Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
Who wants to get fit, look younger, and lose weight? Jeunesse, meet your global target market: everyone. With their crazy sales numbers, I wouldn’t be surprised if they are selling to just about everyone in the world. Jeunesse routinely make the list for the top 20 MLMs in the world, and they’re doing about $1.4 billion in annual revenue. Not only are you selling a very well-trusted product, but the sign up cost is also one of the lowest out there ($30). https://goto.clickfunnels.com/hosted/images/d2/b604f0808511e8814df785352f0bfb/funneltype_gen.png
Not everyone can be a salesperson, but anybody can plug into a system and tools that do the selling and sorting for you. This can be as simple as scripts or email campaigns or as full-blown as an entire marketing funnel. The important thing is that you're given a marketing system that is already proven to work and not required to trial-and-error on your own. http://goto.clickfunnels.com/hosted/images/9d/b57bc1815511e8b254152974f3f12f/clickfunnels_share.jpg
Network marketing companies, MLMs, and referral marketing companies that have been around longer are more trustworthy. Why is that? Government regulations on MLMS have increased in severity and frequency over the years. Companies that have survived such regulations will also have to have survived the threat of lawsuits, bad publicity, and negative feedback from unsatisfied distributors — not many companies would be able to survive this. A bad MLM company that is still around and has been sued, reviewed, and regulated will have extremely negative reviews and publicity surrounding it.
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time. https://goto.clickfunnels.com/hosted/images/4b/0738c07e2e11e88c5981a65b977d0e/clickfunnels-right3.png
Why does the message matter so much? Well, most of you already know that fancy designs or graphics or websites don’t work on their own these days. Today, it’s about the copy. It’s about creating sizzling headlines that help to catch the attention of potential customers or clients and using weird, have-to-do-a-double-take images to pique the interest of people who are used to scrolling and skipping around from page to page.
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one! 

Also called pyramid selling or network marketing, multi-level marketing companies grow revenue by hiring and recruiting non-salaried employees referred to as distributors, influencers, consultants, salespeople, or promoters (among other names). In other words, employees generally receive compensation from performance through a pyramid-shaped compensation system.
I have a friend who is proposing I join Arbonne? She would be good to work with although I am not educated on all the MLM companies and don’t want to make the wrong choice. I also have a blog which I want to leverage and it seems like most of the health and wellness MLMs utilize hosted parties. Are there any that are more internet based that have had a long time track record! Thanks and sorry for all the questions!

Once your target audience is aware of their needs and your company they move into the “think” stage. This is where it gets tricky—the majority of consumer research happens in this stage, and the research and discovery loop takes them back and forth through different mediums. During this stage, it’s crucial to build your authority and get your target audience onto your website.
Hey Miles! I'm a total newbie when it comes to this and this article has been EXTREMELY helpful, so thank you! I am extremely grateful! I do have a question though and I'm hoping you have an answer and/or an alternative solution to this. I'm trying to use a custom domain name with my ClickFunnels account by integrating it via WordPress. I've installed the ClickFunnels plugin on my WordPress site and connected it with the API key and was able to set up the pages I wanted and the links I wanted to use for each step of my funnel, however; whenever I go to the links to test the sites it just redirects to a 404 page. I'm not sure what is going on and I can't find anything on the internet that suggests why this is happening. The weird thing is that I can get the Optin page to work if I set it as the Homepage in the ClickFunnels plugin but when you advance to the Thank You page it uses the bulky unattractive ClickFunnels link. Have you seen this before? If not, do you have a better way of using custom domain names with ClickFunnels?
I just started selling for one of the top 15 and I went in knowing that this was just supplemental cash and nothing that would support my family. I spend 15 minutes (mostly from my phone) a day on my business and am happy with what I’ve done thus far. If it covers groceries and some extras like clothes or shoes, I’m good. If I start to become even more successful, great. It’s my competitive nature to want to out rank others, so I find it to be more of a personal challenge than thinking I’m going to get rich and stay rich. I appreciate the article and the no BS attitude. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Editor-Side-Panel.jpg
Sisel International: This health and wellness company wasn't on my radar initially, but after looking more closely at it I'd have to see they're right up there ahead of LifeShotz.  Great comp plan, solid international growth, and a recent introduction into the US market makes it a relatively unknown but strong competitor for anyone looking to grow an MLM business.
As with any business venture, it’s important to manage your expectations when signing on with an MLM. Marketing materials may sell you the idea of making good money without leaving your house, but business ventures like these take time to deliver a return on investment. Not every sales agent will be making $100,000 per year right away or even five years down the line. Be realistic about how much you’re likely to sell and how much you’re likely to earn.
You can hit on those pain points, and you can say, “Look, I don't know if this is you, but if you're open to looking at a profession where you can take your real estate skills and produce an income without a cap on your ceiling then leave your name and information, download this e-book or we'll give you this free audio series or this free video series or this free e-book on how to do exactly that and take your real estate skills, plug them in over here and make as much money as you want.” That would be a great offer for real estate agents who don't know anything about network marketing. You capture their info.
Since ClickFunnels is a great offer, you should have no qualms with promoting it. You can also promote the other items in the CF value ladder, which would include the Expert Secrets book or the Dot Com Secrets book. Getting a sale on either of those is certainly not too complicated. But you do have to understand the inherent power of affiliate marketing. At it’s basis is the necessity to add exceeding heaps of value.
Many companies suggest making a list of 100 people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer's success. Success in MLM comes from treating it like any other business in which you focus on the people who want what you have to offer. That means deciding who the target market is for your products/services, as well as the business opportunity.

High-ticket coaching: If you sell any type of high-ticket coaching, you should setup a lead-to-application-to-phone-call funnel. This is simple to do. And it’s a great way to make money with ClickFunnels. High-ticket coaching can net you a lot of money if you know what you’re doing. However, traditionally, it’s hard to setup. Just like the e-commerce funnels would be without ClickFunnels.

I thought this article was fantastic. I currently work with an MLM and love it, but I definitely can see why MLM’s would have flaws. However, I also know for me it wasn’t about selling as much as it was SHARING. I have experienced more than a product, I have been able to share the gift of health and the gift of the business itself. I absolutely love it and people who join me in this mission are as passionate as well! I believe when we look at really loving people where they are and actually caring, success will come and not the other way around. That’s the only way I’ve been able to see it happen! Any who, thanks for the tips!
Look, “Attention, for those who are serious about developing your online business to the next level.” Instead of that you might say, “For those who are serious about … ” if you're offering a supplement we might do something like this. “For those who are serious about losing 15 pounds in the next 30 days … ” and then the headline. “Discover what you need to know about shedding fat and getting a beach body without crash dieting.”
A salesperson can build his commission rate by advancing in rank/steps and by recruiting new distributors. Consider the commission rate of 10 percent if you were on the third step. If you recruit three distributors who meet their goals and earn the commission of 6 percent, then you earn something called differential commission, which is the difference between your commission and the commission of your recruits (an extra 4 percent). This way, your commission is tied to the group’s commission as well, ensuring a group effort when recruiting and selling.
But, once you have enough experience to be eligible (and are likely itching for a promotion), they start marketing to you. It might be email marketing or an email list-based retargeting campaign, but these graduate programs do their level best to get back on your radar. It’s a long-term play, but it’s one that works incredibly well because the schools know exactly when their students are “ready to buy” again.
Most MLM opportunities tell you that you can work from home. However, you’ll soon learn you need to go out prospecting to get people to join your business. You may need to attend networking events, or even bring products to people’s home for a demonstration. You may have to do it on their own time, so there go your evenings and weekends. You may be working from your home, but you’re not working at your home.
That's the difference. So, the real question is what stage of earnings is your business in. Does your business fall into the struggling to make a buck category? Then don't buy it and focus on getting quality clients one at a time. If you're turning a profit and looking to go from 5 to 6 figures or more. Then get your credit card out and supercharge your business. http://smartbusinesstrends.com/images/cf_affiliate_earnings.png
Hi Miles, I've been following you on youtube for a while now 🙂 Really good and valuable information! I have a question for you which I could not figure out an answer to yet. Let's say I picked a niche and I found a number of products to promote. Do I need to have a website/blog for the niche? In addition to a funnel (or funnels). Or I can build it later? The reason I am asking is that at the moment I have no idea what content I need. Hope it makes sense. Thanks, SV
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders.
Once an MQL has been identified, it can be passed on to the sales team for future follow-up. Salespeople can then further qualify the lead by measuring two things: interest and fit. Interest, as you might expect, refers to how invested the prospect is in moving forward with your company’s type of solution. Fit refers to how closely the lead matches your company’s definition of an ideal buyer.

Now, keep in mind, as you run traffic to this URL right here that I'm highlighting, the system's gonna rotate traffic back and forth between these two split tests, based on the percentage on traffic you want to go to each. So it will automatically do that. And over time, after 100 unique visits I would say at least, you'll be able to see which one's performing better, declare the one you want as a winner, and then create a new split test again and do the same thing.
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)

Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future. https://i.ytimg.com/vi/KhZ2zSFp4ns/hqdefault.jpg
The reality is, only a tiny percentage of representatives actually realize the high earnings advertised in MLM promotional materials and at meetings. Some say the big earners got in early and are positioned at the top; however, like other MLM data, this is misleading. First, it suggests that getting in early is all you need to do to be successful, which of course is false. Success comes from work. Second, many companies have been around for over 30 years, and some of their top selling reps joined last year or five years ago.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
Webinars are powerful because you have an active and engaged audience with you live. Sure, you could automate your webinars. But, when they’re live, that’s when they’re truly powerful. Russell Brunson always says that if you do a webinar every week for a year, you’ll be a millionaire by the end of it. Now, that doesn’t guarantee you anything. You might make no money at all. But does show how powerful this forum is for selling.
Once the pages are defined, it’s time to create a seamless user experience across all of them, to ensure a smoother marketing and sale process. So, users who saw the original home page would continue to see original versions of the pages across their time on the site and users who saw the variation would continue to see variation versions, or micro funnels. https://thrivethemes.com/wp-content/uploads/2016/09/Thrive-themes-VS-clickfunnels.png
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  

Nobody goes to page two, or on page three. If your website isn’t ranking on page one, you may as well be obsolete. What I recommend to target this audience is that you answer absolutely every question a potential customer might ask in the form of blogs, research papers, and features on your website. Make sure you optimize each piece of content for mobile SEO.
But say you’re evaluating marketing automation programs to help improve the sales funnel you’re creating. Because these programs can require investments of $1,500 a month, you’re likely to undergo a much more careful and thorough evaluation process. You might request free trials of the different systems you’re considering, have online demonstrations with each company’s representatives or view training videos to get a feel for how each system will perform.

If you are realistic about your budget for inventory and time commitment, direct selling can be a great way to earn extra cash or even launch a full-time career. It may be statistically unlikely, but there are sellers who are earning six-figure salaries and taking free vacations every month. If you go in with both eyes open, it’s possible you could be one of them (just don’t count on it).
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