Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues. Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal). O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'. https://gedlynk.com/wp-content/uploads/2017/12/SAMCART.png
Thank you for your article. I am also with doterra and I never in my life thought I would do something like this. The reason I started was because of health issues that led me to the oils. I have been an RN for 23 years and I feel more free and excited to share about health than ever. If you are going into something to get rich quick, I think that is the wrong attitude. I think most of my fellow doterra wellness advocates, have come to the same realization as me. I believe most of us started out trying to help ourselves and our families. I left my nursing job of 17 years in Feb, not because I am making enough money to replace my past income, but because I truly love helping others and I love the company and what it stands for. I can’t argue about MLM’s because I truly don’t care about that side of it. Maybe I am wrong to think that way. I hope that this ride doesn’t end anytime soon because the difference that doterra is making in my life, and the lives of those around me, is amazing. Thank you again for your information and your viewpoint.
Do you have any information on how to set up and link Landing Page, Thank you page, etc. in Thrive (For an Affiliate funnel) like you do with Clickfunnels? I have read and watched several times (above) but am not able to convert Clickfunnel understanding to Thrive. I have watched several tutorials in Thrive University and haven't yet seen how to do that. Any assistance is greatly appreciated; Thank you!
The best part? Businesses know and are very willing to spend money on social media marketing because the potential for return on investment is very fast. So, they’ll open up their checkbooks to you. This can definitely supplement or even replace your full-time income quickly and effectively. But you have to know what you’re doing. Don’t try to sell social media marketing if you’ve never done it before. Learn the ropes first. Work for free. Get results. Collect testimonials. Then start charging people.
Of all the opportunities that you have in the world to start making money, build a business, or forge your own destiny, nowhere offers you the potential in diversity that ClickFunnels can provide you in one place. You have the power at your fingertips to enhance what you’re already doing through the use of ClickFunnels, develop future skills and ideas through training, or begin making a basic income to help fuel the fires that you have growing inside of you, all of these options are available with ClickFunnels and the numerous products and services provided by Russell Brunson and his team.
Another great approach for how to actually make money online is If you’re savvy with social media. You can start a social media marketing business and make money that way. It doesn’t take much effort. Get a grasp on the big platforms like Facebook and Instagram and Snapchat. Then get out there and market your services. That’s pretty much what it takes to win in this field. https://blogv2new.clickfunnels.com/wp-content/uploads/2017/11/Screen-Shot-2017-11-20-at-10.12.32-AM-1024x570.png
If you have no money for ClickFunnels, or you’re looking to just begin your journey into the online world of making money. The amazing thing that you have at your disposal with ClickFunnels is our Affiliate Bootcamp. Getting your bearings and understanding of the digital world before you can be hard. In fact, it can be overwhelming at times. There are so many people who are lost the moment they start to look into the matter. Most people, they drop out at the idea trying to figure everything out, knowing that they don’t have the time or a map to get them through the jungle of information.
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://i.ytimg.com/vi/DjVhIMQKRuo/maxresdefault.jpg
They have the stay-at-home-mother meets women entrepreneur mixture working for them. What does that even mean? Means they have the practicality side of the company that is off the product and they have the sales, entrepreneur people them promoting it, too. Anyone who follows MLM knows its usually too “product practical” (see: Tupperware, Cutco) or too “opportunity-centric” (see: Herbalife).
MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5.
But more than product selling MLM/NM provides a lucrative option to earn great part/full-time money and most importantly passive income. Once you sign up somebody in the business by selling a product and he signs-up someone else and so on, you create a network of people who are recommending a product or offering a business opportunity thus generating sales for the company and also earning 10-125 of the total sale happening through your network. In MLM u get percent of every sale that happens in your group of people directly (when u personally sell to someone) or indirectly (your team member sells to someone). So, if you have a network of 10 people and your team sold product worth $1000 then you would earn $100-150 as commissions. For direct sale u get more money.
I have a friend who is proposing I join Arbonne? She would be good to work with although I am not educated on all the MLM companies and don’t want to make the wrong choice. I also have a blog which I want to leverage and it seems like most of the health and wellness MLMs utilize hosted parties. Are there any that are more internet based that have had a long time track record! Thanks and sorry for all the questions!
Ariix: They have an extremely strong compensation plan, have entered momentum, and possess a Bill of Rights unique to the industry that gives distributors vetoing rights on a corporate level. Ariix focuses on health and nutrition in an all natural fashion. Their flagship product is a weight loss product called Slenderiiz. This is the company we ultimately partnered with. If you'd like to know why we went with them over the others mentioned below feel free to click the “Contact Me' tab at the bottom of the page and let's have a chat.
I highly recommend that you build customers in your business first because once you build customers in your business, you can teach your new reps how to build customers in their business. That gets people into the black quicker, meaning profitability quicker. People who make more money than they spend in their network marketing business are over 95% likely to renew every year their membership in their company. https://www.crazyeyemarketing.com/wp-content/uploads/2017/05/Membership-Area.png
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well.
There are several names for multilevel marketing, including direct marketing, network marketing, referral marketing, direct sales and consumer direct marketing. In a typical MLM, an individual seller earns commissions in two ways: (1) from direct sales and (2) from sales generated by others recruited by the seller. The seller's recruits may have recruits of their own, and the original seller receives commissions from those sales as well. Download AARP Foundation's toolkit, Multilevel Marketing: The Research, Rewards and Rewards, to learn more about MLMs and decide whether one is right for you. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Funnels.png
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
By the way, this a one-time offer only, my staff will create a two-step sales funnel for you if you sign up for ClickFunnels through this article, using your graphics, your videos. We're not going to create a video for you. We're not going to create a graphic for you. We'll build the funnel for you inside ClickFunnels in your account if you decide to sign up.
If they are, the company is strong, and the product or service is a winner, then you will succeed. You will have to put the effort in to learn the systems and processes that make it work, but there's a big difference between a sponsor and a recruiter. A sponsor coaches, motivates, and trains while a recruiter simply signs people up and, in most cases, abandons them once their commission is collected. https://fiverr-res.cloudinary.com/images/t_main1,q_auto,f_auto/gigs/118102881/original/c45e2c18cb60b89e575b8ffa55b3c10152386a48/create-clickfunnels-pro-funnel-tailored-for-your-business-needs.png
Generating revenue is a multi-step process in which you have to progressively nurture people before they are ready to make a purchase. A shoe salesperson is nurturing you when they ask your size, show you lots of options, help you try a few pairs on, and let you know about a deal. It’s giving you the information and support you need to make a decision about buying.
Appreciate the hard work studying this… Im apart of the #1 company on there Advocare… have been for 7 years and one of the higher paid single guys in the nation… I just have to disagree with “over priced Products” comment. There is a mark up on every product in the world… Our products actually work which is why those endorsers you mentioned turn down high level incomes with other companies to endorse us for a stipend of products per month. Advocare has numerous people making a great profit and even more just enjoying a product they would pay double what they do for to feel the way they do. Success rate isnt low my friend… Its just the quit rate is through the roof. Highly recommend everyone seeing this and you sir to watch “Rise of the Entrepreneur” by Eric Worre on Itunes to get some serious facts about the MLM industry. Thanks for all the research and blessings!
You can offer an e-book or a video series and an audio series for example on how to find prospects online, on YouTube, on Facebook, on Twitter, on LinkedIn, on Craigslist, whatever it might be, or how to find prospects or leads in the cold market without going to people you know, without hassling friends and family, without all those pain points that common network marketers struggle with.
ClickFunnels offers one avenue for helping you to build a business and generate a real income online. Whether you’re looking to directly exchange your time for money, or you’re looking to build a passive income business, our money funnel approach is one way you can get from zero to hero quickly. When you go out there and you model what the most successful people in the world are doing, that’s where the real magic happens. Russell Brunson calls this funnel hacking.
People generally tend to prefer either the unilevel or the binary compensation plans. But, the breakaway compensation plan also has benefits of its own. With the breakaway compensation plan, creating breakaway legs offers more of an opportunity to build passive income. Ultimately, which compensation plan is best is up to where you think your strengths will help you excel most. https://thrivethemes.com/wp-content/uploads/2016/10/Thrive-themes-membership-vs-Clickfunnels.png
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of negativity comes from reported low MLM success rates. However, a multi-level marketing business isn't destined to fail any more than any other business. Regardless of the home business you start, success comes from doing the work to build it.
Have someone examine the ratio of visitors to your page, versus how many people enter their contact information to get access to content. A high percentage means you are targeting your demographic well, and should continue to offer similar content. A low percentage means you need to invest more in adding value to the free content or service you are offering.
I don’t care where doTERRA in ranked. The oils are good, but the company SUCKS. It is all built on big bloggers. Don’t have a big blog – you’re going to make pennies while others demand you make a minimum $100 a month order. The company itself has great customer service, but try to reach compliance or tell them that your uplines are making fake accounts or ordering off multiple people in the downline just to ensure they make bonuses and NO ONE listens. It’s supposedly geared to help the underdog succeed – this is a gimmick.
I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this
This Driving with John Chow episode will break down the four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel. The reason most new Internet marketers don’t make money online is because they are missing the last two components. Without them, they’ll be lucky to break even on their advertising money. http://www.wiitoob.com/wp-content/uploads/2018/08/040c014ee69bd0440ea57e9e64d19a99-sales-marketing.jpg
I have been in network marketing for 20 years having good success, I have not used CF yet, but for what I see this could be a great marriage. The advantage of network marketing over affiliate and even continuity programs is the fact that some of the people you sponsor will continue growing there business creating a return on your money much bigger than any other program, example, if just couple of people see the vision, you can suddenly have a stream of new people coming without spending any more money in ads. Even today most of the growth of network marketing comes from the personal contacts, and with social media, the circle of influences are much bigger! The purpose for me with CF is to add new center of influences where I can leverage my business many times over. I see CF as a powerful tool to increase circle of influences!
Thanks for epic post. I actually purchased the Perfect Sales Funnel program many months ago, and shamefully have not yet worked through the program, which I am planning on doing this weekend coincidentally. My question is, has anything changed that I should be aware of in the last 6 or so months since I bought it? As we know on this online space, things change fast and furiously! Thank you 🙂
The truth is, this article would need to be 10,000 plus words in order to teach you everything. And although I'll get you part of the way there as you read on, I highly recommend picking up Russell Brunson's Expert Secrets FREE BOOK in order to get you 100% of the way there. It is honestly the most thorough explanation with details on how to position yourself online and build your MLM business using knowledge you already have. https://royaltyfunnels.com/wp-content/uploads/2017/10/ClickFunnels.png
A marketing qualified lead (MQL) is a prospective customer who has demonstrated a particular level of engagement that leads the marketing team to conclude that real sales potential exists. The level of complexity involved in this assessment will vary based on the resources available to the team. Norman, for example, might conclude that anybody who fills out his online demonstration request form is an MQL. A company that’s using a marketing automation program might be able to set the bar to MQL qualification at something involving a combination of viewing specific pages, interacting with certain forms, and opening a certain number of email messages. https://changecreator.com/wp-content/uploads/2018/07/null-5.png
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/cf-img-1-1024x475.png
Norman Newbie owns a software company with ten salespeople and one product. He’s not a very savvy marketer, so his sales process currently involves handing his salespeople lists of leads that he purchased online and having them “dial for dollars.” His salespeople frequently get frustrated since his leads aren’t always good quality. Because they’re usually calling on people who A) aren’t interested in his services and B) are not a good fit for them, the salespeople close less than 1% of the prospects they initially reach out to.
As people progress through your funnel, their intent to buy steadily increases. You always lose people with each new commitment you ask for (we refer to these actions “conversions”), but the more people you can get to convert at each step in your funnel, the more sales you will ultimately produce. In marketing, we call this process “widening the funnel.”
Revenue per customer or customer lifetime value: Typically, you won’t get the same amount of revenue for every customer that you acquire. Some of them might purchase at a discount, some others might purchase several products. If you offer a subscription plan, not all of your customers will stay subscribed for the same amount of time. A simple way to calculate this is to add up all your revenue for a specific period of time, and divide it by the number of paying customers you acquired during that period. The point here is that you should understand how much money, on average, you are making for every customer that you acquire. This will help you work backwards from a revenue goal and determine how many customers you need to hit your goals. I recommend that you only run this analysis periodically instead of keeping track of it every day because you will probably see a lot of variability. Teachable also collects all the data you need to calculate this value—just download a spreadsheet of all of your transactions from the Transactions tab. https://www.growthmarketingpro.com/wp-content/uploads/2018/11/clickfunnels-example-funnel-750x450.png
Well, we’re going to and not only does that mean you’ll have the opportunity to join us for the best possible Funnel Hacking Live event yet. You’re going to get a foot in on all of the offers that will be presented at the event. This year, 2CCX was launched as a top of the line coaching program that was only available to those in attendance. The public does not have access to 2CCX as of right now and you could have access to the next cutting-edge coaching program. It’ll be worth it. It can take your business all the way to a million dollars with the right amount of work.
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development.
If 18,000,000 Americans consider MLM their careers, yet only 0.3% actually succeed beyond average corporate America wages, do people realize that means there are barely more than 50,000 Americans “living the MLM dream” and almost 17,950,000 who just help the 50,000? Sad. I was part of team Tupperware decades ago because I wanted to buy Tupperware for my home for less. It took me about 14 months as a stay at home mother (never recruited, never pressured, my distributor didn’t like my attitude) to accomplish that task and then walked away. I live in rural America where so many fall to MLMs attempting to climb out of paycheck to paycheck living (very few good jobs) like the saved into a baptismal pool. “Disciples” is the perfect word. MLMs are just not thriving here. How many Americans can one recruit/sell to for building a business in a rural county with less than 20,000 other Americans of which 75% live below the poverty line? I see MLM victims everywhere.
Not only can you charge a flat fee, but you can even charge a small percentage of the take. It all depends on your experience and how savvy you are at building funnels. If you’re not already a ClickFunnels Certified Partner, get your certification and get the accolades and acknowledgment you need for breathing assurances into just about any potential client you’ve got the so-called skills to pay the builds.
Nobody goes to page two, or on page three. If your website isn’t ranking on page one, you may as well be obsolete. What I recommend to target this audience is that you answer absolutely every question a potential customer might ask in the form of blogs, research papers, and features on your website. Make sure you optimize each piece of content for mobile SEO. http://www.centralvalleyz.org/wp-content/uploads/2018/12/clickfunnelsBusinessLogic.jpg
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
Instead of selling other people’s products, why not create your own? Whether it’s handmade jewelry, wedding decorations, or baked goods, you can enjoy lower costs and higher margins by selling your own products. Depending on what you’d like to sell, you can create an Etsy shop, put up listings on Facebook Marketplace, or set up a table at your local farmer’s market.
Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.
The cell phone theory comes from Duke University research on the human attention span. Basically, we subliminally take in what’s around us even when we’re distracted with something else. Later, those subliminal surroundings appear to already be familiar. What this means is that people can remember your company simply by subliminally taking in the message from a PPC display ad while they’re doing something else.
Make no mistake, creating a sales and marketing funnel using the process described above is no easy feat. This isn’t a project you’re going to complete in one afternoon—it’s a pursuit that you’ll want to actively address as long as your company is in business. It’s not a simple undertaking, but it’s one of the few opportunities you have to drive significant improvements in your efficiency and effectiveness when closing deals.
The binary compensation plan has recently gained popularity because of its simplicity and the growth opportunities involved. Unfortunately, the plan has been so misused that it has been hit with many state and federal regulations. Government actions against such companies have been very public, resulting in bad press for the companies and a bad reputation for MLMs using the binary compensation plan.
Want to avoid doing everything else and simply charge people to build out their own funnels? If you’re a great funnel builder but you’ve been relatively unsuccessful in launching your own offers, you could become a ClickFunnels Certified Partner and charge others to build out great funnels. This takes really knowing and understanding the software front and back, including all its automations and integrations.
You can learn more about it here. The coaching program that allowed me to quit my 9 to 5 for good, a business model which requires no recruiting. Instead of talking to people with no money, you only do business with small business owners that’s got money to throw down and you solve their number 1 problem which is they need more customers from the internet.
One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business. While some see this as "using" others, the reality is that you're being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you. https://i0.wp.com/www.izideo.com/wp-content/uploads/2017/12/pick-funnel.png?resize
Yes, you might want to learn the overview of it so you’re knowledgable and understand how your checks are getting formulated, but I’ve met too many successful networkers who can’t explain comp plans to spend any real time on them. When people ask questions, I refer them to the documentation that’s available and ask them if they’re ready to start a business they can work from home – even online in most cases.
Recruitment is an integral part of any MLM, but it doesn’t need to be the focus. Whenever MLMs charge high startup fees, require high recruitment for a commission, do not provide sales training, or otherwise value recruitment over product, that’s a clue that it is not a good MLM to join. Network marketing companies should rely on networks to sell products, instead of only recruiting your network.
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%. By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales. Companies such as Avon, Electrolux, Tupperware, and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs. The DSA has approximately 200 members while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.
We take the guesswork and secrets out of online and offline network marketing to help make rapid business growth available to EVERYONE. If you’re a network marketer, then we provide you with the tools you need to run effective digital marketing campaigns that convert and increase the size of your down-lines. Best of all, we absolutely know our products work because we use the entire product range ourselves – period!
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-vs-unbounce-review.png
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.
Because he knows how to present value and motivate a customer to buy. He shows how his service solves the problem of selling products and services online, delivers his message passionately, and has a great offer. He also demonstrates that it can work in any industry. If you’re in health, sales, cooking, relationships, finance—there’s a funnel for all of it.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike https://i.ytimg.com/vi/s4m5P5NR-4A/hqdefault.jpg
While anyone can get involved with network marketing, there are certain groups who are more likely to sign up. Direct Selling Association research estimates that 74% of the people working in direct sales are women. Reps specifically target stay at home moms, college students, military wives, and retirees. Nearly half of the people surveyed were either 35-44 or 45-54.
At this point, Norman has a great marketing campaign outlined. But in order for it to be truly effective, he needs to take things one step further by determining how leads will be qualified throughout the process. Adding in this extra element will allow him to better utilize his salespeople by bringing them into the sales process only when qualified prospective customers are identified.
PPC ads are always a great addition to an online business, but a PPC ad with a landing page and webinar is better. Let's take that another step after the webinar and ad cross-selling to a purchase, then an additional upsell after the initial purchase. Then repeat the process over and over again, until the customer reaches the very top of the "staircase" you have created. Now, a customer that wanted to buy the shipping for a free book, just made a purchase for your $25,000 a year coaching program.
It seems to me that in your assessment of the top 25 MLM that you had a preference for one essential oil company (Young Living) over the other (doTERRA) which outranked YL. You give a glowing review of YL and state that they “set the standard” & are a “solid pick”. While you seem to question why people could possibly like doTERRA with comments like “Users swear by the oils, and for whatever reason, people (and not just people in Utah) are strangely passionate about telling their friends about them.” For “whatever reason”??? “Strangely passionate”??? You come across as bias. You also incorrectly state that YL set the standard for quality, while they may have been the first legit EO Co. they didn’t set the standard. Infact their lack of wanting to find the purest most potent EO available (which comes from the country the plants are indigenous to) and having strict testing to ensure the purity and potency is why doTERRA was founded, doTERRA set the standard because YL didn’t want to. And that is why doTERRA is the #1 EO company and why Young Living is not. Not to mention how well doTERRA takes care of the suppliers through Co-Impacting and how they’re improving their lives through The Healing Hands Foundation. The foundation builds wells, schools, provides personal care products as well as many other things. doTERRA is changing lives for the better all around the world so that is one of the “reasons” we’re “strangely passionate” about spreading the good news of doTERRA essential oils. Not only are doTERRA EO more potent and purer making the the “solid pick” they are literally saving peoples lives.