This comes back to the money-versus-time paradigm. If you have the money to run ads and traffic, great. If you don’t, you need other alternatives. In fact, this specific dilemma forced me to learn search engine optimization. And it was one of the best decisions I ever made. Not only is this great for running your own traffic, but you can also work with clients and charge untold amounts of money to optimize their sites for keywords.
Conversion optimization is the third thing that you need to be really good at if you’re serious about making any money online. Now, conversion doesn’t just happen on the spot. In fact, most people won’t buy on the spot unless we’re dealing with a sexy tripwire offer that includes a sought-after tangible product or a free-plus-shipping offer that you’ve seen countless savvy marketers running by now.
SEO: Search engine optimization (SEO) is the process of improving your content’s visibility in search engines. Or, in simpler terms, SEO is about getting traffic to your site from sites like Google, Yahoo, Bing, and other search engines (this type of traffic is known as organic traffic.) For that to happen you have to try to rank your content in the top positions of the search results for specific terms or phrases (known as keywords.) Something you should keep in mind about SEO is that it’s not a fast process. Pursuing SEO early can have a huge pay off down the line—when you start getting free and consistent traffic from search engines—but if you are just getting started and need traffic right away, I recommend that you look into immediate sources of traffic while you work on SEO. https://royaltyfunnels.com/wp-content/uploads/2017/10/PLS-logo.png
Without delivering your marketing communications strategy throughout the online marketing funnel in its entirety, none of your online marketing efforts are going to work. In order for your online marketing efforts achieve the highest level of success, an investment must be made to develop an online marketing strategy before specific tactics are executed. This takes a significant amount of time and effort, but is key to producing the best results.
How MLM companies are NOT considered Pyramid organizations is beyond me! They are all scams by the very nature of their organization structure. Those who start or get in early benefit directly from the efforts of those beneath them, forever. Not to mention the fact that most product sold through any of these MLM organization’s is to the dealer network itself. The top dogs are making money regardless as long as there is new blood coming in. And the best way to keep new blood coming in is to incentivize those at the lower middle and below to continue recruiting to build “a network of their own”. And those on the verge of “breaking through” who have already invested a small fortune in products along the way that are sitting on their pantry shelves NEED to keep recruiting. The very thing that differentiates a Pyramid scheme from an MLM is that an MLM sells an actual product. That is it. It doesn’t determine who that product is sold to as it should since we know that most product is sold to the worker bees and not to the general public for long.
Wow Collette! I’m a new Advocate with doTERRA, as is my wife. She wanted to start using oils to get our family off of medications as much as possible (and now we mostly are!) We chose doTERRA over all the other oils companies because of the process in which they farm and make their oils as well as the great culture they seem to exude. We just felt called to them.
The most basic step towards a successful digital marketing funnel begins with awareness. In order to engage with your brand, your audience first needs become aware of its existence. The digital route improves the chance of word-of-mouth and gives far better results than the traditional route in terms of generating awareness. When people share your content, the effects last longer than advertising.
Stephen, this was a fantastic article and full of great advice to help someone start out and make money network marketing. We need people like you to put out this helpful information for those that need it. I love Click Funnels. This site is the first one online that truly has everything that anyone needs to build an online business. Thanks again and I look forward to more great content.
In just 30 years, Melaleuca has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 19 countries around the globe. It has become one of the largest catalog and online wellness retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million customers shop with Melaleuca every month.
I have been in network marketing for 20 years having good success, I have not used CF yet, but for what I see this could be a great marriage. The advantage of network marketing over affiliate and even continuity programs is the fact that some of the people you sponsor will continue growing there business creating a return on your money much bigger than any other program, example, if just couple of people see the vision, you can suddenly have a stream of new people coming without spending any more money in ads. Even today most of the growth of network marketing comes from the personal contacts, and with social media, the circle of influences are much bigger! The purpose for me with CF is to add new center of influences where I can leverage my business many times over. I see CF as a powerful tool to increase circle of influences!
When it comes to selling your products or services, you need to keep in mind that not all customers will want or be able to buy an extremely high ticket offer, but you don't want to lose these people. Offering a downsize alternative is a great way to keep these people in your funnel as potential customers. You never know if and when they will want to buy from you in the future. http://gedlynk.com/wp-content/uploads/2016/06/01-clickfunnels-ui-1024x507.png
(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).
Taylor researched the investment required to launch an effective business-building campaign for a recruitment-focused MLM (a company that places compensation and incentives for recruiting a "downline," as well as selling a product). He estimates a minimum of $25,000 in total expenses that include incentives, products, phone, internet, giveaways, computer supplies, advertising, and travel etc. To come up with this figure, he joined a recruitment-focused company and worked full-time with the business for a year.
They have the stay-at-home-mother meets women entrepreneur mixture working for them. What does that even mean? Means they have the practicality side of the company that is off the product and they have the sales, entrepreneur people them promoting it, too. Anyone who follows MLM knows its usually too “product practical” (see: Tupperware, Cutco) or too “opportunity-centric” (see: Herbalife).
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate. https://i.ytimg.com/vi/3BYZenOB6ug/maxresdefault.jpg
So the bigger your network, the larger will be the sales thus big commissions every week or month. Best part is passive income/residual income. Once you have a big team you get commission from sale made by people u dont even know because they were referred by some 100th guy but u still make money for that sale although your effort was nothing in it. It may sound easy but creating and training your network takes a lot of time and efforts. THIS IS NOT A GET RICH QUICK SCHEME !! But if you work hard you can earn money in short period of time u would never earn in jobs.
You need a way to communicate with the audience you are building. This can be with social media such as youtube, twitter, facebook etc... But the most effective way BY FAR is Email. I know email isn’t sexy, but it’s the most stable and profitable form of communication and you are in complete CONTROL of it and nothing is as personal as an email, right?
When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase. https://stephenesketzis.com/wp-content/uploads/2014/09/integrations.png
I absolutely love your writing style. I’m a huge sales guy and I absolutely love seeing QUALITY CONTENT out there helping people to get from where they are to where they want to be! You guys are amazing. One thing I’m not teaching is right now is marketing and let me tell you it’s not very many places many people can locate quality content helping them with marketing specifically. Keep up the good work!
To really get his off the ground, you need to use clickfunnels to generate more leads for your business. Whether you're trying to create a funnel to collect leads or directly sell your products using the automation features, click funnels will separate you from your competitors, because of the speed you can release products with branded sales materials that convert. https://www.growthmarketingpro.com/wp-content/uploads/2018/03/Instapage-vs-Unbounce.png
How to get started: If you want to do this at a conference, start by making sure that it’s ok with the organizers if you share content on your website with the people you are speaking to. Most of the times they will be ok with it and give you some pointers on what you can or can’t do, but for certain large conferences you might not be allowed to do this. To get people to visit your website, create content that is highly relevant to the topic of your talk and share it using a URL address that’s easy to write down or remember, as people will likely need to go back on their notes to visit your site. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/image10.png
The thing is that we are all the sum of our beliefs. If you don’t believe in something, and you look for enough evidence that it isn’t true, you’ll find it. Alternatively, if you believe wholeheartedly that you can make money online, you’ll find a way. Jim Rohn once said that “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”
Do you have any information on how to set up and link Landing Page, Thank you page, etc. in Thrive (For an Affiliate funnel) like you do with Clickfunnels? I have read and watched several times (above) but am not able to convert Clickfunnel understanding to Thrive. I have watched several tutorials in Thrive University and haven't yet seen how to do that. Any assistance is greatly appreciated; Thank you! https://thrivethemes.com/wp-content/uploads/2016/10/A-Complex-Funnel.png
If someone tells you no, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email or phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call. https://i.ytimg.com/vi/QQbS46Uj3HU/maxresdefault.jpg
You shouldn't have to explain network marketing to them. In an online sales funnel for network marketing, you should let the tools and the videos and the resources do all the heavy lifting for you. If they're not doing a good job, then your tools or your resources that are supposed to be doing the heavy lifting are broken. You need to own it and just create some yourself. Get with an upline, get with somebody who knows how to do a little bit of video marketing, create some of that stuff, and let that stuff do the heavy lifting for you.
The sales funnel doesn’t need to be complicated to make you money. Simplicity works best, so if you have that has a lot of steps, go through it and see if there are some you can remove. One key is a to have good communication with your leads, provide them with information about what you are selling, engage with them, answer questions, let the evaluate and decide. Another is to make sure you have enough leads in your Stage 1 section, otherwise, if you don’t have enough people to trickle down through this first part, you waste resources in the other sections. Be sure to have enough resources delegated to the rest of the funnel, as well, to convert those that trickle down.
Another way to make money online is through coaching or consulting. This works if you have a proven track record in business or whatever vocation you’ll be coaching in. Don’t just fake it until you make it here. Remember, in order to make money in any capacity, you need to add loads of value. And you can’t add value if you have no experience in whatever it is you’re selling and providing a service for. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-2-1024x685.png
Once you’ve got prospective buyers on your email list, through a lead magnet or an opt-in page, now you need to present them with an inexpensive, low-ticket offer to buy your product or service. This is anything that sells for between $1-$50, which could be in the form of introductory courses, affiliate marketing, videos, free plus shipping offers, continuity programs, audio, paperback, or eBooks.
I appreciate this comment. I’m a doTERRA gal. When I signed up I said I’d never sell. I just wanted to buy and use the oils. Then because of my love for them, people started coming to me for education and asking where they could get oils. So now I sell them. I’m not a sales person. I can’t bug my friends about stuff. But I’m growing this business because I truly believe in the products and use them every single day. I may not ever become rich from this and that’s OK with me. I won’t consider it a failure. Every person I help is a success in my book!
Now, you don’t need a massive advertising budget or a product that targets a basic human need to use this approach. Whether its a paid search ad that addresses the main reason behind someone’s search or a paid social ad that connects your target audience’s need to what you sell, good Stage 2 marketing helps people connect the dots between their pain and your solution.
You can hit on those pain points, and you can say, “Look, I don't know if this is you, but if you're open to looking at a profession where you can take your real estate skills and produce an income without a cap on your ceiling then leave your name and information, download this e-book or we'll give you this free audio series or this free video series or this free e-book on how to do exactly that and take your real estate skills, plug them in over here and make as much money as you want.” That would be a great offer for real estate agents who don't know anything about network marketing. You capture their info.
The purchase decision is the natural conclusion of the preceding three stages. You determine that you have a problem, investigate your options, decide which one is best for you, and then pull the trigger. However, businesses need to be aware that there are two things that can disrupt this stage: negative feedback from fellow customers and the prospect’s motivation to accept this feedback.
Since ClickFunnels is a great offer, you should have no qualms with promoting it. You can also promote the other items in the CF value ladder, which would include the Expert Secrets book or the Dot Com Secrets book. Getting a sale on either of those is certainly not too complicated. But you do have to understand the inherent power of affiliate marketing. At it’s basis is the necessity to add exceeding heaps of value. http://smartbusinesstrends.com/wp-content/uploads/2017/10/ClickFunnels-Tripwire-Templates.jpg
Carl Rehnborg is credited as having started the multi-level marketing industry back in the 1930s. After learning about the benefits of dietary supplements in China, Rehnborg came back to the United States and started a company called The California Vitamin Company, which was later rebranded to Nutrilite. Six years after that rebranding, Rehnborg reorganized the company’s structure and the way it sold products into what we know as MLM today.
As you see in the illustration above, you may have channels that overlap; for instance, different kinds of social ads in the Awareness part of the funnel. In addition, each channel may have different facets (e.g., Facebook ads versus Facebook fans). Each facet builds upon its own functions, as well as the functions of other networks, to lead to your ultimate goal: sales.
Webinars: With webinars, you have an engaged audience that’s akin to being in the same room with others while pitching whatever product or service you’re offering. This is a great way to sell high-ticket products and services as well. Sure, lead to application to phone call is great, but a webinar really sells like there is no tomorrow. Most people also like to combine the webinar with an application, pushing them to the app after the webinar is completed and closing the deal on a phone call.
Webinars: Webinars are really powerful marketing tools. Like mini courses, webinars allow you to showcase your knowledge on a topic to your audience, with the difference that this is done as a live event—which allows your leads to have direct contact with you. As you might expect, webinars are considerably more time consuming than other tactics, but you can expect higher engagement and conversion rates from those who attend your live session.
To put these statistics into context, John compared them with the failure rates for traditional small businesses using the Small Business Administration’s statistics for 2008. And he discovered that 44% of small businesses survive at least four years, 31% at least seven years, and 39% are profitable over the life of their business. In 10 years only 64% of small businesses fail. https://blogv2new.clickfunnels.com/wp-content/uploads/2016/11/clickfunnels-1.png
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting?
Great article and thanks for taking the time to write this.. however I can see why your business didn’t fly as you had hoped. Mlm is a people’s business and that means that it IS the interaction with each other that strengthens working together. Yes you need to be self motivated but you also need to be a supporter too. Networking also eliminates the need to do constant appraisals. You don’t work you don’t get paid. That’s music to a corporate managers ears. Networking is not for everyone… but where else can you invest for such a small amount and have all the other aspects of business done for you and all you have to do is go get customers and recruit more customer finders and have no ceiling on being paid for that. As for the product you promote.. you choose something you like. My original passion as a woman was make up so I joined that type of business. Got so passionate I qualified as a beautician and onto other certificates then I discovered essential oils.. I needed supplies but minimum trade orders were over £3000 each time. Mlm on the other hand was order as my demands and finances could afford. So my interest in mlm grew. Now I would not go back to traditional office work. When I know when I apply myself I can exceed what ANY employer thinks I’m worth
There ARE no shortcuts or missing pieces to financial freedom. There is only repeated habits over time. You can’t build momentum with “the next big thing”. I guarantee you that ANY system that comes out, will only be made easier over time. At no point in the last 100 years of capitalist economy have people stopped selling something because it was successful. If it works, you’ll still get access to it later.
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you. https://blog.meshagency.com/wp-content/uploads/2018/10/ClickFunnels-Alternative_Mesh-Blog-Post_SamCart.jpg
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years. Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!
Want to avoid doing everything else and simply charge people to build out their own funnels? If you’re a great funnel builder but you’ve been relatively unsuccessful in launching your own offers, you could become a ClickFunnels Certified Partner and charge others to build out great funnels. This takes really knowing and understanding the software front and back, including all its automations and integrations. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Webinar-Templates.jpg
Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric.
Add value? Sure. That’s what it takes. Sounds simple, doesn’t it? But if you don’t have a list and you’re still looking to make some money off the bat with ClickFunnels, you can add value. You can add value in Facebook Groups by posting comments or on YouTube by posting explainer or tutorial videos, or on Instagram, SnapChat or anywhere else for that matter. There’s no right or wrong way to add value. As long as you do things with a desire to help others, you’ll eventually make money.
The specifics of each stage of qualification aren’t particularly important. What is important is that you assign them in the first place! Not only will this help you to identify the content pieces that are leading to the most new prospects (as well as any additional pieces that should be created), it will ensure that you’re using your salespeople’s time effectively.
I know there are shady companies, I know there are shady sales people, but that’s in ANY business, not just MLMs/direct sales. As far as the pyramid structure? I can’t speak for other companies, but I can speak for mine and my experience in corporate America. In CA there are grunt workers who process, etc and then there are the team leaders, supervisors, managers…there are people who have jobs that don’t exactly fit into that system, they’re their own…pyramid structure within the main one, but that’s basically how it is, at least in my experience. With my MLM company, it’s basically the same: consultants, leaders, senior leader, directors. Each level has a job and each gets paid accordingly for their time and effort. If we choose to be a sales person and a recruiter (which to me is really offering the opportunity because you never know who might need it and I know MANY people who have needed it, it literally changed their lives and the lives of their families…for the better, of course) then we can work up to leading our own team (those we recruited) and be paid accordingly. Upper level leaders train and support their sales people and the leaders under them… there’s nothing shady about it. As someone else who commented suggested, I did my research and asked LOTS of questions because I WAS skeptical and I think everyone should.
I agree with you that much of the industry is flawed, but what about an MLM that has a service rather than a product such as electricity. It’s not like that could go out of style or that once you buy it you don’t need it again or that your monthly supply is too much and you’re going to stop the monthly subscriptions. I can honestly say that I cannot stand most MLM companies because regardless what you believe or how much you like the product, if you have to try to convince someone else to use it then inevitably the system is flawed and eventually your residuals will dry up. Electricity though, that’s different in my opinion, no one has to convince me to use it, it just comes by default. Find me an MLM that is not selling so much as showing someone an alternative to what they already have to pay and I’d be interested.
How to get started: If you want to do this at a conference, start by making sure that it’s ok with the organizers if you share content on your website with the people you are speaking to. Most of the times they will be ok with it and give you some pointers on what you can or can’t do, but for certain large conferences you might not be allowed to do this. To get people to visit your website, create content that is highly relevant to the topic of your talk and share it using a URL address that’s easy to write down or remember, as people will likely need to go back on their notes to visit your site.
If you ask me, that seems like a more efficient, better use of your time. I recommend you create short (read: under 30 seconds) videos about your company, as well as how-tos and videos that answer consumer questions. Promote them on YouTube as well as social media sites, and don’t forget to put them on correlating landing pages and blogs on your site.
They were hot. These guys caught some shade for over-inflating their health products, but what health MLM doesn’t inflate their prices “a tiny bit” so they can dish out those juicy commissions? Well, their fiber product was 900% more than “leading alternatives” and their Trioten protein blend was 600% more expensive than Herbalife and Shaklee proteins. Ouch.