Generating revenue is a multi-step process in which you have to progressively nurture people before they are ready to make a purchase. A shoe salesperson is nurturing you when they ask your size, show you lots of options, help you try a few pairs on, and let you know about a deal. It’s giving you the information and support you need to make a decision about buying.  

One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. You need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps. Some options include more personalized service, starting your own rewards program, or something that offers greater value. https://goto.clickfunnels.com/hosted/images/91/ffd2c081f611e8a780e1e6bc38813f/Mother-funnel_action.png
It's completely totally an informational page, and then it clicks you to the next page in the funnel. This is not meant to be the end of the funnel. This would just be, this second page, I guess it could be any page type you want it to be, but the link at the bottom, what you're gonna want to do on the second page, regardless of what page type it is, is you're going to want to make this a URL, a link to a URL. https://i.ytimg.com/vi/M-AY7JpwNyU/maxresdefault.jpg
Thank you for sharing your perspective on the Direct Sales/MLM companies. As a business owner and entrepreneur, there is often a lot of noise from many sources about what is the best way to grow and be of importance. One of the things I have learned and continue to learn is that we must really love what we do, believe in our offering, whether is it a product or service, and listen closely to our gut instincts. A business coach of mine once said being a prism is beautiful, but it is scattered light, focus on what you love. Another important thing to know for yourself , is that there are different learning styles. If you choose to join any company, MLM or otherwise, be clear with yourself how you best learn and thrive. Getting swept up in the cheering may feel good, and it may keep you motivated on some level, however, be clear on how do you retain knowledge and use it. If a company has a one size fits all approach, be very careful that you do not get swept away. Thank you again for sharing this information. It has helped me have another look at my goals and how to continue focusing on what I love to do.
The strategies used to gather information tend to vary based on the size and scope of the purchase. Recognizing that you’re hungry, for example, might result in a quick Yelp search for restaurants in your area. Deciding which provider to use to place a new in-ground pool at your home might involve calling around, reading company reviews online, visiting showrooms, and talking with salespeople. 

Define your end goal. This is the end relationship you want to have with the information you gather, and it differs greatly for online businesses. In some cases, the contact details of a person is your Internet-based goal, because it may funnel leads into a service-based business that calls its customers by phone, and in other cases, it is developing repeat clientele.
Launches: If you already have an audience, then you should definitely consider going big to introduce your product to the public—that’s what launching is about. A launch can help you gain the initial traction your business needs to grow, but there is more to launching than just pushing your product live. Great launch strategies involve slowly warming up the communication with your audience and then sending them the right content that convinces them to purchase.  
There's a lot of great stuff in here, including funnels in the marketplace on templates you can download if you're not a big video guy or gal, or you're not good with graphics or things like that. Although you don't really have to be since technically they link up with an image database and you can download images for free from there inside each page when you add images. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-russell-brunson-team.png

However, when you succeed, you can definitely make lots of money online. Not just a little bit. Some successful ad agencies are making five to six figures per month in revenue. That’s significant by anyone’s standards. But then there’s people like Nicholas Kusmich who are absolutely crushing it in the ad agency game. Just ensure that you do your due diligence before you sign up to anyone’s program or buy anyone’s course to start your own agency.
Apparently, he did everything he was asked, from buying monthly training products to attending conferences, which can get expensive. Today, those costs are greatly reduced. The Internet, online training, flat-rate long distance and/or cell phone service, and free and affordable online marketing have made building any business, including MLM, much more affordable. 
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!
Reviews are the second golden ticket for middle of the funnel digital marketing—92 percent of online consumers read them, and 88 percent of them trust online reviews as much as personal recommendations. Here’s one probable explanation why: consumers don’t trust advertising and marketing anymore, if they ever really did. Now, it’s no longer shut-your-eyes-and-hope-for-a-good-refund-policy—people can effectively shop based on others’ experiences (which is one reason customer service is so important).
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.

Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues.[62] Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal).[11] O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'.[10] https://gedlynk.com/wp-content/uploads/2017/12/SAMCART.png
You need a way to communicate with the audience you are building. This can be with social media such as youtube, twitter, facebook etc... But the most effective way BY FAR is Email. I know email isn’t sexy, but it’s the most stable and profitable form of communication and you are in complete CONTROL of it and nothing is as personal as an email, right? https://changecreator.com/wp-content/uploads/2018/07/null-10.png
If you want the efforts you put in today to pay off far into the future, choose a company that has proven it intends to be around for the long term. Approximately 90 percent of all network marketing companies fail within their first two years. You don't want to invest your precious time and resources—not to mention your future—in something that may not be in business next month. https://www.clickfunnels.com/images/clickfunnels-logo-header-1200x630.png
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
You can offer an e-book or a video series and an audio series for example on how to find prospects online, on YouTube, on Facebook, on Twitter, on LinkedIn, on Craigslist, whatever it might be, or how to find prospects or leads in the cold market without going to people you know, without hassling friends and family, without all those pain points that common network marketers struggle with.
First, Elliot, thank you for this article. Your sense of truly wanting to help comes through and it’s refreshing. Like MommyFinance, I too have suffered PTSD from previous runs at MLM but I have been looking for legitimate ways of making extra income and seems I’m being directed toward trying MLM again. Your article gave me hope that there are some good ones out there. What you said about finding the one that fits me and leaving a legacy for family really turned on a light for me and I greatly appreciate that. A wine business is not quite up my alley but I will certainly direct those who might be interested your way.
The basics of the modern digital marketing funnel include four key stages (similar to AIDA): attract, nurture, convert and delight. However, to accommodate the many different kinds of marketing projects required to compete in today’s fierce online marketing battleground, the funnel steps have expanded. Numbers vary, but these 10 steps often comprise well-oiled digital marketing funnels. The first six stages take place before and up to the point of sale. The last four occur after the point of sale. Here’s a brief overview: https://blog.meshagency.com/wp-content/uploads/2018/10/ClickFunnels-Alternative_Mesh-Blog-Post_Leadpages-2.jpg
Use website links that have embedded web analytic codes. You can do this through your website provider or with a free Google Analytics account. Make sure each strategy uses a different link, so you can track your most successful lead gathering strategies. Most web analytics programs will automatically mark down leads that come from major search engines. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/cilckfunnels-comparison.png

The second step in the process is selling yourself and your business as trustworthy, reliable, industry experts and worthy of someone to want to spend money on. This is the part of the funnel that differs the most from business to business. That makes sense as the level of trust needed to buy from someone differs greatly from business to business and other factors such as price. For instance, I’m not going to need to trust someone as much if I’m buying a pair of $50 shoes from them as from someone who is trying to sell me a $10,000 business course.
Hey Middle man took my line. As I was reading this I was thinking you hit the nail on the head. My brother got involved with one and so did my uncle Amway. I know my brother made no money. I have to check with my uncle but I am certain he didn’t. The only reason these companies get away with it, and it’s not illegal is because they have a product/. They don’t sell their products, they sell the pyramid part of it. And the meeting they go do are motivational meetings with their bible Rich Dad Poor Dad. I call them their “Rah Rah” meetings https://bloggingwithfunnels.com/wp-content/uploads/2018/04/ClickFunnels-vs-Kartra-The-Ultimate-Review.jpg

Thanks for epic post. I actually purchased the Perfect Sales Funnel program many months ago, and shamefully have not yet worked through the program, which I am planning on doing this weekend coincidentally. My question is, has anything changed that I should be aware of in the last 6 or so months since I bought it? As we know on this online space, things change fast and furiously! Thank you 🙂

Expansion (aka, upsell and cross-sell) - Ideally, customers should not only be satisfied with their original purchases, but also become repeat consumers. Marketing campaigns should be built around upselling customers higher-end products and cross-selling them complimentary products. Expanding your relationship with consumers is easier if they view your brand as dependable and as an authority. Your ongoing communications should telegraph this message loudly and clearly.

wow glad I found this site and yes… all is true with the frustrations of understanding and building an effective a WT (EFF)!! funnel is part of the subscription a “one on one” call with a mentor.. the “hot seat” or is that a group meeting on line.? I m looking for some one on one coaching at least for a while till I get rolling, I think any way! JAY https://i.ytimg.com/vi/yN_WsELuXwo/maxresdefault.jpg
Luckily for anyone interested, ClickFunnels has a program that will introduce you to the lucrative world of affiliate marketing. However, the observant and aware individual who dives into the bootcamp is going to notice that it is excellent training for online business in general. There’s a reason for that. It teaches you the basics of building a following, developing effective marketing, and split testing your work to get the maximum results you can. It takes you step by step through the processes of building your list, designing your strategy, and how to find an offer that works.
For that reason, while you might want to experiment with tracking all the different metrics below (or any others that you think could be valuable), it’s best to choose a core 2-5 to focus your attention on. You can always add more later, but be sure you’re actually making changes based on the data you generate from these few metrics before expanding your data operations.
Miles, Great tutorial!! I absolutely need to change my mindset. Question: If I wanted to promote an offer, would it be ok to use a contest or giveaway, then add the affiliate link to the thank you page after they have given their email address? like " thanks so much for entering the contest, BTW, do you have a XXX issue? if so check out the button below.
The ease with which a sales funnel can now be created has to do with how funnels have changed throughout the years. In the beginning, they were essentially one shot marketing pieces. Think newspaper ads if you will. All three steps in the sales funnel (finding potential customers, selling yourself and your business and the sales pitch) was essentially a one pitch ad to entice the buyer to purchase a product. That’s not the case now. They have become a lot more complex. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-features.png

Now, keep in mind, as you run traffic to this URL right here that I'm highlighting, the system's gonna rotate traffic back and forth between these two split tests, based on the percentage on traffic you want to go to each. So it will automatically do that. And over time, after 100 unique visits I would say at least, you'll be able to see which one's performing better, declare the one you want as a winner, and then create a new split test again and do the same thing.
When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase.
In time I would like to branch out into multiple niches, but am unsure whether I can do this using one company name. If I am effectively emailing various lists (who have bought different niche products and are categorised into separate email lists), would it be best to use different email addresses and company names for each niche? I am unsure what to do, as I do not wish to appear to deceive anyone, but do not want to be protrayed as an expert in every area.
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://blogv2new.clickfunnels.com/wp-content/uploads/2017/02/clickfunnels-sms-1024x485.png
Sign-up to ClickFunnels and start learning the ropes. Jump into their training and learn everything you can. Join their Facebook Group and look at what others are posting. All of this will inspire and motivate you to really understand how to leverage this powerful landing page software to not only promote as an affiliate, but ultimately to build your own funnels and skyrocket your conversions.

You can also convert those ebooks into audiobooks using ACX, which will publish to Audible, also owned by Amazon. You can hire a producer or do it yourself. If you don’t have the funds for a producer, you can always share the revenue by doing a royalty split. You’ll need to give up some of your income, but if you don’t have the funds, it’s an easy way to get the audiobook produced for free.
You don’t need to only use Fiverr. There are plenty of sites where you can market your services. For example, you can use Upwork, if you’re looking for more serious clients. Or, Freelancer.com. You can always find work. You can even source jobs yourself by building a very simple funnel and running some ad traffic to it. It might be harder at the outset, but you’ll have less competition than you would on these marketplace websites.

The term “MLM company” isn’t exactly accurate because the company is not necessarily defined by the fact that it uses a multi-level marketing structure. Instead, a good MLM will be a product-centric company, meaning that it will be, for example, a cosmetics company that uses an MLM structure. Test the product of the company you are interested in; the product must be something that you would willingly advertise even if you weren't working for the company.

No matter what method you choose, true freedom lies just outside your comfort zone. You can’t make money (online or offline) without getting a little uncomfortable and really putting yourself out there. Don’t worry about what others think. If you try and fail, keep going. Don’t give up. Push. And push some more. Eventually, you’ll hit your target. Just don’t expect to get filthy rich overnight.
If you have AWeber, Infusion Soft, Mail Chimp, it doesn't matter what you have. It all integrates. And the forms are all pretty self-explanatory, so you just click on the form field. You can choose what kind of form field it is, whether it's phone number, name, any of that stuff. If you're shipping a physical product like a book, you're gonna want to add shipping address fields down here.
Thank you for this article! I’m with Doterra, like a lot of other people I didn’t start out selling. I just wanted to use the product. But, when you see such great results you can’t help but tell people. I love working for this company!! I have worked for Tupperware, Amway, Jafra, It Works, I never made money like I am with doTerra. Hands down its the best!! I’m working hard to build my business and it is paying off and I’m reaping the benefits for my health. God’s Design for our Natural health care is top notch! I give God all the glory and I couldn’t do this without him.
Reviews are the second golden ticket for middle of the funnel digital marketing—92 percent of online consumers read them, and 88 percent of them trust online reviews as much as personal recommendations. Here’s one probable explanation why: consumers don’t trust advertising and marketing anymore, if they ever really did. Now, it’s no longer shut-your-eyes-and-hope-for-a-good-refund-policy—people can effectively shop based on others’ experiences (which is one reason customer service is so important).

It's completely totally an informational page, and then it clicks you to the next page in the funnel. This is not meant to be the end of the funnel. This would just be, this second page, I guess it could be any page type you want it to be, but the link at the bottom, what you're gonna want to do on the second page, regardless of what page type it is, is you're going to want to make this a URL, a link to a URL.
I absolutely love your writing style. I’m a huge sales guy and I absolutely love seeing QUALITY CONTENT out there helping people to get from where they are to where they want to be! You guys are amazing. One thing I’m not teaching is right now is marketing and let me tell you it’s not very many places many people can locate quality content helping them with marketing specifically. Keep up the good work!

What makes Clickfunnels different is that not only were they the first to automate every step in the online sales funnel process, they continue to educate business owners on how to improve their online sales processes. Knowing what works before you invest in any sales funnel software program is so important. Clickfunnels wants their affiliates to succeed. They want you to keep making money. The more money you make, the longer you continue to pay for their software. The education and ongoing support from Clickfunnels is worth the 97 or 297 membership fees. If you stick with it — you will find that Clickfunnels quickly pays for itself!
MLM companies have been trying to find ways around China's prohibitions, or have been developing other methods, such as direct sales, to take their products to China through retail operations. The Direct Sales Regulations limit direct selling to cosmetics, health food, sanitary products, bodybuilding equipment and kitchen utensils. And the Regulations require Chinese or foreign companies ("FIEs") who intend to engage into direct sale business in mainland China to apply for and obtain direct selling license from the Ministry of Commerce ("MOFCOM").[63] In 2016, there are 73 companies, including domestic and foreign companies, that have obtained the direct selling license.[64] Some multi-level marketing sellers have circumvented this ban by establishing addresses and bank accounts in Hong Kong, where the practice is legal, while selling and recruiting on the mainland.[10][65]
Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues.[62] Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal).[11] O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'.[10]
As you can see there is a lot involved in a sales funnel. The good news is that while a sales funnel is now far more complex, it can be automated. So once you have done the work to set it up, all you need to do is monitor it and answer any questions your potential customers might have.  My favorite part about sales funnels is making money while I sleep!  It is a pretty good feeling to wake up with new money in the bank!
Hey Middle man took my line. As I was reading this I was thinking you hit the nail on the head. My brother got involved with one and so did my uncle Amway. I know my brother made no money. I have to check with my uncle but I am certain he didn’t. The only reason these companies get away with it, and it’s not illegal is because they have a product/. They don’t sell their products, they sell the pyramid part of it. And the meeting they go do are motivational meetings with their bible Rich Dad Poor Dad. I call them their “Rah Rah” meetings https://bloggingwithfunnels.com/wp-content/uploads/2018/04/ClickFunnels-vs-Kartra-The-Ultimate-Review.jpg
First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed.
Although emphasis is always made on the potential of success and the positive life change that "might" or "could" (not "will" or "can") result, it is only in otherwise difficult to find disclosure statements (or at the very least, difficult to read and interpret disclosure statements), that MLM participants are given fine print disclaimers that they as participants should not rely on the earning results of other participants in the highest levels of the MLM participant pyramid as an indication of what they should expect to earn. MLMs very rarely emphasize the extreme likelihood of failure, or the extreme likelihood of financial loss, from participation in MLM. MLMs are also seldom forthcoming about the fact that any significant success of the few individuals at the top of the MLM participant pyramid is in fact dependant on the continued financial loss and failure of all other participants below them in the MLM pyramid.

The second step in the process is selling yourself and your business as trustworthy, reliable, industry experts and worthy of someone to want to spend money on. This is the part of the funnel that differs the most from business to business. That makes sense as the level of trust needed to buy from someone differs greatly from business to business and other factors such as price. For instance, I’m not going to need to trust someone as much if I’m buying a pair of $50 shoes from them as from someone who is trying to sell me a $10,000 business course.


Great listing and especially the honest look at what being in an MLM means. Direct sales is a hard business, especially if you’re not passionately using the product daily. You see too many people who join thinking it will be a get rich quick scheme and don’t actually care about the product or their customers. Genuine lasts and is successful, companies like Avon and Mary Kay have been around for generations because people love their products.
Depending on what you’re selling and who you’re marketing to, you might answer that question in a number of different ways. For example, if customer service is a big deal to your potential customers, you may want to focus your marketing on how great your customer service is. You might want to include testimonials about your customer service, awards your customer service department has won, statistics about response times…you get the idea.
Thank you for sharing your perspective on the Direct Sales/MLM companies. As a business owner and entrepreneur, there is often a lot of noise from many sources about what is the best way to grow and be of importance. One of the things I have learned and continue to learn is that we must really love what we do, believe in our offering, whether is it a product or service, and listen closely to our gut instincts. A business coach of mine once said being a prism is beautiful, but it is scattered light, focus on what you love. Another important thing to know for yourself , is that there are different learning styles. If you choose to join any company, MLM or otherwise, be clear with yourself how you best learn and thrive. Getting swept up in the cheering may feel good, and it may keep you motivated on some level, however, be clear on how do you retain knowledge and use it. If a company has a one size fits all approach, be very careful that you do not get swept away. Thank you again for sharing this information. It has helped me have another look at my goals and how to continue focusing on what I love to do.
First, Elliot, thank you for this article. Your sense of truly wanting to help comes through and it’s refreshing. Like MommyFinance, I too have suffered PTSD from previous runs at MLM but I have been looking for legitimate ways of making extra income and seems I’m being directed toward trying MLM again. Your article gave me hope that there are some good ones out there. What you said about finding the one that fits me and leaving a legacy for family really turned on a light for me and I greatly appreciate that. A wine business is not quite up my alley but I will certainly direct those who might be interested your way.
How to get started: The easiest way to start a community is to leverage tools that are already built for this purpose. Our preferred one for its simplicity is a closed Facebook Group. When you’re just starting your group, it’s important for you to define some basic guidelines for participation and interactions within your group, this will tell you what’s acceptable and what isn’t within your group. You can join Teachable’s Facebook group, The Teachable Tribe, to check out how we did this.
Remember that a conversion is simply one piece in a very large customer relationship-building and experience-generating puzzle. Funnel conversion rate is not the be-all-end-all of your marketing effort with that customer. Sometimes, the conversation after the conversion can make just as much of a difference in filling your funnel as chasing down every source of reliable traffic.
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