You see, there are lots of other people who need to sell the same products as you to make money too. And quite possibly living in the same area, with the same pool of potential customers as you. So if you have the misfortune to sign up to an MLM that’s already popular in your area or social circle, you’ll probably find it hard to recruit customers.
When it comes to marketing and sales models, the internet changed everything. The advent of the internet has led to major shifts in marketing strategy—not entirely upending, but greatly modifying and expanding the original AIDA model. This has given rise to the digital marketing funnel, a method that focuses on brand engagement, education and embracing the non-linear way in which internet-based customers experienced the act of shopping.
Once the pages are defined, it’s time to create a seamless user experience across all of them, to ensure a smoother marketing and sale process. So, users who saw the original home page would continue to see original versions of the pages across their time on the site and users who saw the variation would continue to see variation versions, or micro funnels. https://i1.wp.com/www.accuratereviews.com/wordpress/wp-content/uploads/2016/07/ClickFunnels_page_editing.jpg
Many companies suggest making a list of 100 people you know, and while that's not wrong, you should consider that most successful MLMers have very few people from their original list of 100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the MLMer's success. Success in MLM comes from treating it like any other business in which you focus on the people who want what you have to offer. That means deciding who the target market is for your products/services, as well as the business opportunity.
At some point, a visitor becomes a potential customer when they consider whether the service or product offered is a match for their needs. This may happen during their first visit to your website or months later. We often get lost in conversions and forget about the number of returning visitors. Our content and its messaging should speak to consumers who may be on-the-fence or just doing research at the time and return later for their purchase. A single serving message that attempts to get the visitor to convert now is usually the case for the majority of websites content. We lose sight that not everyone will convert on the first visit. However, at this point in the online marketing funnel, we want to make our unique value proposition clear and provide information that the user needs to make the purchasing decision.

Conversions have to happen everywhere. No matter what you’re selling. Whether you need to display a portfolio that will help you convert prospects into buyers. Or, whether you’re building out your own sales funnel and creating the entire process yourself with all the email sequences, up-sells, one-time offers and so on. No matter what, you need  to learn how to convert.

The binary compensation plan has recently gained popularity because of its simplicity and the growth opportunities involved. Unfortunately, the plan has been so misused that it has been hit with many state and federal regulations. Government actions against such companies have been very public, resulting in bad press for the companies and a bad reputation for MLMs using the binary compensation plan.

You can also convert those ebooks into audiobooks using ACX, which will publish to Audible, also owned by Amazon. You can hire a producer or do it yourself. If you don’t have the funds for a producer, you can always share the revenue by doing a royalty split. You’ll need to give up some of your income, but if you don’t have the funds, it’s an easy way to get the audiobook produced for free. http://smartbusinesstrends.com/wp-content/uploads/2018/03/ClickFunnels-SamCart-ShareFunnel.png
In March I joined an MLM company and I’m lost… my first reaction to network marketing was I’m not a sales person, to which I was told it’s not about sales but about building relationships. The other thing that makes me crazy is I see a lot of folks who appear so fake with their bubbly “everything is coming up roses and bubble gum” that I cringe. I’m honest to a fault and happy but not giddy. I feel like I have writers block in that I’m not sure what direction to take to get my business going, the struggle is real right now… Any thoughts or suggestions I can take away.
Inside your Click Funnels dashboard you're going to find a couple things at the top. You're going to find a tab called funnels where you can browse your existing funnels. You can look at your contacts, look at your sales, and also check out the funnel marketplace, which allows you to buy preexisting funnels that other people like myself have built and possibly tested, not necessary, but possibly tested in their own campaigns.
It was Todd Brown who made many of these types of funnels for those big time gurus and after studying his free stuff I see Johns as a simplified version of it. BUT still I cannot seem to get it out of my head that it is just too much to hit a person up with. It kinda makes you look like the greedy Gordon Gecko of the internet. How could someone TRUST a marketer that hits them this hard at their initial introduction?
4) I'll show you exactly step-by-step how to create your first profitable funnels and even show you how to drive high converting traffic to your pages. Literally, in this course, I start with a brand new account and go through every step with you: which funnels work best, how to create your funnel, automate the emails, the credit card payments and everything you need to build highly successful sales funnels. At the end of the course, you'll have a highly converting funnel for your business that can accept payments and new traffic = new customers = new sales. Would you like me to show you from scratch how to build that? I've spent 1'000+ hours using Clickfunnels for myself and for my clients. At the beginning, I spent weeks learning it and in this course, I'll show you in under 2 hours.
For some reason, many people don't view their MLM business as a business, like they would if they opened a franchise or started a business from scratch. One of the most important things you can do to insure your success is to treat your MLM venture as the business it is. Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling:
Generating revenue is a multi-step process in which you have to progressively nurture people before they are ready to make a purchase. A shoe salesperson is nurturing you when they ask your size, show you lots of options, help you try a few pairs on, and let you know about a deal. It’s giving you the information and support you need to make a decision about buying.  
I don’t wish to simply make derogatory comments about your program so, I asked a bunch of questions. At first blush the program doesn’t make much sense to me. Hence, I attempted to clarify some points. ‘Til you do respond I don’t see any reason to look at it again. Given the data presented in the video, that was enough in order for me to decide not to participate. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-order-forms.png
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-oto-upsell-page.png
(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).

Want to avoid doing everything else and simply charge people to build out their own funnels? If you’re a great funnel builder but you’ve been relatively unsuccessful in launching your own offers, you could become a ClickFunnels Certified Partner and charge others to build out great funnels. This takes really knowing and understanding the software front and back, including all its automations and integrations.
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
The main sales pitch of MLM companies to their participants and prospective participants is not the MLM company's products or services. The products/services are largely peripheral to the MLM model. Rather, the true sales pitch and emphasis is on a confidence given to participants of potential financial independence through participation in the MLM, luring with phrases like "the lifestyle you deserve" or "independent distributor."[16] Erik German's memoir My Father's Dream documents the real life failures of German's father as he is lured into "get-rich-quick" schemes such as Amway.[17] The memoir illustrates the multi-level marketing sales principle known as "selling the dream".[18]
Thanks for the list. As with anything it’s a matter of opinion and you have to put in the work to see results. If you’re just doing parties in your hometown, that’s probably not going to work. With all the tools you have in the Internet you can really promote whatever it is you’re selling. If you want to be successful with a good company, you have to look at it as a business and roll up your sleeves.
Glad you like the content... I have unique views on what mentorship is and kinda ranted about it in this video: https://www.youtube.com/watch?v=u0UbzgR-s4M In short, I see every video and blog post that I put out as mentoring, so tune in all you want, join the live streams and most important, take action building your business!!!! But if you are asking if I do one on one coaching or consulting, I don't.
Sisel International: This health and wellness company wasn't on my radar initially, but after looking more closely at it I'd have to see they're right up there ahead of LifeShotz.  Great comp plan, solid international growth, and a recent introduction into the US market makes it a relatively unknown but strong competitor for anyone looking to grow an MLM business.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
"Network marketing" and "multi-level marketing" (MLM) have been described by author Dominique Xardel as being synonymous, with it being a type of direct selling.[6] Some sources emphasize that multi-level marketing is merely one form of direct selling, rather than being direct selling.[23][24] Other terms that are sometimes used to describe multi-level marketing include "word-of-mouth marketing", "interactive distribution", and "relationship marketing". Critics have argued that the use of these and other different terms and "buzzwords" is an effort to distinguish multi-level marketing from illegal Ponzi schemes, chain letters, and consumer fraud scams.[25]
Most MLM opportunities tell you that you can work from home. However, you’ll soon learn you need to go out prospecting to get people to join your business. You may need to attend networking events, or even bring products to people’s home for a demonstration. You may have to do it on their own time, so there go your evenings and weekends. You may be working from your home, but you’re not working at your home.
Example: There are many Teachable instructors who do this on a regular basis to get more traffic to their sites. Especially those who maintain an offline side to their business. You can check out this super interesting discussion in our private instructor Facebook group, The Teachable Tribe, to learn more about how they are putting this into practice (if you are not a part of the group yet, you can just request to join to view the discussion.)    

The big difference in today’s sales funnels is that you don’t make the sales pitch straight away. In fact, the sales pitch is getting further and further from the front end of the sales funnel. Sales funnels are designed to build trust between potential customers and the businesses they choose to frequent before you start asking for money from them.
What is generic to you might be helpful to someone else. Of course all articles help with SEO. You can’t be that ignorant to think that anyone would ignore that. However, there is great content on here. For someone starting out this may be just what they need. Maybe you are far too advanced for anyone. How much money are you making? Maybe as Stephen said you should consider the other articles. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_16-11-36.png

Once an MQL has been identified, it can be passed on to the sales team for future follow-up. Salespeople can then further qualify the lead by measuring two things: interest and fit. Interest, as you might expect, refers to how invested the prospect is in moving forward with your company’s type of solution. Fit refers to how closely the lead matches your company’s definition of an ideal buyer.


It just takes research to find successful funnels to model. According to Russell, a funnel is the greatest salesman because it never takes a lunch break and works around the clock. It’s a nice sounding idea that works well for Russell, but the ability to pick up the phone and close a customer is not something that I’m going to completely replace with a funnel.
Sales funnels do just what the name says: they track your sales process all the way from the initial stage, customer interest, all the way down the funnel to the end point, sales. Sales funnels can have a variety of steps, but there are some key ones that every funnel has: Interest, Attract, and Sale (you may find them called different things in different places). These can be broken down into stages:
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody is the creator of the nation’s most popular fitness and weight-loss solutions. Their products include P90X, INSANITY, Brazil Butt Lift, Slim in 6, Turbo Jam and Hip Hop Abs. Additionally, Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines and nutritional supplements. Plus, they offer the 21-day cleanse known as the Ultimate Reset. Moreover, the company has a great reputation for their unparalleled customer service and peer-support system.

It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.


Private communities: This is a great way to establish a closer and continuous channel of communication between yourself/your company and your leads, as well as allowing them to interact with each other. You can create private communities to start conversations, gather feedback, or share updates and news. By starting a community, you are committing to being active and monitoring it regularly for the medium/long term, which can be very time consuming in future—so keep that in mind if you decide to go with this tactic.  
SEO: Search engine optimization (SEO) is the process of improving your content’s visibility in search engines. Or, in simpler terms, SEO is about getting traffic to your site from sites like Google, Yahoo, Bing, and other search engines (this type of traffic is known as organic traffic.) For that to happen you have to try to rank your content in the top positions of the search results for specific terms or phrases (known as keywords.) Something you should keep in mind about SEO is that it’s not a fast process. Pursuing SEO early can have a huge pay off down the line—when you start getting free and consistent traffic from search engines—but if you are just getting started and need traffic right away, I recommend that you look into immediate sources of traffic while you work on SEO.   https://royaltyfunnels.com/wp-content/uploads/2017/10/PLS-logo.png
I will give you an example of how important trust is in regards to making a sale with an internet business. How many of those annoying spam emails that have a headline like “Prada handbag sale – from $100”. I assume that, like me, you just delete them. I bet you don’t even open them. Why not, a Prada bag for $100 is incredible value! It’s for one reason only… it’s because you don’t trust them!

You can hit on those pain points, and you can say, “Look, I don't know if this is you, but if you're open to looking at a profession where you can take your real estate skills and produce an income without a cap on your ceiling then leave your name and information, download this e-book or we'll give you this free audio series or this free video series or this free e-book on how to do exactly that and take your real estate skills, plug them in over here and make as much money as you want.” That would be a great offer for real estate agents who don't know anything about network marketing. You capture their info.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike https://i.ytimg.com/vi/s4m5P5NR-4A/hqdefault.jpg
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.

First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed.
Hi Jeimy. Fuxion is an excellent company. Fuxion is a Peruvian company that is spread in 12 countries, including the US. Randy Gage has decided to join Fuxion as a networker 2 weeks ago! Robert Kiyosaki and John Maxwell are current Fuxion’s advisors. Fuxion’s nutraceutical products are made of fruits and vegetables from the Amazon region, Andean region, Central America and Asia. The company is in its best moment. So I recommend you to join us!

If the company is solvent, meaning it has the capital required to grow, maintain a solid infrastructure, attract talented management, keep pace with technology, and pay your commissions, then you may proceed. Publicly traded companies are required to disclose their financial condition in great detail every 90 days to the U.S. Securities and Exchange Commission (SEC) and other governmental agencies. Unfortunately, private company financials are not available to the public, so you may have to take a risk in working for one.
MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5. https://i.ytimg.com/vi/xgP0Ksaj9Ws/hqdefault.jpg

MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20] https://i.ytimg.com/vi/pqT8yFqx858/maxresdefault.jpg
You can always write ebooks if you want to make some side income. Simply publish them on Kindle Direct Publishing, Amazon’s publishing platform, optimize the description and listing, and away you go. You’ll tap into one of the biggest markets for selling ebooks in the world. Of course, that does limit the amount of income you can earn. Amazon will take a big chunk of that revenue, depending on what price-point you publish your ebook at.
Apparently, he did everything he was asked, from buying monthly training products to attending conferences, which can get expensive. Today, those costs are greatly reduced. The Internet, online training, flat-rate long distance and/or cell phone service, and free and affordable online marketing have made building any business, including MLM, much more affordable. 
Track your clicks and metrics along the way! That’s the basics of a sales funnel, but of course, as most of you already know this is simplifying it quite a bit. There are a lot of variables within each of these steps that can either make you or break you. That’s why Russel Brunson has made it his life’s work to figure out — he really loves this stuff and shares his hard-fought trials and errors with all of us too.
PPC ads are always a great addition to an online business, but a PPC ad with a landing page and webinar is better. Let's take that another step after the webinar and ad cross-selling to a purchase, then an additional upsell after the initial purchase. Then repeat the process over and over again, until the customer reaches the very top of the "staircase" you have created. Now, a customer that wanted to buy the shipping for a free book, just made a purchase for your $25,000 a year coaching program.
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future. https://i.ytimg.com/vi/KhZ2zSFp4ns/hqdefault.jpg
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
Inside your Click Funnels dashboard you're going to find a couple things at the top. You're going to find a tab called funnels where you can browse your existing funnels. You can look at your contacts, look at your sales, and also check out the funnel marketplace, which allows you to buy preexisting funnels that other people like myself have built and possibly tested, not necessary, but possibly tested in their own campaigns.
….and so much more. These ‘carrots’ are endless. Tap into what you are already great at doing or talking about, jazz it up a little and give it away. Remember, people appreciate value. These types of lead generation and creating funnels positions you as the expert. As you can see the sky is literally the limit with a funnel. I am often creating funnels and testing multiple ones for my network marketing business. I can also make these funnels available to my team members. This will help them, better empower them to make more sales, gain more distributors and grow our team – together.
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