Now that you’ve gotten your advertising, lead generation and sales up and running, you have to understand that your work does not stop there. There is also such as thing as lead nurturing. Develop a relationship with your customers through lead nurturing by communicating with them regularly. It can be through email broadcasts, SMS updates or through phone calls.
As people progress through your funnel, their intent to buy steadily increases. You always lose people with each new commitment you ask for (we refer to these actions “conversions”), but the more people you can get to convert at each step in your funnel, the more sales you will ultimately produce. In marketing, we call this process “widening the funnel.”
A company that cares more about recruitment than it does about selling products will not invest much in training resources for its distributors. Pyramid schemes are designated as such by their focus on leveraging your network to buy their products through recruitment, under the guise of “startup costs” and “startup packages.” Extensive training programs that focus on teaching you how to sell products instead of how to recruit more will be an important clue in your research.
Considering their products are botanically based with an ingredient policy that prohibits many of the chemicals and fillers Mary Kay and Avon still use in their own products, I’d say they’ve established a business for men and woman who are truly serious about the health of their skin, not just the evenness of their complexion. A little research goes a long way.
I will give you an example of how important trust is in regards to making a sale with an internet business. How many of those annoying spam emails that have a headline like “Prada handbag sale – from $100”. I assume that, like me, you just delete them. I bet you don’t even open them. Why not, a Prada bag for $100 is incredible value! It’s for one reason only… it’s because you don’t trust them!
You need a way to communicate with the audience you are building. This can be with social media such as youtube, twitter, facebook etc... But the most effective way BY FAR is Email. I know email isn’t sexy, but it’s the most stable and profitable form of communication and you are in complete CONTROL of it and nothing is as personal as an email, right? https://changecreator.com/wp-content/uploads/2018/07/null-10.png
Too many people get caught up in the hype of potential big income from MLM, that they don't pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.

Apparently, he did everything he was asked, from buying monthly training products to attending conferences, which can get expensive. Today, those costs are greatly reduced. The Internet, online training, flat-rate long distance and/or cell phone service, and free and affordable online marketing have made building any business, including MLM, much more affordable. 


Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future. https://i.ytimg.com/vi/KhZ2zSFp4ns/hqdefault.jpg

When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-10-1024x419.png


You can hit on those pain points, and you can say, “Look, I don't know if this is you, but if you're open to looking at a profession where you can take your real estate skills and produce an income without a cap on your ceiling then leave your name and information, download this e-book or we'll give you this free audio series or this free video series or this free e-book on how to do exactly that and take your real estate skills, plug them in over here and make as much money as you want.” That would be a great offer for real estate agents who don't know anything about network marketing. You capture their info.

Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.

The exposure and awareness stage of the online marketing funnel is where the message you want to deliver to your consumer begins. It sets the tone of the visit to your website for your audience.  The goal of this messaging is to entice the potential customer to find out more. Often, a strong call-to-action can be successful in this channel; however, it is important that we do not lose human aspect in messaging. The conversation should start as realistic and natural as possible and continue to be throughout the entire marketing process. https://2commaclub.com/hosted/images/3a/04ff70cdf011e684a6a934220c1c54/2cc.png
Continuity programs: Membership sites (or continuity programs) offer a great way to earn some passive income. And, adding a continuity program to any funnel is easy with ClickFunnels. As I always say, if you’re serious about making real money and getting rich, you need to make money while you sleep. In order to do that, you need some form of passive income. https://www.onlinedimes.com/wp-content/uploads/2017/10/rsz_screenshot_at_oct_06_20-12-58-1.png
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://i.ytimg.com/vi/HLEMGjhLyvA/maxresdefault.jpg
I know a few people who have done really well with MLM, but like you mentioned, 99% of people fail. A lot of people don’t like them because of the pyramid structure, but in my opinion that’s not such a big deal. Most sales-oriented companies have a pyramid-like corporate structure with a few different levels of sales managers that all get commissions or bonuses based on their team’s performance. If it’s a typical employer – employee relationship the pyramid structure is usually ignored and no one has a problem with it. What I don’t like about MLM (as has already been mentioned) are the exaggerated promises, the huge failure rate, overpriced products, and forcing people into buying products to be a part of it.
Launches: If you already have an audience, then you should definitely consider going big to introduce your product to the public—that’s what launching is about. A launch can help you gain the initial traction your business needs to grow, but there is more to launching than just pushing your product live. Great launch strategies involve slowly warming up the communication with your audience and then sending them the right content that convinces them to purchase.  
I highly recommend that you build customers in your business first because once you build customers in your business, you can teach your new reps how to build customers in their business. That gets people into the black quicker, meaning profitability quicker. People who make more money than they spend in their network marketing business are over 95% likely to renew every year their membership in their company.
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!
Not everyone can be a salesperson, but anybody can plug into a system and tools that do the selling and sorting for you. This can be as simple as scripts or email campaigns or as full-blown as an entire marketing funnel. The important thing is that you're given a marketing system that is already proven to work and not required to trial-and-error on your own.
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well.
Social media: Social media platforms are great marketing channels for the top of the funnel. Social media users spend a lot of time in them and usually spend a good amount of that time consuming content shared by other people. When it comes to getting non-paid traffic from social media channels there are two main ways to do it: you can grow your own social media audience and share your content with your followers, or you can participate and contribute to already existing communities. https://www.nichepursuits.com/wp-content/uploads/2018/04/WordPress-ClickFunnels.png
It's completely totally an informational page, and then it clicks you to the next page in the funnel. This is not meant to be the end of the funnel. This would just be, this second page, I guess it could be any page type you want it to be, but the link at the bottom, what you're gonna want to do on the second page, regardless of what page type it is, is you're going to want to make this a URL, a link to a URL.
At this stage, we’re looking at how your solution benefits people from multiple angles. Every potential customer is at a different point in the sales funnel and having a multi-pronged attraction phase will help you to generate more targeted, high quality “hot” leads than just casting out your digital net and hoping for a bite from any traffic source. https://stephenesketzis.com/wp-content/uploads/2014/09/webinar-pages.png
Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.
Hey Middle man took my line. As I was reading this I was thinking you hit the nail on the head. My brother got involved with one and so did my uncle Amway. I know my brother made no money. I have to check with my uncle but I am certain he didn’t. The only reason these companies get away with it, and it’s not illegal is because they have a product/. They don’t sell their products, they sell the pyramid part of it. And the meeting they go do are motivational meetings with their bible Rich Dad Poor Dad. I call them their “Rah Rah” meetings https://bloggingwithfunnels.com/wp-content/uploads/2018/04/ClickFunnels-vs-Kartra-The-Ultimate-Review.jpg
But say you’re evaluating marketing automation programs to help improve the sales funnel you’re creating. Because these programs can require investments of $1,500 a month, you’re likely to undergo a much more careful and thorough evaluation process. You might request free trials of the different systems you’re considering, have online demonstrations with each company’s representatives or view training videos to get a feel for how each system will perform.
Entry sources – Monitoring the sources from which people are entering your funnel can be useful data to track, as it gives you ideas for expanding the reach of your marketing campaigns. If, for example, you see that a large number of your prospects are coming from a single guest blog post you did, seeking out similar guest author positions can be an easy way to increase your overall sales.
The main attraction of the binary plan is that distributors are only required two downline recruits. Why is this a good thing? Because once you recruit more than two distributors and these excess distributors are placed below your downline, you can start earning commissions; this is a much lower recruitment requirement than other compensation plans.
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of negativity comes from reported low MLM success rates. However, a multi-level marketing business isn't destined to fail any more than any other business. Regardless of the home business you start, success comes from doing the work to build it. 

I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting? https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/funnel-example-clickfunnels.jpg


Multi-level marketing, abbreviated as MLM, also called pyramid selling, network marketing and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce (also called participants, and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc) selling the company’s products/services, while the earnings of the participants is derived from a pyramid-shaped commission system.
Perfect reply That’s exactly what gives network marketing a bad name. Sheesh. If you find something you’re passionate about then go for it. But first ask, how many people can you personally find who have replaced their income at such n such a company? I’m grateful to say I have hundreds of dōTERRA advocates who have, and who go about it with integrity. Thanks for all the research, it was fun to read. I’d recommend looking at retention as well sometime.
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This comes back to the money-versus-time paradigm. If you have the money to run ads and traffic, great. If you don’t, you need other alternatives. In fact, this specific dilemma forced me to learn search engine optimization. And it was one of the best decisions I ever made. Not only is this great for running your own traffic, but you can also work with clients and charge untold amounts of money to optimize their sites for keywords.
Continuity programs: Membership sites (or continuity programs) offer a great way to earn some passive income. And, adding a continuity program to any funnel is easy with ClickFunnels. As I always say, if you’re serious about making real money and getting rich, you need to make money while you sleep. In order to do that, you need some form of passive income. https://www.onlinedimes.com/wp-content/uploads/2017/10/rsz_screenshot_at_oct_06_20-12-58-1.png
Now that you know the stages and strategies for the new digital marketing funnel, it’s time to put it all into action with a content distribution plan. To start, create an asset list in Microsoft Excel (I’ve included a downloadable template for you below). In your asset list, you should include all of your online marketing assets, including your landing pages (an easy way to do this is to run a crawl of your website with a tool like ScreamingFrog), ad creatives, blog posts, case studies, white papers—anything that’s come out of your marketing department. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/14-day-free-trial-for-fiitme-app-min.png
The big difference in today’s sales funnels is that you don’t make the sales pitch straight away. In fact, the sales pitch is getting further and further from the front end of the sales funnel. Sales funnels are designed to build trust between potential customers and the businesses they choose to frequent before you start asking for money from them.
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://blogv2new.clickfunnels.com/wp-content/uploads/2017/02/clickfunnels-sms-1024x485.png

Don’t just focus on the glowing reviews from distributors who are making $50,000 per month. You should also pay close attention to those people who never made any money and gave up after a few short months. Why did they give up? What are the common complaints from unsuccessful distributors? Answer these questions to gain insights into the MLM you’re considering. https://goto.clickfunnels.com/hosted/images/45/01e3e07e2d11e895349f2941e8d825/Clickfunnels_Features.png


What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.
But, ClickFunnels gives you access to building the most powerful weapon in the marketer’s arsenal and that is the sales funnel. A sales funnel gives you the opportunity to not only sell a single product, but to sell additional products that align with the offer or offer upgrades that will increase the average cart value and the overall value that you’re offering your customers. By utilizing a sales funnel, you have the opportunity to make more than any static sales page or website. It will dramatically change how you operate with your business going forward if you manage it correctly and know what you’re doing. By studying material that Russell Brunson offers, you’ll have a chance to really hone and develop your skills.
Don’t just focus on the glowing reviews from distributors who are making $50,000 per month. You should also pay close attention to those people who never made any money and gave up after a few short months. Why did they give up? What are the common complaints from unsuccessful distributors? Answer these questions to gain insights into the MLM you’re considering. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-vs-leadpages-review.png
If you want to learn about the wonderful (and massive) world of internet marketing from the pros, Digital Altitude is where it’s at. Their products might cost up to $10k+, but you’re getting access to a toolbox of pure gold. Then there’s their commission rate…up to 60%. Just take a second to think about what a 60% commission rate on a $10k+ product looks like. Not bad, huh?
2) Clickfunnels allows you to market, sell and deliver your products and services online fast than you can imagine. This new software called Clickfunnels helps you build sales funnels in matter of minutes. Literally, it's just drag and drop instead of coding. It contains everything you need to succeed online: Sales pages, memberships pages, email automation, payment integration and so on.

I just started selling for one of the top 15 and I went in knowing that this was just supplemental cash and nothing that would support my family. I spend 15 minutes (mostly from my phone) a day on my business and am happy with what I’ve done thus far. If it covers groceries and some extras like clothes or shoes, I’m good. If I start to become even more successful, great. It’s my competitive nature to want to out rank others, so I find it to be more of a personal challenge than thinking I’m going to get rich and stay rich. I appreciate the article and the no BS attitude.


Boosting brand awareness should be the top most priority for any business that wants to grow further. Fortunately, improving your brand image in the eyes of your customers has become easier in today’s digital age. Because a good majority of your target audience is online. So it only makes sense to leverage targeted content marketing techniques to optimize and enhance your brand’s presence on the web.

Hi Jeremy great article. Here’s my take for what it is worth,after working 50 years for the bank making not so much money,having to accommodate there time schedule ,negotiated vacations and seeing very few people advance to 6 figure incomes,I’m somewhat intrigued by the idea of using my retirement years looking at mlm as a part time endeavour . Obviously I put a lot of blood sweat and tears into my previous job,so I’m not expecting to make my millions in a couple years in mlm, but I like the (do it in your own time) idea. If I find a product I like and would use anyway why not? I also like the idea that the potential is there biased on your own efforts. Am I wrong What do you think?
If you can’t drive traffic, you can’t really earn money whatsoever. Period. End of sentence. So you have to figure out where that traffic is going to come from because it’s the lifeblood of your business. Your potential to generate an income is going to be directly tied to your ability to get prospects to visit your landing pages, offers and sales funnels. https://i.ytimg.com/vi/5VBazOUoHD0/maxresdefault.jpg
Once an MQL has been identified, it can be passed on to the sales team for future follow-up. Salespeople can then further qualify the lead by measuring two things: interest and fit. Interest, as you might expect, refers to how invested the prospect is in moving forward with your company’s type of solution. Fit refers to how closely the lead matches your company’s definition of an ideal buyer.
Nobody goes to page two, or on page three. If your website isn’t ranking on page one, you may as well be obsolete. What I recommend to target this audience is that you answer absolutely every question a potential customer might ask in the form of blogs, research papers, and features on your website. Make sure you optimize each piece of content for mobile SEO.
When I say that ClickFunnels is revolutionary, I don’t mean that lightly. There is no company in the world that is quite like ClickFunnels. If you are starting with nothing or a part time job, or just a job that you don’t like and want to get out of eventually; ClickFunnels is the first step down a road that offers you the potential of financial freedom unlike any other company in the world. The great thing is that you will have the opportunity to start out wherever you are in your business to start making money that can change your life. https://winningwp.com/wp-content/uploads/2017/11/Leadpages-404-Template.png

Sisel International: This health and wellness company wasn't on my radar initially, but after looking more closely at it I'd have to see they're right up there ahead of LifeShotz.  Great comp plan, solid international growth, and a recent introduction into the US market makes it a relatively unknown but strong competitor for anyone looking to grow an MLM business.
Revenue per customer or customer lifetime value: Typically, you won’t get the same amount of revenue for every customer that you acquire. Some of them might purchase at a discount, some others might purchase several products. If you offer a subscription plan, not all of your customers will stay subscribed for the same amount of time. A simple way to calculate this is to add up all your revenue for a specific period of time, and divide it by the number of paying customers you acquired during that period. The point here is that you should understand how much money, on average, you are making for every customer that you acquire. This will help you work backwards from a revenue goal and determine how many customers you need to hit your goals. I recommend that you only run this analysis periodically instead of keeping track of it every day because you will probably see a lot of variability. Teachable also collects all the data you need to calculate this value—just download a spreadsheet of all of your transactions from the Transactions tab.  https://www.growthmarketingpro.com/wp-content/uploads/2018/11/clickfunnels-example-funnel-750x450.png
At this point, Norman has a great marketing campaign outlined. But in order for it to be truly effective, he needs to take things one step further by determining how leads will be qualified throughout the process. Adding in this extra element will allow him to better utilize his salespeople by bringing them into the sales process only when qualified prospective customers are identified.

The ABM strategy begins with identifying and targeting best-fit accounts. Marketers then serve personalized messaging to all of the decision-makers at the accounts. The idea is based on the notion that individuals rarely make purchasing decisions on their own anymore. Instead, a team of often seven to 20 people are involved in the decision-making process. This means marketers have to reach all the decision makers within a particular company. To support this approach, marketers have identified five stages in the ABM model:
There ARE no shortcuts or missing pieces to financial freedom. There is only repeated habits over time. You can’t build momentum with “the next big thing”. I guarantee you that ANY system that comes out, will only be made easier over time. At no point in the last 100 years of capitalist economy have people stopped selling something because it was successful. If it works, you’ll still get access to it later.

There is nothing new about people failing; yes, they fail – at lots of things. We could spend months trying to discover why people fail in their marriages, school, jobs, etc. Do I have compassion and feel for them when they can’t make it work. Yes, of course! But I can’t jump into their bodies and make choices and live their life for them. It’s their choice – quit or find a way to keep going. MLM is a business and not everyone will succeed. Will I make money from my HARD EARNED customer base? Yes! Do I feel bad because I make a commission. No! EVERY business owner makes money off their employees – other wise they would not be in business. Do Brick and Morter Business Owners feel bad that they are making millions and they are paying their employees minimum wage??? Of Course Not. That is just the nature of business. So why are you feeling “bad” that you made money? Did you tell your recruits that they could do what you did to make money ? You see, there is a difference in selling a product to a customer and telling a person they can “get rich quick” and do nothing to get there. Those people will fail every time when they listen to such lies. hoilictictouch.com Get Oiled!


Once you have each asset labeled with a stage in the buyer’s journey, start adding platforms and strategies for which that asset would be good a good fit. For example, blogs and infographics work great on social media, while case studies should be left to email marketing and PPC ads. From there, you can create your actual content distribution calendar: https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-pricing.png

Time in stage – In an ideal world, your marketing content would be so compelling that people move from the top stage to the bottom in a single day. But since that’s rarely the case, it’s worthwhile to know if your prospects are getting hung up in one of your stages. If so, you’ll want to add more content to your site that answers the questions that are unique to this stage of the funnel.
The better and more able you are to master the following three things, the likelier you’ll be to succeed at generating the income of your dreams. However, before you even get there, you have to believe you can achieve your goals. If you don’t believe in yourself, no one else will. It’s your deep-rooted beliefs that will help you succeed at generating any amount of money. Nothing else. Without that belief, you’ll falter and you’ll fail.
Webinars: Webinars are really powerful marketing tools. Like mini courses, webinars allow you to showcase your knowledge on a topic to your audience, with the difference that this is done as a live event—which allows your leads to have direct contact with you. As you might expect, webinars are considerably more time consuming than other tactics, but you can expect higher engagement and conversion rates from those who attend your live session.   
A downline distributor is a recruited distributor from whom the sponsor (the one who recruited them) gains commissions. Every compensation plan involves recruiting other distributors to help sell the company’s product. Some compensation plans provide higher commissions for recruiting successful distributors (quality over quantity). Other plans only focus on simply hiring more distributors (quantity over quality). Overall, downline distributors help sponsors gain extra commissions. https://i.ytimg.com/vi/rSL_o7TQnvc/maxresdefault.jpg

Clearly, the idea was genius and never died—it just took on new forms over the years as the marketing universe changed. The early model has been modified over the past decades by marketing consultants and academics to cater to the changing marketplace. Several variations on the theme have been created to accommodate the emerging modes of marketing—especially, digital marketing.
I am an expert blogger, online entrepreneur & internet marketing coach who provides vital training and personalized help for those looking to build, brand, and grow their blog and online business the right way, the first time. I currently reside between the mountains & the sea in the Pacific Northwest with my beautiful wife and our five awesome kids.

You shouldn't have to explain network marketing to them. In an online sales funnel for network marketing, you should let the tools and the videos and the resources do all the heavy lifting for you. If they're not doing a good job, then your tools or your resources that are supposed to be doing the heavy lifting are broken. You need to own it and just create some yourself. Get with an upline, get with somebody who knows how to do a little bit of video marketing, create some of that stuff, and let that stuff do the heavy lifting for you.

The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development.

Thank you for this article! I’m with Doterra, like a lot of other people I didn’t start out selling. I just wanted to use the product. But, when you see such great results you can’t help but tell people. I love working for this company!! I have worked for Tupperware, Amway, Jafra, It Works, I never made money like I am with doTerra. Hands down its the best!! I’m working hard to build my business and it is paying off and I’m reaping the benefits for my health. God’s Design for our Natural health care is top notch! I give God all the glory and I couldn’t do this without him.
Launches: If you already have an audience, then you should definitely consider going big to introduce your product to the public—that’s what launching is about. A launch can help you gain the initial traction your business needs to grow, but there is more to launching than just pushing your product live. Great launch strategies involve slowly warming up the communication with your audience and then sending them the right content that convinces them to purchase.  
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