If you’re serious about making money online, then this is the platform that you have to know, learn, absorb and understand in finite detail. I’m serious. The funny thing is that I was speaking to my brother recently about this, who not so long ago quit his job and has decided to become an internet marketer. Now, I know what you’re thinking. He probably had a menial job. Nope. He was clocking six figures. But he still quit. Why? I’ll explain that in a minute.
Each company will have a different startup cost, which is a fee that new distributors must pay to begin distributing. Companies with high startup costs are more likely to be recruitment-centric MLMs. MLMs that focus on recruitment are generally called pyramid schemes, or schemes designed only to tie down new recruits instead of selling quality products to interested customers.
I have been looking over your sites and viewing the many videos. It sounds appealing however there are many many . . . many lead generators out there, some that are well established (and very good at what they do) and so my question is why would I pay you to train me for 5 weeks and think I could compete (let alone generate income) in the short period you mention?
Multi-level marketing (MLM), also called pyramid selling,[1][2] network marketing,[2][3] and referral marketing,[4] is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

A content plan isn’t just about writing what you “think” will resonate with your target audience – but rather about knowing precisely what they want at every stage in the conversion funnel. You’ve got a lot of layers involved and some of them might even overlap, so it’s vital to understanding exactly where all of your readers are at each stage of the process.

You could change the title of this article to “why driving for Uber is a bad side hustle or why opening your own business is a bad side hustle” because every single point you’ve made about mlms is also true about those as well as most start-ups! Uber doesn’t buy you a car does it? Nope you need a car so you’ll have a car payment, gas, insurance repairs etc and Uber keeps a % plus you’ll need a phone and a phone plan $$$$. How many people actually work long enough at Uber to “make a profit” then? Not even 1%? Ok now let’s talk about a lease, employees, inventory, insurance equipment permits accountants kawyers and taxes for a business start up. How long do you have to work to make a profit?. Years and years and years and most fail leaving them in huge debt.


As people progress through your funnel, their intent to buy steadily increases. You always lose people with each new commitment you ask for (we refer to these actions “conversions”), but the more people you can get to convert at each step in your funnel, the more sales you will ultimately produce. In marketing, we call this process “widening the funnel.”
When it comes to marketing and sales models, the internet changed everything. The advent of the internet has led to major shifts in marketing strategy—not entirely upending, but greatly modifying and expanding the original AIDA model. This has given rise to the digital marketing funnel, a method that focuses on brand engagement, education and embracing the non-linear way in which internet-based customers experienced the act of shopping.
Now that you’ve gotten your advertising, lead generation and sales up and running, you have to understand that your work does not stop there. There is also such as thing as lead nurturing. Develop a relationship with your customers through lead nurturing by communicating with them regularly. It can be through email broadcasts, SMS updates or through phone calls.
“What causes the average, otherwise shy person to suddenly think they can be a wealth-generating salesman? Because someone showed them “the math.” I’m sure you’ve heard it. All you have to do is find 5 people to join, and those 5 will find five, and those five will get five, and 6 months later you will have 20,000 people working for you, and you’ll be earning $10,000 per month. Really?
However, when you succeed, you can definitely make lots of money online. Not just a little bit. Some successful ad agencies are making five to six figures per month in revenue. That’s significant by anyone’s standards. But then there’s people like Nicholas Kusmich who are absolutely crushing it in the ad agency game. Just ensure that you do your due diligence before you sign up to anyone’s program or buy anyone’s course to start your own agency.
If you are interested in how to build out funnels and you’re looking for the closest thing to a map that can guide you through the creation of each component of a funnel, then you’re going to want the Cookbook. The Cookbook is one of Russell’s creations that really is the road map to the practical building of your sales funnels. Not only do you have the opportunity to figure out how to build your funnel, but any other funnel that you could possibly want to build. It’s a fantastic way for you to develop and build your skills with funnel hacking.
Many companies provide scripts to help you sell the product or service. While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs. By qualifying your contact first, and then listening to their needs, you can tailor your pitch so that you're the solution to their problem. 

You shouldn't try to be a pioneer blazing new trails. That’s how you get arrows in your back. Instead, it’s smart to find a funnel in your industry that is already working and model it. Emulate what other successful people are doing because they have arrows in their back and have learned from them. There’s no need to blaze a new trail when a path is already clear.


Taylor researched the investment required to launch an effective business-building campaign for a recruitment-focused MLM (a company that places compensation and incentives for recruiting a "downline," as well as selling a product). He estimates a minimum of $25,000 in total expenses that include incentives, products, phone, internet, giveaways, computer supplies, advertising, and travel etc. To come up with this figure, he joined a recruitment-focused company and worked full-time with the business for a year. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/powtoon-alternative-webinar-replay-landinpage.png
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/leadpages-integrations-webinars.png
The structure of MLMs is very similar to a pyramid scheme. This doesn’t mean that all MLMs are pyramid schemes, but some certainly are. Those interested in pursuing a career in multi-level marketing should do research before joining a particular MLM. Generally speaking, if the bulk of the money you stand to earn comes from recruitment rather than direct sales, it’s wise to be very cautious.
Also called pyramid selling or network marketing, multi-level marketing companies grow revenue by hiring and recruiting non-salaried employees referred to as distributors, influencers, consultants, salespeople, or promoters (among other names). In other words, employees generally receive compensation from performance through a pyramid-shaped compensation system. https://i.ytimg.com/vi/gDkg1OBO0LI/maxresdefault.jpg
Reviews are the second golden ticket for middle of the funnel digital marketing—92 percent of online consumers read them, and 88 percent of them trust online reviews as much as personal recommendations. Here’s one probable explanation why: consumers don’t trust advertising and marketing anymore, if they ever really did. Now, it’s no longer shut-your-eyes-and-hope-for-a-good-refund-policy—people can effectively shop based on others’ experiences (which is one reason customer service is so important).
The idea behind adding value to your website is that people who become daily users are much more likely to also become clients. If you don't sell a product yourself, you can become an affiliate marketer and post affiliate ads on your website. If you do sell a product, a daily user will have a chance to see more of your offers/products and buy them.
On MailChimp’s pricing page, the focus is on getting you signed up for free, with an email, username, and password. They want to get you up and running and start using the product as soon as possible. They hope you will help them market themselves by using their products and spreading MailChimp further. Email marketing is often a one-too-many communication platform. The more you use it, the more likely you are to upgrade.

Engagement (aka, brand awareness) - Today, brand awareness often begins online, typically on of one the many social media platforms, like Facebook, Twitter, YouTube and LinkedIn, where consumers discover brands. The goal is to reach a large number of people and start attracting potential customers from the masses. Engagement can take a variety of forms, including free offers for educational content, social media posts or ads or reviews from friends and family.
I’d like to point out a few things: statistically something like 96% of businesses fail within the first 5-10 years, which is a much more impactful loss, both financially and time wise, than the few hundred dollars one puts into whatever product they’re using in MLM. So realistically the success rate as a “self employed business owner” with MLM is probably a bit better than it is with launching a traditional business, or at least consistent with it. It takes discipline and tenacity that many people don’t have- that’s why they chose to remain employees in the first place.
If the company is solvent, meaning it has the capital required to grow, maintain a solid infrastructure, attract talented management, keep pace with technology, and pay your commissions, then you may proceed. Publicly traded companies are required to disclose their financial condition in great detail every 90 days to the U.S. Securities and Exchange Commission (SEC) and other governmental agencies. Unfortunately, private company financials are not available to the public, so you may have to take a risk in working for one.
I’m surprised Rodan and Fields didn’t make the list, considering they are the fourth largest premium skin care company with the top three being 50+year old companies, Estée Lauder, Lancôme & Clinique. We are North America’s 4th largest and fastest growing premium skincare company, but we’re not in stores, the top 3 — Clinique, Lancôme and Estée Lauder.
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]
(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).
Breaking into the world of travel bloggers, hotel hoppers, and digital nomads with #wanderlust was one of the best ideas MLM ever had. Everyone out there wants to work remotely nowadays, and a huge portion of those people want to do it so that they can travel. So, a remote income opportunity with a travel MLM just makes sense. WorldVentures is hitting this niche hard, having been named one of the Inc. 5000’s fastest growing companies twice in a row.
Presales: If you know exactly which product you want to sell but haven’t created it yet, then preselling might be something you should look into. There are several benefits to preselling including: generating revenue before your product is launched (which you can later invest in your product), testing different pricing points for your product, validating demand for your idea, gathering feedback about your product before it’s launched.   https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-bgimage.jpg
Imagine this situation: you go into a shoe store and look at a pair of shoes that caught your eye. Immediately after you enter the store, a salesperson asks you if you’ll pay with cash or credit card. You haven’t tried the shoes on, you haven’t looked at the color options, you haven’t seen other shoes in the store, but this salesperson just keeps asking you for your payment information. Of course, you’ll end up leaving the store without purchasing anything. 
% new sessions: this will tell you what portion of the traffic that your site receives comes from new visitors (those who haven’t previously visited your site.) You want this metric to be high so you know that you are consistently bringing new people to your site. However, if this number is too high, it can mean that you are not doing a good enough job of bringing people back to your website.  https://bloggingwithfunnels.com/wp-content/uploads/2017/04/ClickFunnels-Review-The-Pros-and-Cons-Of-Using-ClickFunnels-For-Your-Blog.jpg
Now, keep in mind, as you run traffic to this URL right here that I'm highlighting, the system's gonna rotate traffic back and forth between these two split tests, based on the percentage on traffic you want to go to each. So it will automatically do that. And over time, after 100 unique visits I would say at least, you'll be able to see which one's performing better, declare the one you want as a winner, and then create a new split test again and do the same thing.

Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate. https://i.ytimg.com/vi/3BYZenOB6ug/maxresdefault.jpg
If you want to learn more about all the features and benefits, read this post that I wrote about ClickFunnels not too long ago. But at the end of the day, ClickFunnels provides an easy-to-use system that will help you build out your landing pages in a super-simple interface that allows you to quickly integrate email providers, payment processors, drop-ship stations and so much more.
I absolutely love your writing style. I’m a huge sales guy and I absolutely love seeing QUALITY CONTENT out there helping people to get from where they are to where they want to be! You guys are amazing. One thing I’m not teaching is right now is marketing and let me tell you it’s not very many places many people can locate quality content helping them with marketing specifically. Keep up the good work!
I am an expert blogger, online entrepreneur & internet marketing coach who provides vital training and personalized help for those looking to build, brand, and grow their blog and online business the right way, the first time. I currently reside between the mountains & the sea in the Pacific Northwest with my beautiful wife and our five awesome kids.
Sales funnels do just what the name says: they track your sales process all the way from the initial stage, customer interest, all the way down the funnel to the end point, sales. Sales funnels can have a variety of steps, but there are some key ones that every funnel has: Interest, Attract, and Sale (you may find them called different things in different places). These can be broken down into stages:
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time. https://ads552vaou93hyfr12hxhki2-wpengine.netdna-ssl.com/wp-content/uploads/2017/10/6-clickfunnels-templates.png

Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric.   http://gedlynk.com/wp-content/uploads/2016/06/lead.png
First, Elliot, thank you for this article. Your sense of truly wanting to help comes through and it’s refreshing. Like MommyFinance, I too have suffered PTSD from previous runs at MLM but I have been looking for legitimate ways of making extra income and seems I’m being directed toward trying MLM again. Your article gave me hope that there are some good ones out there. What you said about finding the one that fits me and leaving a legacy for family really turned on a light for me and I greatly appreciate that. A wine business is not quite up my alley but I will certainly direct those who might be interested your way.

Founded in 1978, Forever Living Products is a multi-billion dollar MLM company with a presence in over 150 countries. Forever Living manufactures and sells dozens of exclusive, beneficial wellness products based on aloe vera. According to Forever Living, aloe enhances the body, inside and out. As a result, the company’s products range from age-defying facial treatments to delicious, antioxidant-rich drinks.
Because he knows how to present value and motivate a customer to buy. He shows how his service solves the problem of selling products and services online, delivers his message passionately, and has a great offer. He also demonstrates that it can work in any industry. If you’re in health, sales, cooking, relationships, finance—there’s a funnel for all of it.

Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too. https://i.ytimg.com/vi/_P8zKLtPE_s/maxresdefault.jpg
A marketing qualified lead (MQL) is a prospective customer who has demonstrated a particular level of engagement that leads the marketing team to conclude that real sales potential exists. The level of complexity involved in this assessment will vary based on the resources available to the team. Norman, for example, might conclude that anybody who fills out his online demonstration request form is an MQL. A company that’s using a marketing automation program might be able to set the bar to MQL qualification at something involving a combination of viewing specific pages, interacting with certain forms, and opening a certain number of email messages.
I had the same thought as you do.,that MLM is not working.After realizing the potential of this sector,it Amaizing.Even morons with dreams have potential to become successful in MLM.No any qualifications or experience required.Today am proud to be a networker.Network marketing not only provides a great business education, it also provides a whole-new world of friends—friends who are going in the same direction as you are and share the same core values as you do.
SEO: Search engine optimization (SEO) is the process of improving your content’s visibility in search engines. Or, in simpler terms, SEO is about getting traffic to your site from sites like Google, Yahoo, Bing, and other search engines (this type of traffic is known as organic traffic.) For that to happen you have to try to rank your content in the top positions of the search results for specific terms or phrases (known as keywords.) Something you should keep in mind about SEO is that it’s not a fast process. Pursuing SEO early can have a huge pay off down the line—when you start getting free and consistent traffic from search engines—but if you are just getting started and need traffic right away, I recommend that you look into immediate sources of traffic while you work on SEO.  
If you build a funnel inside Click Funnels, I would recommend making your first funnel a customer-based funnel, so build the funnel around your network marketing product, whatever that is, whether it's a health product, an essential oil. Maybe it's an air purifier, a water purification system. I don't know what it is, but pick a product inside your network marketing company and build the funnel around that.
If the company is solvent, meaning it has the capital required to grow, maintain a solid infrastructure, attract talented management, keep pace with technology, and pay your commissions, then you may proceed. Publicly traded companies are required to disclose their financial condition in great detail every 90 days to the U.S. Securities and Exchange Commission (SEC) and other governmental agencies. Unfortunately, private company financials are not available to the public, so you may have to take a risk in working for one. https://cdn.slidesharecdn.com/ss_thumbnails/leadpagesvs-180130011651-thumbnail-4.jpg?cb

How to get started: The easiest way to start a community is to leverage tools that are already built for this purpose. Our preferred one for its simplicity is a closed Facebook Group. When you’re just starting your group, it’s important for you to define some basic guidelines for participation and interactions within your group, this will tell you what’s acceptable and what isn’t within your group. You can join Teachable’s Facebook group, The Teachable Tribe, to check out how we did this. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-1-1024x457.png

Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting? https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/funnel-example-clickfunnels.jpg
Unlike many MLMs that sell products directly to consumers, Digital Altitude sells a business system to entrepreneurs in the form of courses and methods that teach them to effectively market their own companies. While many of the packages can cost thousands of dollars, Digital Altitude offers a $1 trial, making the risk to try its product very low for the consumer.

Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you! https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-integrations.png
Social media: Social media platforms are great marketing channels for the top of the funnel. Social media users spend a lot of time in them and usually spend a good amount of that time consuming content shared by other people. When it comes to getting non-paid traffic from social media channels there are two main ways to do it: you can grow your own social media audience and share your content with your followers, or you can participate and contribute to already existing communities. https://www.nichepursuits.com/wp-content/uploads/2018/04/WordPress-ClickFunnels.png
In March I joined an MLM company and I’m lost… my first reaction to network marketing was I’m not a sales person, to which I was told it’s not about sales but about building relationships. The other thing that makes me crazy is I see a lot of folks who appear so fake with their bubbly “everything is coming up roses and bubble gum” that I cringe. I’m honest to a fault and happy but not giddy. I feel like I have writers block in that I’m not sure what direction to take to get my business going, the struggle is real right now… Any thoughts or suggestions I can take away.
One of the best skincare products in and outside of MLM, no doubt. They were founded by a couple dermatologists, and they used to be an upscale department store brand before entering the world of network marketing. Rodan and Fields created Proactiv, which ended up being one of the most famous skincare products of all time (and a hero-in-a-bottle for every middle schooler who’s ever been called pizza-face). Just this one product line is nearing $1 billion in annual sales.
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