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Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions? https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels-tracker-1024x442.png

The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well. http://smartbusinesstrends.com/wp-content/uploads/2018/04/DotComSecrets-BookCover.png
People who wonder why network marketing doesn’t work have likely also never joined the best MLM for them at the time or had great upline support and a team around them to get through the often frustrating first few months. Opportunities abound – even publicly traded multi-level marketing companies, who you would think are these huge businesses that give you no attention, have small teams and wonderful leaders to join. It’s just a matter of finding the top teams in the company you’re looking at.
No matter what kind of purchase we’re making or how much we intend to spend, all of us follow a relatively similar path when it comes to deciding what to buy. This buying process was first introduced by John Dewey in 1910, but even now — more than 100 years later — it’s still the foundation of understanding buyer behavior and marketing funnel creation.
For more than 125 years, Avon has been a beauty leader, creating products that customers love. Avon is one of the world’s largest direct sellers. This is because the company has more than $11 billion in annual revenue and more than 6 million representatives in more than 100 countries. Avon products include beauty, fashion and home products. They feature brand names such as Avon Color, ANEW, Skin-So-Soft, Advance Techniques and Avon Naturals.
But still, it’s easier and less costly when compared to gaining new customers. In fact, it’s 7X more expensive to retain your existing customers than replacing ones that opt out of your digital marketing funnel.Once again, it all comes down to what you are giving to your customers to make them stay. How much value you deliver directly affects your retention rate. Remember, the more customers you retain, the more repeat sales you make. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2018/01/blog_post__leadpages_vs_clickfunnels_copy-810x405.jpg
With a genuine plethora of diverse information at your fingertips, there is no reason why you cannot overcome the obstacles that are in front of you. When you have the answers right in front of you with simple application, then you have a chance to make the life you’re dreaming become a reality. I challenge you to find a single company that will offer you what ClickFunnels is giving you a chance at consuming and producing. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-WordPress-Integration.png
First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed.
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-oto-upsell-page.png
PR/Press: This tactic consists of getting media coverage for your content, brand, or business. Media outlets and publications have built large audiences over a long time—that’s what their entire business model is about—so if you can tap into that, it can mean a significant boost of traffic to your site. PR is all about having an interesting angle that is newsworthy and presenting it in the right way to journalists and reporters.  

This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  

How to get started: Look through your most popular blog post, video, podcast episode and turn that content into a lead magnet. If you have several related pieces of content that perform really well, you can consider combining them into an ebook. If you don’t have content yet, think of a simple resource that your audience would value enough to give you their email address: worksheets, cheatsheets, and checklists are all easy to create and perform really well as lead magnets. Then, you can use a free tool like Canva to turn that content into a lead magnet. You can also grab the lead magnets templates included we created for you. 

Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric.   http://gedlynk.com/wp-content/uploads/2016/06/lead.png

Nate is the CEO and Founder of NateLeung.com, a website dedicated to helping regular hard-working people to build wildly successful businesses they can be proud of and pass a legacy to their families. He is also the author of The Rise of the Digital Nomad: How to escape the 9 to 5 and earn a profitable income online. Step by step, Nate will show you how to build a business from scratch with the right strategies and systems in place so you can earn the income you know you deserve and have the kind of life you have always dreamed about.
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]

If your new customers are greeted by a thoughtful onboarding process, personal attention, and all the resources they need to use your product successfully, they’re more likely to confirm to themselves that they made the right choice. And when they’re confident, they’re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they’re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.
Thanks for this post. Very helpful. I do like direct sales; one reason for this is that it helps keep alive that age-old tradition of people interacting face-to-face (rather than mainly through texting and social media). For that reason, I think MLMs should target the lonely Millennials. Anyway, I was a member/distributor of Advocare for over 10 years and still miss the products and the activities in the company, now that I am temporarily out. I still plan to sign up again when I can afford it (long story–I’ll spare you). I am now involved in Melaleuca, and I must say in their defense that Melaleuca’s products are actually not overpriced. Because Preferred Customers are not only not expected, but also NOT ALLOWED to turn around and sell the products at the retail price, everyone pays the same low prices. (Granted, one can indeed go to the website and buy directly from the company if they do not want to become a Preferred Customer. Why would someone do that when the annual membership is only $19? Only if they do not want to commit to the minimum monthly requirement for Preferred Customers.) Public, keep this in mind! Don’t be fooled by the rebels who are selling old Melaleuca products on Amazon for way above the retail price!! You’re much better off buying fresh products directly from the factory, even if you pay retail price. Just sayin. My big question: What about Tupperware? I have been a Tupperware consultant for about 6 months, and I have found it to be extremely difficult to keep business going. The directors training me have said that Tupperware is the second most widely recognized brand name in the world, second only to Coca-Cola. If that is the case, why is it so hard to find people willing to host Tupperware parties? Why does it seem so hard to sell? Also, is it just me…Or, does Tupperware’s compensation plan stink?
Hey Middle man took my line. As I was reading this I was thinking you hit the nail on the head. My brother got involved with one and so did my uncle Amway. I know my brother made no money. I have to check with my uncle but I am certain he didn’t. The only reason these companies get away with it, and it’s not illegal is because they have a product/. They don’t sell their products, they sell the pyramid part of it. And the meeting they go do are motivational meetings with their bible Rich Dad Poor Dad. I call them their “Rah Rah” meetings https://bloggingwithfunnels.com/wp-content/uploads/2018/04/ClickFunnels-vs-Kartra-The-Ultimate-Review.jpg

You’d probably think I’d lost my marbles, and I don’t blame you. Back in the 1980s and 1990s, it was a common marketing strategy to send out mass advertisements via fax machine, similar to today’s mass-email marketing campaigns. They worked. They were a viable marketing strategy because everyone had a fax machine, and used it on a daily basis. Now? Millennials are stumped when it comes time to operate one and the majority of Gen-Z doesn’t even know what a fax machine is.

A salesperson can build his commission rate by advancing in rank/steps and by recruiting new distributors. Consider the commission rate of 10 percent if you were on the third step. If you recruit three distributors who meet their goals and earn the commission of 6 percent, then you earn something called differential commission, which is the difference between your commission and the commission of your recruits (an extra 4 percent). This way, your commission is tied to the group’s commission as well, ensuring a group effort when recruiting and selling.


This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
PR/Press: This tactic consists of getting media coverage for your content, brand, or business. Media outlets and publications have built large audiences over a long time—that’s what their entire business model is about—so if you can tap into that, it can mean a significant boost of traffic to your site. PR is all about having an interesting angle that is newsworthy and presenting it in the right way to journalists and reporters.  
For businesses, it’s been recommended to build a sales funnel to help you make money from all the marketing you do. Many people, especially those who do internet marketing, don’t do this, or they don’t do it correctly. Have you had trouble with sales funnels not making you money and getting frustrated by it? Or have you thought a sales funnel is too complicated to try or as something that won’t actually work?  If any of these apply to you, it’s time to take another look at sales funnels, because they actually can make you money. Here’s how you can build one.
Webinars are powerful because you have an active and engaged audience with you live. Sure, you could automate your webinars. But, when they’re live, that’s when they’re truly powerful. Russell Brunson always says that if you do a webinar every week for a year, you’ll be a millionaire by the end of it. Now, that doesn’t guarantee you anything. You might make no money at all. But does show how powerful this forum is for selling.
But, ClickFunnels gives you access to building the most powerful weapon in the marketer’s arsenal and that is the sales funnel. A sales funnel gives you the opportunity to not only sell a single product, but to sell additional products that align with the offer or offer upgrades that will increase the average cart value and the overall value that you’re offering your customers. By utilizing a sales funnel, you have the opportunity to make more than any static sales page or website. It will dramatically change how you operate with your business going forward if you manage it correctly and know what you’re doing. By studying material that Russell Brunson offers, you’ll have a chance to really hone and develop your skills. https://www.onlinedimes.com/wp-content/uploads/2017/10/landing-page-design.png
You shouldn't try to be a pioneer blazing new trails. That’s how you get arrows in your back. Instead, it’s smart to find a funnel in your industry that is already working and model it. Emulate what other successful people are doing because they have arrows in their back and have learned from them. There’s no need to blaze a new trail when a path is already clear.
Before launching Omnilife and becoming a billionaire, Jorge Vergara sold street tacos in Mexico, smuggled Herbalife supplements into Mexico, and sweet talked the Mexican government into changing their regulations in the nutritional products sector. This guy could make a movie about his life and it would probably win an Academy Award (he’s actually a major film producer on the side, casual).

Glad you like the content... I have unique views on what mentorship is and kinda ranted about it in this video: https://www.youtube.com/watch?v=u0UbzgR-s4M In short, I see every video and blog post that I put out as mentoring, so tune in all you want, join the live streams and most important, take action building your business!!!! But if you are asking if I do one on one coaching or consulting, I don't.
At this stage, we’re looking at how your solution benefits people from multiple angles. Every potential customer is at a different point in the sales funnel and having a multi-pronged attraction phase will help you to generate more targeted, high quality “hot” leads than just casting out your digital net and hoping for a bite from any traffic source. https://stephenesketzis.com/wp-content/uploads/2014/09/webinar-pages.png
Absolutely! That is the whole point of getting their email first... So you can follow up. Often times vendors will have multiple sales pages and even 'free' items (their own opt in) you can promote over time. Also other products, too... Just remember to give value and educate your leads between linking to offers! On average, 3 'giving' emails between every 'pitch' eamil
Reviews are the second golden ticket for middle of the funnel digital marketing—92 percent of online consumers read them, and 88 percent of them trust online reviews as much as personal recommendations. Here’s one probable explanation why: consumers don’t trust advertising and marketing anymore, if they ever really did. Now, it’s no longer shut-your-eyes-and-hope-for-a-good-refund-policy—people can effectively shop based on others’ experiences (which is one reason customer service is so important).
Revenue per customer or customer lifetime value: Typically, you won’t get the same amount of revenue for every customer that you acquire. Some of them might purchase at a discount, some others might purchase several products. If you offer a subscription plan, not all of your customers will stay subscribed for the same amount of time. A simple way to calculate this is to add up all your revenue for a specific period of time, and divide it by the number of paying customers you acquired during that period. The point here is that you should understand how much money, on average, you are making for every customer that you acquire. This will help you work backwards from a revenue goal and determine how many customers you need to hit your goals. I recommend that you only run this analysis periodically instead of keeping track of it every day because you will probably see a lot of variability. Teachable also collects all the data you need to calculate this value—just download a spreadsheet of all of your transactions from the Transactions tab. 
Most MLM opportunities tell you that you can work from home. However, you’ll soon learn you need to go out prospecting to get people to join your business. You may need to attend networking events, or even bring products to people’s home for a demonstration. You may have to do it on their own time, so there go your evenings and weekends. You may be working from your home, but you’re not working at your home. https://royaltyfunnels.com/wp-content/uploads/2017/10/osp_logo_full.png

But, ClickFunnels gives you access to building the most powerful weapon in the marketer’s arsenal and that is the sales funnel. A sales funnel gives you the opportunity to not only sell a single product, but to sell additional products that align with the offer or offer upgrades that will increase the average cart value and the overall value that you’re offering your customers. By utilizing a sales funnel, you have the opportunity to make more than any static sales page or website. It will dramatically change how you operate with your business going forward if you manage it correctly and know what you’re doing. By studying material that Russell Brunson offers, you’ll have a chance to really hone and develop your skills. https://www.onlinedimes.com/wp-content/uploads/2017/10/landing-page-design.png
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting? https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/funnel-example-clickfunnels.jpg
Boosting brand awareness should be the top most priority for any business that wants to grow further. Fortunately, improving your brand image in the eyes of your customers has become easier in today’s digital age. Because a good majority of your target audience is online. So it only makes sense to leverage targeted content marketing techniques to optimize and enhance your brand’s presence on the web.
The legal distinction between MLMs and traditional pyramid schemes has been characterized by many authorities as a legal fiction. Jurisdictions that retain a legal distinction between MLM pyramid businesses versus illegal pyramid schemes retain said distinction on two key distinguishing features: 1) that MLMs always encompass the sale of actual products/services, while traditional illegal pyramid schemes ordinarily do not (though sometimes they do), and 2) that climbing an MLM pyramid is overwhelmingly statistically improbable (especially to its highest participant levels) but not theoretically impossible, whereas climbing a traditional illegal pyramid scheme is both statistically and theoretically impossible.[citation needed]

They were hot. These guys caught some shade for over-inflating their health products, but what health MLM doesn’t inflate their prices “a tiny bit” so they can dish out those juicy commissions? Well, their fiber product was 900% more than “leading alternatives” and their Trioten protein blend was 600% more expensive than Herbalife and Shaklee proteins. Ouch.

When it boils down to it, there are three primary ways you can make money using ClickFunnels. How you start out and where you begin is entirely up to you. It largely depends on your level of knowledge and skill in the online marketing industry, but also about just how deep your pockets are to crank out some ad spend. Keep in mind that whatever you launch will take some tweaking to get it right. It won’t happen overnight, so expect to spend some money.


When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase.
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
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Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x
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