Unfortunately, the reason why we call it a marketing funnel instead of a marketing journey or marketing waterfall is that not everyone who enters your funnel will end up buying. At each stage in the buying process, you lose some potential customers, but a good marketing funnel will keep those losses to a minimum and produce the maximum number of sales from your marketing.
When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills…for our rankings of the best women diet pills are here).
Actually, it really doesnt matter when you join a company. It all depends on the person deciding to jump in and work it as a real business. That means sharing your love of the products and showing up daily. You are compensated for your efforts if you should decide to build a team. You inspire, motivate, and lead others while working on your own business. In my experience, it’s extremely rewarding to know you have a opportunity or as i see it as a gift that is going to help someone.
I’m using CF now and have been in several MLM’s over the years and have always found the marketing model works so now I feel I have the experience to put this into helping lots of people I know, so my question is can you give me any more guidance and Can I use your post here to make it into a report I can use as a lead magnet? Obviously I will add my own take on the subject.
Add value? Sure. That’s what it takes. Sounds simple, doesn’t it? But if you don’t have a list and you’re still looking to make some money off the bat with ClickFunnels, you can add value. You can add value in Facebook Groups by posting comments or on YouTube by posting explainer or tutorial videos, or on Instagram, SnapChat or anywhere else for that matter. There’s no right or wrong way to add value. As long as you do things with a desire to help others, you’ll eventually make money.
On a side note, I started using doTERRA about five years ago and love the oils! I didn’t join them to sell, or make money. I just wanted to raise awareness in what they could do and help with for individuals and families, as they did me and mine. In fact, many of my friends are now distributors (not under me). Lost opportunities? Not at all, in my book. More power to them! Back to R + F, and a little more insight from you would certainly scratch an itch.
Remarketing: This is a bit of an advanced paid advertising tactic and it has a learning curve. With remarketing, you target people who have visited your site and send ads to them on other platforms like Google or Facebook. Have you ever noticed that when you check out a shirt on Amazon, that shirt suddenly starts following you around the internet? That’s remarketing at work. With a solid remarketing strategy, you can even target visitors of specific pages on your site—like people who visited the sales page for product A and not product B—and send hyper-targeted ads.   https://blogv2new.clickfunnels.com/wp-content/uploads/2018/01/sales-funnel-img1-1024x366.png
I disagree with that jeremy i would recommend MLM over working a Corporate 9 t0 5 $300 weekly paycheck job anyday. I quit my job for mlm i mean why not recommend MLM when you can make 10X the more money than you can at any stupid corporate america job..Working for people are for losers and i will defend mlm for the rest of my life bro you need to get your facts straight and look on youtube to see people buying new mercedez benzs and rolls royce working with mlm
If you’re running an accounting business, at this stage, your customers would be evaluating different potential service providers. They might need resources like pricing guides (so they know what ballpark rates are), how to evaluate the landscape of accounting services (i.e. whether to hire a solo accountant, an agency, etc), or how to choose an accountant.
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For businesses, it’s been recommended to build a sales funnel to help you make money from all the marketing you do. Many people, especially those who do internet marketing, don’t do this, or they don’t do it correctly. Have you had trouble with sales funnels not making you money and getting frustrated by it? Or have you thought a sales funnel is too complicated to try or as something that won’t actually work?  If any of these apply to you, it’s time to take another look at sales funnels, because they actually can make you money. Here’s how you can build one.

Number of leads/email list growth: As its name suggests, you can use this metric to keep track of how many new leads you capture over time. Like I mentioned before, the most common way to capture leads is by collecting email addresses, so you can track this metric by looking at the growth of your email list. You will be able to get this number directly from any tool that you use to capture leads. 

MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20] https://i.ytimg.com/vi/pqT8yFqx858/maxresdefault.jpg


Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete

I thought That your article was very good. My wife recently joined this company called World Ventures and me being me I figured it would be like some of the other companies that she has joined. You know a bunch of women companies scentsy, 31, etc but the reason I took notice is when she made 500. I know it’s not much but i know if she can make that faster than she has with some of the others she has joined without my help then maybe this thing is the real deal. What do you know about it? I have met some of the people and they seem genuine unlike some of these others like Amway and I don’t feel like it’s all about freaking selling like most of the others. Just shoot it to me straight.
You are right in that most MLM have monthly dues and have high entry fees to be distributors or consultants. You are also right in that most MLM companies focus on recruitment and not product sales. I’ve been working with Arbonne now for quite a while and none of those comments apply to this company, which is why I believe they have survived and are only growing at this point, despite some people’s opinion that they will soon be relics like Mary Kay. To become a consultant is a mere $75 dollars, the kit is involved with all free samples and material. Product loading is prohibited. Each event we host regularly ends with most if not all attendees becoming a preferred client for $20 joining fee for the first year and a $15 renewal every year with no monthly expectation and a guaranteed minimum of 20% off of all stock at all times and 40% off of all packages at all times. Not only that consultants can will their business down 6 generations, and the Mercedes incentive is for a purchase, not a lease. We do look to grow our network, but we emphasize this takes hard work and is not a get rich quick scheme. While you hit the nail on the head with most MLM businesses, there are MLM businesses like Arbonne who are a cut above the rest and who are in the habit of not putting pressure on anyone attending to either purchase or join as a consultant. We only want the best in our network and we have thousands of examples of very successful men and woman to show for it. Great article!!!
But say you’re evaluating marketing automation programs to help improve the sales funnel you’re creating. Because these programs can require investments of $1,500 a month, you’re likely to undergo a much more careful and thorough evaluation process. You might request free trials of the different systems you’re considering, have online demonstrations with each company’s representatives or view training videos to get a feel for how each system will perform.

As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/leadpages-pricing.png
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Thanks for epic post. I actually purchased the Perfect Sales Funnel program many months ago, and shamefully have not yet worked through the program, which I am planning on doing this weekend coincidentally. My question is, has anything changed that I should be aware of in the last 6 or so months since I bought it? As we know on this online space, things change fast and furiously! Thank you 🙂


A Mr. E. St. Elmo created the first “purchase model” way back in 1898 in an effort to systematize the sales process and, ultimately, improve results. He developed a model that mapped a theoretical customer journey from the moment a product attracted a consumer’s attention to the point of action or purchase. His model has guided marketers and sales teams for nearly a century.

Although an MLM company holds out those few top individual participants as evidence of how participation in the MLM could lead to success, the reality is that the MLM business model depends on the failure of the overwhelming majority of all other participants, through the injecting of money from their own pockets, so that it can become the revenue and profit of the MLM company, of which the MLM company shares only a small proportion of it to a few individuals at the very top of the MLM participant pyramid. Participants, other than the few individuals at the top, provide nothing more than their own financial loss for the company's own profit and the profit of the top few individual participants.[15]
I absolutely love your writing style. I’m a huge sales guy and I absolutely love seeing QUALITY CONTENT out there helping people to get from where they are to where they want to be! You guys are amazing. One thing I’m not teaching is right now is marketing and let me tell you it’s not very many places many people can locate quality content helping them with marketing specifically. Keep up the good work!

The exposure and awareness stage of the online marketing funnel is where the message you want to deliver to your consumer begins. It sets the tone of the visit to your website for your audience.  The goal of this messaging is to entice the potential customer to find out more. Often, a strong call-to-action can be successful in this channel; however, it is important that we do not lose human aspect in messaging. The conversation should start as realistic and natural as possible and continue to be throughout the entire marketing process. https://2commaclub.com/hosted/images/3a/04ff70cdf011e684a6a934220c1c54/2cc.png

You can do this all by caring. Reach out and ask for reviews. Engage with them on social media. Offer them an insider-only discount. Give them something for free on their birthday. Give them advice for free. There are literally hundreds of customer retention tactics out there—find the ones that best suit your products and business. One simple—and cost-effective—way to care is with personalization.


Scentsy is a party plan MLM company offering a variety of home and personal fragrance products. These include a popular line of scented wickless candles and decorative ceramic warmers. Independent consultants sell products through home parties, fairs and shows as well as online. For just $49, you can get a starter kit with everything you need to launch your new business. After that, you can work at whatever level you want. For example, you can either just earn extra income or you can work enough to replace your income from your 9-to-5 job.
Walter J. Carl stated in a 2004 Western Journal of Communication article that "MLM organizations have been described by some as cults (Butterfield, 1985),[51] pyramid schemes (Fitzpatrick & Reynolds, 1997),[52] or organizations rife with misleading, deceptive, and unethical behavior (Carter, 1999),[53] such as the questionable use of evangelical discourse to promote the business (Höpfl & Maddrell, 1996),[54] and the exploitation of personal relationships for financial gain (Fitzpatrick & Reynolds, 1997)".[52][55] In China, volunteers working to rescue people from the schemes have been physically attacked.[56]
Social media advertising is the most effective way to create a sales funnel. Various social media platforms can help you market and spread brand awareness to your potential target customers. The advertisements you release should be very appealing to your target audience so they are compelled to click on your advertisements that are linked and redirected to an email opt-in page.
Each company will have a different startup cost, which is a fee that new distributors must pay to begin distributing. Companies with high startup costs are more likely to be recruitment-centric MLMs. MLMs that focus on recruitment are generally called pyramid schemes, or schemes designed only to tie down new recruits instead of selling quality products to interested customers.
It's completely totally an informational page, and then it clicks you to the next page in the funnel. This is not meant to be the end of the funnel. This would just be, this second page, I guess it could be any page type you want it to be, but the link at the bottom, what you're gonna want to do on the second page, regardless of what page type it is, is you're going to want to make this a URL, a link to a URL.
Taylor researched the investment required to launch an effective business-building campaign for a recruitment-focused MLM (a company that places compensation and incentives for recruiting a "downline," as well as selling a product). He estimates a minimum of $25,000 in total expenses that include incentives, products, phone, internet, giveaways, computer supplies, advertising, and travel etc. To come up with this figure, he joined a recruitment-focused company and worked full-time with the business for a year. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/powtoon-alternative-webinar-replay-landinpage.png

An Internet marketing funnel is a marketing strategy whereby you are constantly funneling new leads into your business, in the hopes of developing a sale and relationship with the user. A marketing funnel is often seen as an upside down pyramid. At the top, you lead potential clients to your website, in the middle you offer them valuable services if they sign up to your list, and at the end you convert them into customers. There are a number of processes that have to be working in order to ensure you capture leads, communicate properly to them and value your repeat customers. This article will tell you how to create an Internet marketing funnel.
Sales agents in MLM companies frequently work for commissions on sales. In addition, MLM agents typically get commissions on the sales of their “downstream.” Sales agents are able to recruit new sales agents into their “downstream,” and those sales agents can recruit new agents as well. An MLM sales agent usually makes money from each sale in their “downstream,” creating a form of passive income. https://i.ytimg.com/vi/T9PsAc9mMYg/maxresdefault.jpg

Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.   https://blog.meshagency.com/wp-content/uploads/2018/10/ClickFunnels-Alternative_Mesh-Blog-Post_SamCart.jpg
Inside your Click Funnels dashboard you're going to find a couple things at the top. You're going to find a tab called funnels where you can browse your existing funnels. You can look at your contacts, look at your sales, and also check out the funnel marketplace, which allows you to buy preexisting funnels that other people like myself have built and possibly tested, not necessary, but possibly tested in their own campaigns.

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.

I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike https://i.ytimg.com/vi/s4m5P5NR-4A/hqdefault.jpg

Breaking into the world of travel bloggers, hotel hoppers, and digital nomads with #wanderlust was one of the best ideas MLM ever had. Everyone out there wants to work remotely nowadays, and a huge portion of those people want to do it so that they can travel. So, a remote income opportunity with a travel MLM just makes sense. WorldVentures is hitting this niche hard, having been named one of the Inc. 5000’s fastest growing companies twice in a row.
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