If you’re running an accounting business, at this stage, your customers would be evaluating different potential service providers. They might need resources like pricing guides (so they know what ballpark rates are), how to evaluate the landscape of accounting services (i.e. whether to hire a solo accountant, an agency, etc), or how to choose an accountant.
Here we’ve got a throwback to network marketing’s roots (Remember Tupperware parties? No? There’s a reason for that). Kitchen products, cooking demos, and mommy bloggers galore. Stay-at-home-moms looking for some flexibility are still a HUGE target demographic for MLM, so it’s no surprise that Pampered Chef has done so well that Warren Buffett decided he needed a piece of the action.
Spend lots of their own money on the product. MLM distributors want to sell a product they use and believe in. This sometimes means spending hundreds of dollars each month on beauty products, nutritional supplements, or whatever the product might be. In this case, MLM distributors will often become their #1 customer, spending more than they actually earn.
Make no mistake, creating a sales and marketing funnel using the process described above is no easy feat. This isn’t a project you’re going to complete in one afternoon—it’s a pursuit that you’ll want to actively address as long as your company is in business. It’s not a simple undertaking, but it’s one of the few opportunities you have to drive significant improvements in your efficiency and effectiveness when closing deals.
I believe the ones that don’t make it in the industry (if they chose a good one) don’t give it enough time (like you said they quit before a year is up) and commitment to doing what it takes to grow. I don’t spam FB and only 2 family members order product but I have at least 100+ home school moms making >$2000/mth. Some team members make more, some less. It’s what they put into it (business wise not monetary)

If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking. https://royaltyfunnels.com/wp-content/uploads/2017/10/leadpages.png

You've probably heard horror stories about people ending up with a garage full of expensive water filters or other items. This happens because only other distributors will purchase the product at that price. Your product or service must fill a real need at a fair price, and there should be a large untapped market for it. In other words, it must provide tremendous value so that the customer is the biggest winner. https://www.stephenesketzis.com/wp-content/uploads/2014/09/Screen-Shot-2017-03-23-at-11.24.51-am.png

Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  


If someone tells you no, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email or phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call. 
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. You need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps. Some options include more personalized service, starting your own rewards program, or something that offers greater value. https://goto.clickfunnels.com/hosted/images/91/ffd2c081f611e8a780e1e6bc38813f/Mother-funnel_action.png
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!
Apparently, he did everything he was asked, from buying monthly training products to attending conferences, which can get expensive. Today, those costs are greatly reduced. The Internet, online training, flat-rate long distance and/or cell phone service, and free and affordable online marketing have made building any business, including MLM, much more affordable. 

The term “MLM company” isn’t exactly accurate because the company is not necessarily defined by the fact that it uses a multi-level marketing structure. Instead, a good MLM will be a product-centric company, meaning that it will be, for example, a cosmetics company that uses an MLM structure. Test the product of the company you are interested in; the product must be something that you would willingly advertise even if you weren't working for the company.


ClickFunnels’ affiliate management platform, Backpack, is a good example of such tool. Not only can you integrate Backpack to ClickFunnels, but you can also make use of its powerful features in creating effective, high-converting sales funnels. Power that up even further with Actionetics for your communication needs and you’ve got yourself a whole suite of tools in one software.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more. https://changecreator.com/wp-content/uploads/2018/07/null-27.png
There are several names for multilevel marketing, including direct marketing, network marketing, referral marketing, direct sales and consumer direct marketing. In a typical MLM, an individual seller earns commissions in two ways: (1) from direct sales and (2) from sales generated by others recruited by the seller. The seller's recruits may have recruits of their own, and the original seller receives commissions from those sales as well. Download AARP Foundation's toolkit, Multilevel Marketing: The Research, Rewards and Rewards, to learn more about MLMs and decide whether one is right for you.  https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Funnels.png
The major defining difference between other companies and MLM, is that they don’t mass market themselves, spending millions of dollars on television, radio and internet ads, but instead allocate that portion of their budget to pay hard working distributors who pound the pavement, form personal al relationships with clients, advocate their product, and hence donthe “marketing” for them.
There are several names for multilevel marketing, including direct marketing, network marketing, referral marketing, direct sales and consumer direct marketing. In a typical MLM, an individual seller earns commissions in two ways: (1) from direct sales and (2) from sales generated by others recruited by the seller. The seller's recruits may have recruits of their own, and the original seller receives commissions from those sales as well. Download AARP Foundation's toolkit, Multilevel Marketing: The Research, Rewards and Rewards, to learn more about MLMs and decide whether one is right for you.  https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Funnels.png
A couple of weeks ago, I returned from Boise, Idaho where I got a chance to hang out with, Russell Brunson. If you don’t know who he is, you’ve probably been hiding under a rock for the past couple of years. Brunson is the founder of a software company called ClickFunnels. Today, that company has grown into a behemoth and has shot past $100 million in sales and nearly 60,000 subscribers to its SaaS platform.

Kelly is the founder and director of Aggressive Growth Marketing. Known for unprecedented levels of ambition, drive and client service, Kelly has fuelled AGM from the ground up and has taken it from a part-time start-up to one of the fastest rising stars among digital marketing firms in the UK. Currently, her team provides top-notch creativity, analytical thinking and data metrics for companies seeking next-level growth. Behind Kelly’s vibrant, friendly personality is a high-energy professional with deep familiarity in forecasting, budgeting and maintaining a results-driven path to success. Thinking outside the box, building innovative campaigns, and never losing focus are probably the most commonly-used descriptors you’ll hear when someone describes Kelly. Among her many core competencies, growth strategy development is by and large her biggest strength, as it encompasses a whole suite of skills that boost a client’s profile and revenue. These include around-the-clock competitor analysis, new media and technology strategies, monitoring target markets and keeping KPIs synchronized in order to stay a cut above the competition. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Editor-01.jpg
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%.[26] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[27] Companies such as Avon, Electrolux, Tupperware,[28] and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs.[23] The DSA has approximately 200 members[29] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.[30]
Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
I know there are shady companies, I know there are shady sales people, but that’s in ANY business, not just MLMs/direct sales. As far as the pyramid structure? I can’t speak for other companies, but I can speak for mine and my experience in corporate America. In CA there are grunt workers who process, etc and then there are the team leaders, supervisors, managers…there are people who have jobs that don’t exactly fit into that system, they’re their own…pyramid structure within the main one, but that’s basically how it is, at least in my experience. With my MLM company, it’s basically the same: consultants, leaders, senior leader, directors. Each level has a job and each gets paid accordingly for their time and effort. If we choose to be a sales person and a recruiter (which to me is really offering the opportunity because you never know who might need it and I know MANY people who have needed it, it literally changed their lives and the lives of their families…for the better, of course) then we can work up to leading our own team (those we recruited) and be paid accordingly. Upper level leaders train and support their sales people and the leaders under them… there’s nothing shady about it. As someone else who commented suggested, I did my research and asked LOTS of questions because I WAS skeptical and I think everyone should.
But still, it’s easier and less costly when compared to gaining new customers. In fact, it’s 7X more expensive to retain your existing customers than replacing ones that opt out of your digital marketing funnel.Once again, it all comes down to what you are giving to your customers to make them stay. How much value you deliver directly affects your retention rate. Remember, the more customers you retain, the more repeat sales you make.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
Sales funnel conversions – If you’re going to choose only a few metrics to focus on, make sure this is one of them. Essentially, this metric involves tracking the number of prospects that enter your funnel at any point and then convert into customers. As you make changes to your marketing strategy in the future, seeing this number improve will let you know you’re on the right track.
Market America is just as known for their massive discounted products portal as they are for their crazy rich CEOs. I’m talking Forbes list, mansion in Biscayne Bay and penthouse in Manhattan, celeb bffs, and giant yachts rich…all thanks to MLM. They’ve hit their fair share of SEC-shaped road blocks, but Market America is still going strong at #29 on the DSN Global 100.
You don’t need to only use Fiverr. There are plenty of sites where you can market your services. For example, you can use Upwork, if you’re looking for more serious clients. Or, Freelancer.com. You can always find work. You can even source jobs yourself by building a very simple funnel and running some ad traffic to it. It might be harder at the outset, but you’ll have less competition than you would on these marketplace websites.
I’m using CF now and have been in several MLM’s over the years and have always found the marketing model works so now I feel I have the experience to put this into helping lots of people I know, so my question is can you give me any more guidance and Can I use your post here to make it into a report I can use as a lead magnet? Obviously I will add my own take on the subject.
To be clear, MLM is a viable home-based business opportunity. Anyone interested in selling a product to generate income has the ability to achieve success. With that said, it is crucial to research and investigate the company and products thoroughly to make sure that it's not a scam, and also, that it's a product and system you feel you can promote. There are many single-level marketing (selling products without a recruiting component) companies where the likelihood of generating income is much higher than typical MLM statistics. https://changecreator.com/wp-content/uploads/2018/07/null-30.png
Hi Miles, I've been following you on youtube for a while now 🙂 Really good and valuable information! I have a question for you which I could not figure out an answer to yet. Let's say I picked a niche and I found a number of products to promote. Do I need to have a website/blog for the niche? In addition to a funnel (or funnels). Or I can build it later? The reason I am asking is that at the moment I have no idea what content I need. Hope it makes sense. Thanks, SV

You have probably seen many online gurus already using Clickfunnels. There’s a good reason for that. It works. While there are seven main types of funnels in the Clickfunnels system, there are many more variations on each of these depending on the type of service or product. The system works, the scripts work, and there are many different types of funnels for different offerings, from webinar funnels to product sales funnels, to membership sites funnels. No matter the product or service you are offering, I can almost guarantee you that Clickfunnels has figured out a funnel to help sell that particular product.

The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders. https://i1.wp.com/www.accuratereviews.com/wordpress/wp-content/uploads/2016/07/ClickFunnels_Split_Test.jpg
If they are, the company is strong, and the product or service is a winner, then you will succeed. You will have to put the effort in to learn the systems and processes that make it work, but there's a big difference between a sponsor and a recruiter. A sponsor coaches, motivates, and trains while a recruiter simply signs people up and, in most cases, abandons them once their commission is collected.

You can also convert those ebooks into audiobooks using ACX, which will publish to Audible, also owned by Amazon. You can hire a producer or do it yourself. If you don’t have the funds for a producer, you can always share the revenue by doing a royalty split. You’ll need to give up some of your income, but if you don’t have the funds, it’s an easy way to get the audiobook produced for free. http://smartbusinesstrends.com/wp-content/uploads/2018/03/ClickFunnels-SamCart-ShareFunnel.png
Another way to make money online is through coaching or consulting. This works if you have a proven track record in business or whatever vocation you’ll be coaching in. Don’t just fake it until you make it here. Remember, in order to make money in any capacity, you need to add loads of value. And you can’t add value if you have no experience in whatever it is you’re selling and providing a service for.
Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues.[62] Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal).[11] O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'.[10] https://gedlynk.com/wp-content/uploads/2017/12/SAMCART.png
Amazing article. One question I have is about how to avoid the risk of FB terminating an ad account for using it to drive traffic to this kind of landing page. The first part of that question is, do you think a simple opt-in page like you described (with no content other than a "hook" that FB might argue is deceptive) would result in the ad being disapproved and possibly the ad account at risk of being terminated? The second part of the question is do you think the FB ad itself would need to be toned down, or do you think it's safe to just repeat the hook? It seems like FB is getting more and more strict about this kind of thing. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/powtoon-webinar-registration-campaign.png

Just follow the simple steps inside to create a new Crazy Little Funnel Machine that makes you $100-$300+ per day. You can scale this as big as you want, and because the income is passive, you’re not trading more of your precious time to make more money. Once you’ve created one, you would want to create a new one every day – it’s actually addictive!!


Not only can you charge a flat fee, but you can even charge a small percentage of the take. It all depends on your experience and how savvy you are at building funnels. If you’re not already a ClickFunnels Certified Partner, get your certification and get the accolades and acknowledgment you need for breathing assurances into just about any potential client you’ve got the so-called skills to pay the builds. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_17-25-06.png
Sales agents in MLM companies frequently work for commissions on sales. In addition, MLM agents typically get commissions on the sales of their “downstream.” Sales agents are able to recruit new sales agents into their “downstream,” and those sales agents can recruit new agents as well. An MLM sales agent usually makes money from each sale in their “downstream,” creating a form of passive income. https://i.ytimg.com/vi/T9PsAc9mMYg/maxresdefault.jpg

So, what’s the big deal with ClickFunnels? Well, it makes everything incredibly simple for people who have no previous experience in the development world. Whether you run gyms or sell books, or even if you’re a life coach or freelance graphic design artist, you’ll have the ability to drag and drop headlines, images, videos, and copy with just a few clicks. It truly is that easy. Anyone can use ClickFunnels and build something that can work for their company, service, or product in a revolutionary way.
Number of leads/email list growth: As its name suggests, you can use this metric to keep track of how many new leads you capture over time. Like I mentioned before, the most common way to capture leads is by collecting email addresses, so you can track this metric by looking at the growth of your email list. You will be able to get this number directly from any tool that you use to capture leads. 

Considering their products are botanically based with an ingredient policy that prohibits many of the chemicals and fillers Mary Kay and Avon still use in their own products, I’d say they’ve established a business for men and woman who are truly serious about the health of their skin, not just the evenness of their complexion. A little research goes a long way.
If your new customers are greeted by a thoughtful onboarding process, personal attention, and all the resources they need to use your product successfully, they’re more likely to confirm to themselves that they made the right choice. And when they’re confident, they’re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.
The online marketing funnel is the different stages of behavior and types of needs that customers move through on their way through the purchasing process. As an online marketing specialist, I have witnessed companies and clients that often narrowly focus on specific marketing channels.  It is easy to get lost in a specific channel and the efforts you are putting forth there.
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!
It was Todd Brown who made many of these types of funnels for those big time gurus and after studying his free stuff I see Johns as a simplified version of it. BUT still I cannot seem to get it out of my head that it is just too much to hit a person up with. It kinda makes you look like the greedy Gordon Gecko of the internet. How could someone TRUST a marketer that hits them this hard at their initial introduction?
Sisel International: This health and wellness company wasn't on my radar initially, but after looking more closely at it I'd have to see they're right up there ahead of LifeShotz.  Great comp plan, solid international growth, and a recent introduction into the US market makes it a relatively unknown but strong competitor for anyone looking to grow an MLM business.

Before launching Omnilife and becoming a billionaire, Jorge Vergara sold street tacos in Mexico, smuggled Herbalife supplements into Mexico, and sweet talked the Mexican government into changing their regulations in the nutritional products sector. This guy could make a movie about his life and it would probably win an Academy Award (he’s actually a major film producer on the side, casual).

I don’t wish to simply make derogatory comments about your program so, I asked a bunch of questions. At first blush the program doesn’t make much sense to me. Hence, I attempted to clarify some points. ‘Til you do respond I don’t see any reason to look at it again. Given the data presented in the video, that was enough in order for me to decide not to participate.


To understand ClickFunnels, you have to understand what a sales funnel is. The funny thing is that Brunson almost called ClickFunnels, ClickFusion. Good thing he didn’t. Sounds really strange right about now. But, at the end of the day, ClickFunnels is a platform that helps you build out your sales funnel from start to finish. I’m talking about all the nuances of it. Down to every last detail.
To be clear, MLM is a viable home-based business opportunity. Anyone interested in selling a product to generate income has the ability to achieve success. With that said, it is crucial to research and investigate the company and products thoroughly to make sure that it's not a scam, and also, that it's a product and system you feel you can promote. There are many single-level marketing (selling products without a recruiting component) companies where the likelihood of generating income is much higher than typical MLM statistics.
The truth is, this article would need to be 10,000 plus words in order to teach you everything. And although I'll get you part of the way there as you read on, I highly recommend picking up Russell Brunson's Expert Secrets FREE BOOK in order to get you 100% of the way there. It is honestly the most thorough explanation with details on how to position yourself online and build your MLM business using knowledge you already have.
Have someone examine the ratio of visitors to your page, versus how many people enter their contact information to get access to content. A high percentage means you are targeting your demographic well, and should continue to offer similar content. A low percentage means you need to invest more in adding value to the free content or service you are offering.
Technically, I’m a rep for 3 companies, but only use one as my business (the others are because I love the products and want the discount). One does give a financial reward for recruiting and that makes me uncomfortable even though I understand that corporate recruiters also get paid for doing the same), they other has sales minimums and if I were to work the business, would probably have so drop a few hundred bucks into it. It would probably be worth it, but I don’t care for the mentality of the company executives or the sales minimums they impose the stay an active rep. Those things said, they are not shady companies and people who are committed to doing the work (as you have to do with ANY job or business) can succeed in their goals. https://images.g2crowd.com/uploads/product/image/social_landscape/social_landscape_1489716108/clickfunnels.png

Customers will move on to Stage 5 when the sale is complete. Although we won’t detail it here, Norman should brainstorm the kinds of information these customers will need, as well as how he’ll provide it as part of a cohesive onboarding process. Though he doesn’t need to worry about customers finding him at this stage or moving on to the next one, it’s still important to meet their needs so that they walk away feeling good about their purchase decisions! http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-3-1024x574.png
Your goals. It's possible to become rich in MLM if you choose a good company and do the work. However, most MLM owners are looking to make a little extra to pay off debt or stay home with the kids, a goal a good many reach. A part-time direct sales business can help you reach modest goals. And once you start building your business, and learn the ropes, you can build it bigger if you want.
How can you afford to outspend your competition? Big companies have massive budgets that most people could never compete with. If you’re just starting out, you probably don’t have a million dollar monthly budget. His answer is direct response marketing using online sales funnels. The goal is to set up your funnel so that for every $1 you put, you get out $2. If you could do that, then the amount you can spend is unlimited. But what is a funnel?
But the powerful thing about click funnels is that it gives you those sequences and builds them out, and connects the pages in a logical order and makes integration really simple. On top of that, click funnels links up with WordPress, and the pages inside click funnels you can host on your WordPress site using their plug-ins, so it makes it really convenient.
The company. Too many people get lured by the hype, without stopping to consider the company or its product/service. What does the company sell and can you get excited about it? What are the compensation plan, marketing system, and policies, and can you work with it? Is it a member of the DSA, and through your research, been found to be a legitimate company?
I do agree that my wording was a bit 'aggressive' in the video... With that said, I am still driving traffic from FB directly to landing pages that have ~15 words max on them, to this day! My ad copy and my landing page copy are super similar... And I get a high relevance score... I've had no problems at all. One thing I recommend is setting up a business.facebook.com account, then setting up as many ad accounts as you can (not adding any credit card to them, tho) to just have some extra accounts there... Just in case.
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