I know a few people who have done really well with MLM, but like you mentioned, 99% of people fail. A lot of people don’t like them because of the pyramid structure, but in my opinion that’s not such a big deal. Most sales-oriented companies have a pyramid-like corporate structure with a few different levels of sales managers that all get commissions or bonuses based on their team’s performance. If it’s a typical employer – employee relationship the pyramid structure is usually ignored and no one has a problem with it. What I don’t like about MLM (as has already been mentioned) are the exaggerated promises, the huge failure rate, overpriced products, and forcing people into buying products to be a part of it.

You need to build that trust, and nowhere is it more important than on the internet. In real life you at least see a person face to face before a sale. Human nature makes you feel more comfortable in these situations. On the internet, people by nature are more cautious. Before you can convince them to buy, you need to convince them you can be trusted. And that’s why building that trust needs to be a focal point of your sales funnel.


Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.

It's completely totally an informational page, and then it clicks you to the next page in the funnel. This is not meant to be the end of the funnel. This would just be, this second page, I guess it could be any page type you want it to be, but the link at the bottom, what you're gonna want to do on the second page, regardless of what page type it is, is you're going to want to make this a URL, a link to a URL.


The Federal Trade Commission warns "Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It's best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products."[21]
The 1st point that appears illogical is that if the funnels actually work, it doesn’t make sense that anyone who knows that wouldn’t use them. Seems like a no-brainier to me that one would utilize that skill or advantage. It would also seem to follow that if the funnels actually worked, participating in an MLM wouldn’t distract one from his passion.
The exposure and awareness stage of the online marketing funnel is where the message you want to deliver to your consumer begins. It sets the tone of the visit to your website for your audience.  The goal of this messaging is to entice the potential customer to find out more. Often, a strong call-to-action can be successful in this channel; however, it is important that we do not lose human aspect in messaging. The conversation should start as realistic and natural as possible and continue to be throughout the entire marketing process.
Entrepreneurs are a rare breed. There are countless people in the world who have a business, or a plan, or an idea that they want to implement and make into a reality. However, there are so few people that actually take their visions and make them into something that can actually be molded and shaped into a business or empire. After all, isn’t an empire what all of us are dreaming of? Businesses simply make you money and if you’re successful, money will eventual start to become cheap. It’s influence and change that we’re looking for, the power to have a community that can change the world in a better way. So what’s stopping all of these would-be entrepreneurs in the world?
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