons and so on. There are plenty of apps you can leverage to generate the cash you need. Again, it boils down to whether you want to directly exchange your time for money.

If they are, the company is strong, and the product or service is a winner, then you will succeed. You will have to put the effort in to learn the systems and processes that make it work, but there's a big difference between a sponsor and a recruiter. A sponsor coaches, motivates, and trains while a recruiter simply signs people up and, in most cases, abandons them once their commission is collected.
Selling with Amazon fba business has some massive benefits as you get to have high conversion rates and traffic, but it’s not an easy job. Initially, you might not face any problems but maybe in future, you can come across obstacle like declining of your product, inability to generate profit from your product, insane competition or negative review of your products. In such circumstances, there’s little you can do for recovery. If you have experienced any of the above downfalls then sales funnel is the answer to all your e-commerce store problems. https://winningwp.com/wp-content/uploads/2017/11/leadpages-optimizepress-or-clickfunnels.png
The reality is, only a tiny percentage of representatives actually realize the high earnings advertised in MLM promotional materials and at meetings. Some say the big earners got in early and are positioned at the top; however, like other MLM data, this is misleading. First, it suggests that getting in early is all you need to do to be successful, which of course is false. Success comes from work. Second, many companies have been around for over 30 years, and some of their top selling reps joined last year or five years ago.
The basics of the modern digital marketing funnel include four key stages (similar to AIDA): attract, nurture, convert and delight. However, to accommodate the many different kinds of marketing projects required to compete in today’s fierce online marketing battleground, the funnel steps have expanded. Numbers vary, but these 10 steps often comprise well-oiled digital marketing funnels. The first six stages take place before and up to the point of sale. The last four occur after the point of sale. Here’s a brief overview:
Great job on the top 25 MLMs. Really like what you’re doing for the industry as a whole. Your analysis is spot on. However, a closer look at retention rates for each company might give you another perspective on the value proposition of any given company. As a Doterra Wellness Advocate we are told by our corporate execs that we have a 65% retention rate with customers repurchasing the product within 3 months. And that if we based it on the industry standard of 12 months our retention would go up to 85%. I’m told that this is unprecedented in network marketing. So I’m believing that Doterra is succeeding because its selling a product that works and that users and word-of-mouth drive the business in the long run.
The major defining difference between other companies and MLM, is that they don’t mass market themselves, spending millions of dollars on television, radio and internet ads, but instead allocate that portion of their budget to pay hard working distributors who pound the pavement, form personal al relationships with clients, advocate their product, and hence donthe “marketing” for them.

Amazing article. One question I have is about how to avoid the risk of FB terminating an ad account for using it to drive traffic to this kind of landing page. The first part of that question is, do you think a simple opt-in page like you described (with no content other than a "hook" that FB might argue is deceptive) would result in the ad being disapproved and possibly the ad account at risk of being terminated? The second part of the question is do you think the FB ad itself would need to be toned down, or do you think it's safe to just repeat the hook? It seems like FB is getting more and more strict about this kind of thing.
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time. https://ads552vaou93hyfr12hxhki2-wpengine.netdna-ssl.com/wp-content/uploads/2017/10/6-clickfunnels-templates.png
What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.
Russell’s latest book and prequel to his original book, DotComSecrets, and has been a bombshell that has been dropped in the business world. Expert Secrets is one of the most powerful books because it talks to you about what you need before you ever start a business, how you develop that movement and that cause that people are going to want to support. It’s a powerful book that really takes you from the idea of wanting to start something great and helps you foster and nurture the right aspects of the journey ahead. https://revolist.sg/wp-content/uploads/2018/12/builderall-logo-png.png
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/leadpages-integrations-webinars.png
Sign-up to ClickFunnels and start learning the ropes. Jump into their training and learn everything you can. Join their Facebook Group and look at what others are posting. All of this will inspire and motivate you to really understand how to leverage this powerful landing page software to not only promote as an affiliate, but ultimately to build your own funnels and skyrocket your conversions.
I encourage you to stop spending all of your time trying to find new customers, and instead focus on adding massive value to your current customers. This is why you need a money making online business funnel. It is one of the most successful marketing techniques in order to attract more leads to your business. Without it, your online presence will be non-existent. When you understand what it is that your customers need, then you can create solutions that are in alignment with those needs, while guiding them through the sales process. The result? Higher engagement and and conversion rates. 

Yes it can... But it works best when you 'pre-sell' a specific item with your content (an email or a blog post) and then link directly to that product's sales page on their site. Don't expect people to 'look around and shop' there... Give specific recommendations for the products that solve peoples' problems and link them directly to those products!


Multi-level marketing companies are not required to release information about the average income of distributors in the United States. However, some MLMs do release this information in what is called an income disclosure statement. If you would like to see the amount of income gained by distributors on average for a specific MLM, search the company’s name in Google + “income disclosure statement.”

MLMs are successful because they provide tempting possibilities — the more you recruit, the more you sell, and the more you make. The possibility for income seems almost endless. However, only a few companies can make this dream a reality. So how do you spot the good ones from the bad ones? Look at the product. If the company has put time and money into creating a valuable product, they will put time and money into selling it.


If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking.
!function(n,t){function r(e,n){return Object.prototype.hasOwnProperty.call(e,n)}function i(e){return void 0===e}if(n){var o={},u=n.TraceKit,s=[].slice,a="?";o.noConflict=function(){return n.TraceKit=u,o},o.wrap=function(e){function n(){try{return e.apply(this,arguments)}catch(e){throw o.report(e),e}}return n},o.report=function(){function e(e){a(),h.push(e)}function t(e){for(var n=h.length-1;n>=0;--n)h[n]===e&&h.splice(n,1)}function i(e,n){var t=null;if(!n||o.collectWindowErrors){for(var i in h)if(r(h,i))try{h[i].apply(null,[e].concat(s.call(arguments,2)))}catch(e){t=e}if(t)throw t}}function u(e,n,t,r,u){var s=null;if(w)o.computeStackTrace.augmentStackTraceWithInitialElement(w,n,t,e),l();else if(u)s=o.computeStackTrace(u),i(s,!0);else{var a={url:n,line:t,column:r};a.func=o.computeStackTrace.guessFunctionName(a.url,a.line),a.context=o.computeStackTrace.gatherContext(a.url,a.line),s={mode:"onerror",message:e,stack:[a]},i(s,!0)}return!!f&&f.apply(this,arguments)}function a(){!0!==d&&(f=n.onerror,n.onerror=u,d=!0)}function l(){var e=w,n=p;p=null,w=null,m=null,i.apply(null,[e,!1].concat(n))}function c(e){if(w){if(m===e)return;l()}var t=o.computeStackTrace(e);throw w=t,m=e,p=s.call(arguments,1),n.setTimeout(function(){m===e&&l()},t.incomplete?2e3:0),e}var f,d,h=[],p=null,m=null,w=null;return c.subscribe=e,c.unsubscribe=t,c}(),o.computeStackTrace=function(){function e(e){if(!o.remoteFetching)return"";try{var t=function(){try{return new n.XMLHttpRequest}catch(e){return new n.ActiveXObject("Microsoft.XMLHTTP")}},r=t();return r.open("GET",e,!1),r.send(""),r.responseText}catch(e){return""}}function t(t){if("string"!=typeof t)return[];if(!r(j,t)){var i="",o="";try{o=n.document.domain}catch(e){}var u=/(.*)\:\/\/([^:\/]+)([:\d]*)\/{0,1}([\s\S]*)/.exec(t);u&&u[2]===o&&(i=e(t)),j[t]=i?i.split("\n"):[]}return j[t]}function u(e,n){var r,o=/function ([^(]*)\(([^)]*)\)/,u=/['"]?([0-9A-Za-z$_]+)['"]?\s*[:=]\s*(function|eval|new Function)/,s="",l=10,c=t(e);if(!c.length)return a;for(var f=0;f0?u:null}function l(e){return e.replace(/[\-\[\]{}()*+?.,\\\^$|#]/g,"\\$&")}function c(e){return l(e).replace("<","(?:<|<)").replace(">","(?:>|>)").replace("&","(?:&|&)").replace('"','(?:"|")').replace(/\s+/g,"\\s+")}function f(e,n){for(var r,i,o=0,u=n.length;or&&(i=u.exec(o[r]))?i.index:null}function h(e){if(!i(n&&n.document)){for(var t,r,o,u,s=[n.location.href],a=n.document.getElementsByTagName("script"),d=""+e,h=/^function(?:\s+([\w$]+))?\s*\(([\w\s,]*)\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,p=/^function on([\w$]+)\s*\(event\)\s*\{\s*(\S[\s\S]*\S)\s*\}\s*$/,m=0;m]+)>|([^\)]+))\((.*)\))? in (.*):\s*$/i,o=n.split("\n"),a=[],l=0;l=0&&(g.line=v+x.substring(0,j).split("\n").length)}}}else if(o=d.exec(i[y])){var _=n.location.href.replace(/#.*$/,""),T=new RegExp(c(i[y+1])),E=f(T,[_]);g={url:_,func:"",args:[],line:E?E.line:o[1],column:null}}if(g){g.func||(g.func=u(g.url,g.line));var k=s(g.url,g.line),A=k?k[Math.floor(k.length/2)]:null;k&&A.replace(/^\s*/,"")===i[y+1].replace(/^\s*/,"")?g.context=k:g.context=[i[y+1]],h.push(g)}}return h.length?{mode:"multiline",name:e.name,message:i[0],stack:h}:null}function y(e,n,t,r){var i={url:n,line:t};if(i.url&&i.line){e.incomplete=!1,i.func||(i.func=u(i.url,i.line)),i.context||(i.context=s(i.url,i.line));var o=/ '([^']+)' /.exec(r);if(o&&(i.column=d(o[1],i.url,i.line)),e.stack.length>0&&e.stack[0].url===i.url){if(e.stack[0].line===i.line)return!1;if(!e.stack[0].line&&e.stack[0].func===i.func)return e.stack[0].line=i.line,e.stack[0].context=i.context,!1}return e.stack.unshift(i),e.partial=!0,!0}return e.incomplete=!0,!1}function g(e,n){for(var t,r,i,s=/function\s+([_$a-zA-Z\xA0-\uFFFF][_$a-zA-Z0-9\xA0-\uFFFF]*)?\s*\(/i,l=[],c={},f=!1,p=g.caller;p&&!f;p=p.caller)if(p!==v&&p!==o.report){if(r={url:null,func:a,args:[],line:null,column:null},p.name?r.func=p.name:(t=s.exec(p.toString()))&&(r.func=t[1]),"undefined"==typeof r.func)try{r.func=t.input.substring(0,t.input.indexOf("{"))}catch(e){}if(i=h(p)){r.url=i.url,r.line=i.line,r.func===a&&(r.func=u(r.url,r.line));var m=/ '([^']+)' /.exec(e.message||e.description);m&&(r.column=d(m[1],i.url,i.line))}c[""+p]?f=!0:c[""+p]=!0,l.push(r)}n&&l.splice(0,n);var w={mode:"callers",name:e.name,message:e.message,stack:l};return y(w,e.sourceURL||e.fileName,e.line||e.lineNumber,e.message||e.description),w}function v(e,n){var t=null;n=null==n?0:+n;try{if(t=m(e))return t}catch(e){if(x)throw e}try{if(t=p(e))return t}catch(e){if(x)throw e}try{if(t=w(e))return t}catch(e){if(x)throw e}try{if(t=g(e,n+1))return t}catch(e){if(x)throw e}return{mode:"failed"}}function b(e){e=1+(null==e?0:+e);try{throw new Error}catch(n){return v(n,e+1)}}var x=!1,j={};return v.augmentStackTraceWithInitialElement=y,v.guessFunctionName=u,v.gatherContext=s,v.ofCaller=b,v.getSource=t,v}(),o.extendToAsynchronousCallbacks=function(){var e=function(e){var t=n[e];n[e]=function(){var e=s.call(arguments),n=e[0];return"function"==typeof n&&(e[0]=o.wrap(n)),t.apply?t.apply(this,e):t(e[0],e[1])}};e("setTimeout"),e("setInterval")},o.remoteFetching||(o.remoteFetching=!0),o.collectWindowErrors||(o.collectWindowErrors=!0),(!o.linesOfContext||o.linesOfContext<1)&&(o.linesOfContext=11),void 0!==e&&e.exports&&n.module!==e?e.exports=o:"function"==typeof define&&define.amd?define("TraceKit",[],o):n.TraceKit=o}}("undefined"!=typeof window?window:global)},"./webpack-loaders/expose-loader/index.js?require!./shared/require-global.js":function(e,n,t){(function(n){e.exports=n.require=t("./shared/require-global.js")}).call(n,t("../../../lib/node_modules/webpack/buildin/global.js"))}});
Although an MLM company holds out those few top individual participants as evidence of how participation in the MLM could lead to success, the reality is that the MLM business model depends on the failure of the overwhelming majority of all other participants, through the injecting of money from their own pockets, so that it can become the revenue and profit of the MLM company, of which the MLM company shares only a small proportion of it to a few individuals at the very top of the MLM participant pyramid. Participants, other than the few individuals at the top, provide nothing more than their own financial loss for the company's own profit and the profit of the top few individual participants.[15]
Without those key facts, your marketing and sales funnel will be skewed. Excessive focus on one part of your funnel can cause problems elsewhere. If you focus only on owned media like follower numbers and email addresses, you may have trouble with conversions. Or, if you only focus on brand awareness and neglect email marketing, you’ll likely miss out on sales.

Funnel Hacking Live involves the most dynamic and ambitious members in the community who are willing to share what it is that they’re up to right now, what they’ve learned over the previous year and how they can help you implement their knowledge into your business. It’s a master course in what you want to know and how to boost your business and climb to the next level. This year in Orlando, Florida at Funnel Hacking Live; we experienced the ultimate Funnel Hacker event and saw a line up of speakers that were impossible to assemble in any other venue. When it capped off with Tony Robbins, we were all left with one question: How do we top it next year?
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
Sales funnel conversions – If you’re going to choose only a few metrics to focus on, make sure this is one of them. Essentially, this metric involves tracking the number of prospects that enter your funnel at any point and then convert into customers. As you make changes to your marketing strategy in the future, seeing this number improve will let you know you’re on the right track.

Traffic sources. As you’ve probably noticed throughout this article, different traffic sources work better for different stages in the marketing funnel. Sometimes, however, a traffic source can surprise you, so it is a good idea to track how many people are entering your marketing funnel from each source and stage so that you can give your top sources more budget and attention.
Thanks for the list. As with anything it’s a matter of opinion and you have to put in the work to see results. If you’re just doing parties in your hometown, that’s probably not going to work. With all the tools you have in the Internet you can really promote whatever it is you’re selling. If you want to be successful with a good company, you have to look at it as a business and roll up your sleeves.
×