In just 30 years, Melaleuca has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 19 countries around the globe. It has become one of the largest catalog and online wellness retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million customers shop with Melaleuca every month.
Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x
The company. Too many people get lured by the hype, without stopping to consider the company or its product/service. What does the company sell and can you get excited about it? What are the compensation plan, marketing system, and policies, and can you work with it? Is it a member of the DSA, and through your research, been found to be a legitimate company?
If the company is solvent, meaning it has the capital required to grow, maintain a solid infrastructure, attract talented management, keep pace with technology, and pay your commissions, then you may proceed. Publicly traded companies are required to disclose their financial condition in great detail every 90 days to the U.S. Securities and Exchange Commission (SEC) and other governmental agencies. Unfortunately, private company financials are not available to the public, so you may have to take a risk in working for one. https://cdn.slidesharecdn.com/ss_thumbnails/leadpagesvs-180130011651-thumbnail-4.jpg?cb

Why not make money by leveraging the growing app economy? You can drive for Uber or Lyft. You can also do deliveries for a company like PostMates. You can also use a variety of other apps to do things like surveys or clip coupons and so on. There are plenty of apps you can leverage to generate the cash you need. Again, it boils down to whether you want to directly exchange your time for money.

With a genuine plethora of diverse information at your fingertips, there is no reason why you cannot overcome the obstacles that are in front of you. When you have the answers right in front of you with simple application, then you have a chance to make the life you’re dreaming become a reality. I challenge you to find a single company that will offer you what ClickFunnels is giving you a chance at consuming and producing.

MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5. https://i.ytimg.com/vi/xgP0Ksaj9Ws/hqdefault.jpg
The most basic step towards a successful digital marketing funnel begins with awareness. In order to engage with your brand, your audience first needs become aware of its existence. The digital route improves the chance of word-of-mouth and gives far better results than the traditional route in terms of generating awareness. When people share your content, the effects last longer than advertising.
Creating funnels (sales) is designed to take your prospects through a process that starts with them “opting in” (typically with their name and email). It is a small commitment. It’s them, basically raising their hands and saying, yes, I would like some more information and I’m willing to give you my contact information in return for it. Are you seeing how powerful this can be?
I do agree that my wording was a bit 'aggressive' in the video... With that said, I am still driving traffic from FB directly to landing pages that have ~15 words max on them, to this day! My ad copy and my landing page copy are super similar... And I get a high relevance score... I've had no problems at all. One thing I recommend is setting up a business.facebook.com account, then setting up as many ad accounts as you can (not adding any credit card to them, tho) to just have some extra accounts there... Just in case.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.
Example: There are many Teachable instructors who do this on a regular basis to get more traffic to their sites. Especially those who maintain an offline side to their business. You can check out this super interesting discussion in our private instructor Facebook group, The Teachable Tribe, to learn more about how they are putting this into practice (if you are not a part of the group yet, you can just request to join to view the discussion.)    
I just started selling for one of the top 15 and I went in knowing that this was just supplemental cash and nothing that would support my family. I spend 15 minutes (mostly from my phone) a day on my business and am happy with what I’ve done thus far. If it covers groceries and some extras like clothes or shoes, I’m good. If I start to become even more successful, great. It’s my competitive nature to want to out rank others, so I find it to be more of a personal challenge than thinking I’m going to get rich and stay rich. I appreciate the article and the no BS attitude.
I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
Selling with Amazon fba business has some massive benefits as you get to have high conversion rates and traffic, but it’s not an easy job. Initially, you might not face any problems but maybe in future, you can come across obstacle like declining of your product, inability to generate profit from your product, insane competition or negative review of your products. In such circumstances, there’s little you can do for recovery. If you have experienced any of the above downfalls then sales funnel is the answer to all your e-commerce store problems. https://winningwp.com/wp-content/uploads/2017/11/leadpages-optimizepress-or-clickfunnels.png
You, not stats, dictate your success. Like most things in life, success or failure mostly relies on the individual. Certainly, the MLM industry has a vast sea of reps who don't make much money or who quit, but there are reps who are meeting their income goals and some (a small few) are rich. The same could be said about bloggers and most other entrepreneurial ventures. 
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Particularly for SaaS companies, it might make sense to directly ask a first-time visitor to opt for a free trial. Buffer is a great example of this. They stopped expanding their email list, because they didn’t know what to do with it. Instead, they replaced most of CTA buttons on their blog that were persuading visitors to try the Buffer free trial.
is there a way to do this same process but 100% free? I am really strapped on cash right now, but really want to be able to copy your process and start making money right away! If you know of any other websites/alternatives that I could use to do this, I would really appreciate it if you would share them with me. I understand if there isnt a way around having to pay though, and just want to thank you either way. I thank you for your time and your help. ~ Cassie

The legal distinction between MLMs and traditional pyramid schemes has been characterized by many authorities as a legal fiction. Jurisdictions that retain a legal distinction between MLM pyramid businesses versus illegal pyramid schemes retain said distinction on two key distinguishing features: 1) that MLMs always encompass the sale of actual products/services, while traditional illegal pyramid schemes ordinarily do not (though sometimes they do), and 2) that climbing an MLM pyramid is overwhelmingly statistically improbable (especially to its highest participant levels) but not theoretically impossible, whereas climbing a traditional illegal pyramid scheme is both statistically and theoretically impossible.[citation needed]
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too. https://i.ytimg.com/vi/_P8zKLtPE_s/maxresdefault.jpg

I would recommend getting them on an email list, because then you can remarket to them if they decide not to buy. You have an asset there. You're building an asset. On top of that, if you have future offers that are congruent to that, you can market those to them as well. The second way is to create a sales page for that supplement in your online MLM sales funnel.


Clearly, the idea was genius and never died—it just took on new forms over the years as the marketing universe changed. The early model has been modified over the past decades by marketing consultants and academics to cater to the changing marketplace. Several variations on the theme have been created to accommodate the emerging modes of marketing—especially, digital marketing.

Depending on what you’re selling and who you’re marketing to, you might answer that question in a number of different ways. For example, if customer service is a big deal to your potential customers, you may want to focus your marketing on how great your customer service is. You might want to include testimonials about your customer service, awards your customer service department has won, statistics about response times…you get the idea.
I highly recommend that you build customers in your business first because once you build customers in your business, you can teach your new reps how to build customers in their business. That gets people into the black quicker, meaning profitability quicker. People who make more money than they spend in their network marketing business are over 95% likely to renew every year their membership in their company. https://www.crazyeyemarketing.com/wp-content/uploads/2017/05/Membership-Area.png
Example: Angela Fehr, who teaches watercolor classes on her Teachable school, offers a wide variety of courses like landscaping, fluid painting, and creative painting. Angela created a comprehensive bundle of her individual courses. It’s called called “Watercolor University” and it includes a total of twelve courses, which she sells for a premium price.
MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect) and other traditional marketing tactics. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email,​ and social media to increase product sales and interest in your business.
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other

Thanks for the list. As with anything it’s a matter of opinion and you have to put in the work to see results. If you’re just doing parties in your hometown, that’s probably not going to work. With all the tools you have in the Internet you can really promote whatever it is you’re selling. If you want to be successful with a good company, you have to look at it as a business and roll up your sleeves.
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
Why not make money by leveraging the growing app economy? You can drive for Uber or Lyft. You can also do deliveries for a company like PostMates. You can also use a variety of other apps to do things like surveys or clip coupons and so on. There are plenty of apps you can leverage to generate the cash you need. Again, it boils down to whether you want to directly exchange your time for money.
Boosting brand awareness should be the top most priority for any business that wants to grow further. Fortunately, improving your brand image in the eyes of your customers has become easier in today’s digital age. Because a good majority of your target audience is online. So it only makes sense to leverage targeted content marketing techniques to optimize and enhance your brand’s presence on the web.

So is it possible to make any money doing an MLM? After finishing all of his analysis and research on various MLM data, Jon Taylor concluded, “In every case, using the analytical framework described, the loss rate for all these MLMs ranged from 99.05% to 99.99%, with an average of 99.71% of participants losing money in an MLM. On average, one in 545 is likely to have profited after subtracting expenses and 997 out of 1,000 individuals involved with an MLM lose money (not including time invested)."
One of the benefits of MLM is the ability to bring in new business builders and profit from the sales they make in their business. While some see this as "using" others, the reality is that you're being rewarded for helping others succeed. But for them to succeed, you need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you. https://i0.wp.com/www.izideo.com/wp-content/uploads/2017/12/pick-funnel.png?resize
The company. Too many people get lured by the hype, without stopping to consider the company or its product/service. What does the company sell and can you get excited about it? What are the compensation plan, marketing system, and policies, and can you work with it? Is it a member of the DSA, and through your research, been found to be a legitimate company?

They’re sliding, though. Revenue is falling in North America and their sales force is shrinking. Revenue slid 19% in 2013 and 7% in Mexico. Skip ahead to July 2015 and revenue is still spiraling downward, with a 17% drop (5). Analysts blame Avon’s failure to maintain a strong identity for its products as well as the strong dollar. Lesson: Always re-create yourself.


I’d like to point out a few things: statistically something like 96% of businesses fail within the first 5-10 years, which is a much more impactful loss, both financially and time wise, than the few hundred dollars one puts into whatever product they’re using in MLM. So realistically the success rate as a “self employed business owner” with MLM is probably a bit better than it is with launching a traditional business, or at least consistent with it. It takes discipline and tenacity that many people don’t have- that’s why they chose to remain employees in the first place.
For a real estate agent, for example, it might be, because I know quite a few real estate agents, it might be something along the lines of “Do you love real estate, but perhaps not the long hours or showing homes on the weekends or being away from your family and your kids to close a deal when you'd rather be spending time with them or perhaps you don't like the fluctuations in the market that tend to control your income, making it inconsistent?”
Funnel Hacking Live involves the most dynamic and ambitious members in the community who are willing to share what it is that they’re up to right now, what they’ve learned over the previous year and how they can help you implement their knowledge into your business. It’s a master course in what you want to know and how to boost your business and climb to the next level. This year in Orlando, Florida at Funnel Hacking Live; we experienced the ultimate Funnel Hacker event and saw a line up of speakers that were impossible to assemble in any other venue. When it capped off with Tony Robbins, we were all left with one question: How do we top it next year?
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://blogv2new.clickfunnels.com/wp-content/uploads/2017/02/clickfunnels-sms-1024x485.png
Network marketing companies, MLMs, and referral marketing companies that have been around longer are more trustworthy. Why is that? Government regulations on MLMS have increased in severity and frequency over the years. Companies that have survived such regulations will also have to have survived the threat of lawsuits, bad publicity, and negative feedback from unsatisfied distributors — not many companies would be able to survive this. A bad MLM company that is still around and has been sued, reviewed, and regulated will have extremely negative reviews and publicity surrounding it.
A downline distributor is a recruited distributor from whom the sponsor (the one who recruited them) gains commissions. Every compensation plan involves recruiting other distributors to help sell the company’s product. Some compensation plans provide higher commissions for recruiting successful distributors (quality over quantity). Other plans only focus on simply hiring more distributors (quantity over quality). Overall, downline distributors help sponsors gain extra commissions. https://i.ytimg.com/vi/rSL_o7TQnvc/maxresdefault.jpg
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I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting?
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Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)

An Internet marketing funnel is a marketing strategy whereby you are constantly funneling new leads into your business, in the hopes of developing a sale and relationship with the user. A marketing funnel is often seen as an upside down pyramid. At the top, you lead potential clients to your website, in the middle you offer them valuable services if they sign up to your list, and at the end you convert them into customers. There are a number of processes that have to be working in order to ensure you capture leads, communicate properly to them and value your repeat customers. This article will tell you how to create an Internet marketing funnel.
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish. https://gedlynk.com/wp-content/uploads/2018/02/Instapage_Logo_Large.png
They were hot. These guys caught some shade for over-inflating their health products, but what health MLM doesn’t inflate their prices “a tiny bit” so they can dish out those juicy commissions? Well, their fiber product was 900% more than “leading alternatives” and their Trioten protein blend was 600% more expensive than Herbalife and Shaklee proteins. Ouch.
The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors). https://cdn.makeawebsitehub.com/wp-content/uploads/2019/01/clickfunnels-alternatives.jpg
If you have no money for ClickFunnels, or you’re looking to just begin your journey into the online world of making money. The amazing thing that you have at your disposal with ClickFunnels is our Affiliate Bootcamp. Getting your bearings and understanding of the digital world before you can be hard. In fact, it can be overwhelming at times. There are so many people who are lost the moment they start to look into the matter. Most people, they drop out at the idea trying to figure everything out, knowing that they don’t have the time or a map to get them through the jungle of information.
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