How MLM companies are NOT considered Pyramid organizations is beyond me! They are all scams by the very nature of their organization structure. Those who start or get in early benefit directly from the efforts of those beneath them, forever. Not to mention the fact that most product sold through any of these MLM organization’s is to the dealer network itself. The top dogs are making money regardless as long as there is new blood coming in. And the best way to keep new blood coming in is to incentivize those at the lower middle and below to continue recruiting to build “a network of their own”. And those on the verge of “breaking through” who have already invested a small fortune in products along the way that are sitting on their pantry shelves NEED to keep recruiting. The very thing that differentiates a Pyramid scheme from an MLM is that an MLM sells an actual product. That is it. It doesn’t determine who that product is sold to as it should since we know that most product is sold to the worker bees and not to the general public for long.
Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.
That’s the main question you want to ask yourself in the final stage of the new digital marketing funnel—because there really isn’t a “final” stage in the buyer’s journey. Any business owner knows that it’s easier to keep an existing customer than it is to generate brand new ones, so invest in keeping your current customers. Hopefully, after your new customer made a purchase, they start their journey all over again with another one of your products. Or, even better, they become a brand advocate and start selling your product or service for you in the form of recommendations. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_16-04-29.png
You’ll get emotional as you’re on the roller coaster. You’ll appreciate knowing this information and sharing this information with your team. Whatever business you think of doing, ask for proof first. Ask for a business report. What’s the retention like, and what’s the reorder rate? Look at the numbers over a sample size, for example, 10,000 or 20,000 orders, or more.
However, we all know that this dream of not just providing for life’s necessities but also being able to have a bit of its luxuries is often elusive. Knowing how to actually make money online seems easy when internet marketers portray it, but that’s far from the truth. Most who’ve continuously tried and failed to generate any semblance of an income on the internet have been.
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It was Todd Brown who made many of these types of funnels for those big time gurus and after studying his free stuff I see Johns as a simplified version of it. BUT still I cannot seem to get it out of my head that it is just too much to hit a person up with. It kinda makes you look like the greedy Gordon Gecko of the internet. How could someone TRUST a marketer that hits them this hard at their initial introduction?
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
In April 2006, the FTC proposed a Business Opportunity Rule intended to require all sellers of business opportunities—including MLMs—to provide enough information to enable prospective buyers/participants to make an informed decision about acquiring/joining a business venture with information disclosed about the average likelihood of monetary profitability (and the extent of monetary profitability, if any) of acquiring/joining the business venture. In March 2008, however, the FTC removed "Network Marketing" (i.e. MLM) companies from the proposed Business Opportunity Rule, thus leaving MLM participants without the ability to make an informed choice of entering or not entering MLMs based on the disclosed likelihood of success and profitability:
In 2003, Thirty-One Gifts was founded by Cindy Monroe. Because she saw a need among women who didn’t have time to visit gift shops and boutiques, she decided to bring these shops to them. Thirty-One consultants offer totes, purses, thermal bags, and organizing items at home parties, catalog parties and online. What’s more, you can invest in this MLM for just $99. In return, you’ll receive the enrollment kit. This includes more than $400 worth of new products and business supplies. In short, you’ll get everything you need to successfully start your business.
How's your reputation? I'm not just talking about testimonials, client lists, and case studies. I mean what happens when a would-be sale Googles you? The Online Reputation Audit would have helped. What happens when they check your social media - do they see thought leadership and a happy, engaged community? Or are they met by crickets? This element is hard to attribute, directly, but it's huge: 61% of consumers look for reviews before purchase.
Hey Miles! I'm a total newbie when it comes to this and this article has been EXTREMELY helpful, so thank you! I am extremely grateful! I do have a question though and I'm hoping you have an answer and/or an alternative solution to this. I'm trying to use a custom domain name with my ClickFunnels account by integrating it via WordPress. I've installed the ClickFunnels plugin on my WordPress site and connected it with the API key and was able to set up the pages I wanted and the links I wanted to use for each step of my funnel, however; whenever I go to the links to test the sites it just redirects to a 404 page. I'm not sure what is going on and I can't find anything on the internet that suggests why this is happening. The weird thing is that I can get the Optin page to work if I set it as the Homepage in the ClickFunnels plugin but when you advance to the Thank You page it uses the bulky unattractive ClickFunnels link. Have you seen this before? If not, do you have a better way of using custom domain names with ClickFunnels?
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years. Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.
The company. Too many people get lured by the hype, without stopping to consider the company or its product/service. What does the company sell and can you get excited about it? What are the compensation plan, marketing system, and policies, and can you work with it? Is it a member of the DSA, and through your research, been found to be a legitimate company?
Miles, Great tutorial!! I absolutely need to change my mindset. Question: If I wanted to promote an offer, would it be ok to use a contest or giveaway, then add the affiliate link to the thank you page after they have given their email address? like " thanks so much for entering the contest, BTW, do you have a XXX issue? if so check out the button below.
A salesperson can build his commission rate by advancing in rank/steps and by recruiting new distributors. Consider the commission rate of 10 percent if you were on the third step. If you recruit three distributors who meet their goals and earn the commission of 6 percent, then you earn something called differential commission, which is the difference between your commission and the commission of your recruits (an extra 4 percent). This way, your commission is tied to the group’s commission as well, ensuring a group effort when recruiting and selling.