Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of negativity comes from reported low MLM success rates. However, a multi-level marketing business isn't destined to fail any more than any other business. Regardless of the home business you start, success comes from doing the work to build it.
Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric. https://i.ytimg.com/vi/YJkLVofBF_s/maxresdefault.jpg
Network marketing companies, MLMs, and referral marketing companies that have been around longer are more trustworthy. Why is that? Government regulations on MLMS have increased in severity and frequency over the years. Companies that have survived such regulations will also have to have survived the threat of lawsuits, bad publicity, and negative feedback from unsatisfied distributors — not many companies would be able to survive this. A bad MLM company that is still around and has been sued, reviewed, and regulated will have extremely negative reviews and publicity surrounding it. https://mofluid.com/blog/wp-content/uploads/2017/12/04-clickfunnels-logo-1.png
FLP may not be the wealthiest MLM on this list, but they deserve a spot because of their long-term dedication to the aloe vera plant and products made from it. Few MLMs display such product dedication and integrity as FLP. And few MLM’s have such a concentrated niche. That screams longevity over the other hundreds of other “full service wellness” companies. https://goto.clickfunnels.com/hosted/images/12/5c91f0813011e8a376fb65cd35413e/clickfunnels_home1.png
When I say that ClickFunnels is revolutionary, I don’t mean that lightly. There is no company in the world that is quite like ClickFunnels. If you are starting with nothing or a part time job, or just a job that you don’t like and want to get out of eventually; ClickFunnels is the first step down a road that offers you the potential of financial freedom unlike any other company in the world. The great thing is that you will have the opportunity to start out wherever you are in your business to start making money that can change your life. https://winningwp.com/wp-content/uploads/2017/11/Leadpages-404-Template.png
Most prospects will enter this stage after identifying Norman’s company as a possible alternative and completing the information search process described in Stage 2. However, some customers might be introduced to his brand after completing Stage 2 with his competitors, as in the case of an industry blog running a comparison chart of the different competitors in his space.
High-ticket coaching: If you sell any type of high-ticket coaching, you should setup a lead-to-application-to-phone-call funnel. This is simple to do. And it’s a great way to make money with ClickFunnels. High-ticket coaching can net you a lot of money if you know what you’re doing. However, traditionally, it’s hard to setup. Just like the e-commerce funnels would be without ClickFunnels.
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time.
….and so much more. These ‘carrots’ are endless. Tap into what you are already great at doing or talking about, jazz it up a little and give it away. Remember, people appreciate value. These types of lead generation and creating funnels positions you as the expert. As you can see the sky is literally the limit with a funnel. I am often creating funnels and testing multiple ones for my network marketing business. I can also make these funnels available to my team members. This will help them, better empower them to make more sales, gain more distributors and grow our team – together.
There are several names for multilevel marketing, including direct marketing, network marketing, referral marketing, direct sales and consumer direct marketing. In a typical MLM, an individual seller earns commissions in two ways: (1) from direct sales and (2) from sales generated by others recruited by the seller. The seller's recruits may have recruits of their own, and the original seller receives commissions from those sales as well. Download AARP Foundation's toolkit, Multilevel Marketing: The Research, Rewards and Rewards, to learn more about MLMs and decide whether one is right for you.
“I wouldn’t be where I am today without the knowledge I gained from [Michael’s] live events and training CDs. Two MUST-HAVE [programs] in your CD library should be ‘The Total Success Pack‘ and ‘Building a Better Life.’ I’ve listened so many times I’ve lost count. PRICELESS information for your journey to success in business and in life… ‘Easy to do. Easy not to do’ The choice is yours.”
Social media: Social media platforms are great marketing channels for the top of the funnel. Social media users spend a lot of time in them and usually spend a good amount of that time consuming content shared by other people. When it comes to getting non-paid traffic from social media channels there are two main ways to do it: you can grow your own social media audience and share your content with your followers, or you can participate and contribute to already existing communities.
Since ClickFunnels is a great offer, you should have no qualms with promoting it. You can also promote the other items in the CF value ladder, which would include the Expert Secrets book or the Dot Com Secrets book. Getting a sale on either of those is certainly not too complicated. But you do have to understand the inherent power of affiliate marketing. At it’s basis is the necessity to add exceeding heaps of value. http://smartbusinesstrends.com/wp-content/uploads/2017/10/ClickFunnels-Tripwire-Templates.jpg
The 1st point that appears illogical is that if the funnels actually work, it doesn’t make sense that anyone who knows that wouldn’t use them. Seems like a no-brainier to me that one would utilize that skill or advantage. It would also seem to follow that if the funnels actually worked, participating in an MLM wouldn’t distract one from his passion. https://i.ytimg.com/vi/-f9H_vJ4kGw/hqdefault.jpg
I think when you made comments about a company you should have kept them neutral or not only commented part of a story. Ambit did have a lawsuit, but it also has several JD Power awards, A+BBB, and many other accolades. I don’t know details of the suit, it may have been 100% justified, but I do know lawsuits are not always justified. Sometimes people are looking to make a buck
You'd have to be living under a rock to never run into someone involved in multi-level marketing (MLM) (sometimes referred to as direct sales or network marketing). Maybe you've been to a party where a host does a presentation about makeup, cookware, or jewelry. Perhaps an old acquaintance has shown you a plan on how you can "leverage your time and money."
Presales: If you know exactly which product you want to sell but haven’t created it yet, then preselling might be something you should look into. There are several benefits to preselling including: generating revenue before your product is launched (which you can later invest in your product), testing different pricing points for your product, validating demand for your idea, gathering feedback about your product before it’s launched. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-bgimage.jpg
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time. https://ads552vaou93hyfr12hxhki2-wpengine.netdna-ssl.com/wp-content/uploads/2017/10/6-clickfunnels-templates.png
If you're familiar with pay-per-click (PPC) ads then click funnels will be a breeze for you. You should have at least a bit of experience with PPC ads before you invest in ClickFunnels or a product similar to it, like Leadpages, but it's not a requirement. Plus, most of the people that thrive with Clickfunnels are of the figure-it-out-as-you-go mentality.
Now that you know the stages and strategies for the new digital marketing funnel, it’s time to put it all into action with a content distribution plan. To start, create an asset list in Microsoft Excel (I’ve included a downloadable template for you below). In your asset list, you should include all of your online marketing assets, including your landing pages (an easy way to do this is to run a crawl of your website with a tool like ScreamingFrog), ad creatives, blog posts, case studies, white papers—anything that’s come out of your marketing department.
Conversions have to happen everywhere. No matter what you’re selling. Whether you need to display a portfolio that will help you convert prospects into buyers. Or, whether you’re building out your own sales funnel and creating the entire process yourself with all the email sequences, up-sells, one-time offers and so on. No matter what, you need to learn how to convert.
First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/clickfunnels-funnel.png
I agree with you that much of the industry is flawed, but what about an MLM that has a service rather than a product such as electricity. It’s not like that could go out of style or that once you buy it you don’t need it again or that your monthly supply is too much and you’re going to stop the monthly subscriptions. I can honestly say that I cannot stand most MLM companies because regardless what you believe or how much you like the product, if you have to try to convince someone else to use it then inevitably the system is flawed and eventually your residuals will dry up. Electricity though, that’s different in my opinion, no one has to convince me to use it, it just comes by default. Find me an MLM that is not selling so much as showing someone an alternative to what they already have to pay and I’d be interested.
But the powerful thing about click funnels is that it gives you those sequences and builds them out, and connects the pages in a logical order and makes integration really simple. On top of that, click funnels links up with WordPress, and the pages inside click funnels you can host on your WordPress site using their plug-ins, so it makes it really convenient.
Trials / demos: Trials and demos are a great idea if you can easily take a portion of your finished product and provide it for free. Doing this will allow your leads to experience your product with very little commitment on their part. The downside of using trials or demos, is that since they are not stand-alone content, they can be perceived as incomplete offerings.
A salesperson can build his commission rate by advancing in rank/steps and by recruiting new distributors. Consider the commission rate of 10 percent if you were on the third step. If you recruit three distributors who meet their goals and earn the commission of 6 percent, then you earn something called differential commission, which is the difference between your commission and the commission of your recruits (an extra 4 percent). This way, your commission is tied to the group’s commission as well, ensuring a group effort when recruiting and selling.
Bottom line: if you’re someone considering an MLM, know what you want from it (discount, part time income, time away from other life duties, a career opportunity, etc), follow you passion in choosing a product/company, do your research , be aware and willing to set a work schedule and actually spend that time working every day (at least in the beginning), do the trainings recommended, have a growth mindset and don’t give up unless you can honestly say you’ve don’t what’s required….
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I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting?
Direct email: Direct email works great if you have a list of people interested in your business. For example, people who attended one of your in-person workshops, a list of current customers, or a group/community you are a part of or manage. Important: Notice how we specify that these should be people you previously had contact with. We don’t recommend that you purchase email lists to do direct emailing as that can have a number of negative consequences for you and your business.
* Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.
Thanks for the list. As with anything it’s a matter of opinion and you have to put in the work to see results. If you’re just doing parties in your hometown, that’s probably not going to work. With all the tools you have in the Internet you can really promote whatever it is you’re selling. If you want to be successful with a good company, you have to look at it as a business and roll up your sleeves.
I have a friend who is proposing I join Arbonne? She would be good to work with although I am not educated on all the MLM companies and don’t want to make the wrong choice. I also have a blog which I want to leverage and it seems like most of the health and wellness MLMs utilize hosted parties. Are there any that are more internet based that have had a long time track record! Thanks and sorry for all the questions!
Hey guys! Zach Miller here. Today I’m going to teach you five ways you can use a sales funnel to build your network marketing business. So maybe you’re not seeing the results from network that others are raving about, right? Well, let me explain what you might be doing wrong. I’ll also cover how you can use a sales funnel to build your networking business.
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.
If you can’t drive traffic, you can’t really earn money whatsoever. Period. End of sentence. So you have to figure out where that traffic is going to come from because it’s the lifeblood of your business. Your potential to generate an income is going to be directly tied to your ability to get prospects to visit your landing pages, offers and sales funnels. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Create-Custom-Funnel.png
Taylor researched the investment required to launch an effective business-building campaign for a recruitment-focused MLM (a company that places compensation and incentives for recruiting a "downline," as well as selling a product). He estimates a minimum of $25,000 in total expenses that include incentives, products, phone, internet, giveaways, computer supplies, advertising, and travel etc. To come up with this figure, he joined a recruitment-focused company and worked full-time with the business for a year. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/powtoon-alternative-webinar-replay-landinpage.png
The Isreali immigrant brothers turned entrepreneurs behind Seacret Direct managed to take a cliche mall kiosk (you know, the ones that bother the crap out of you while you’re trying to shop) and turn it into a multi-million dollar global direct selling ccompany. Skincare products are pretty yawn-worthy nowadays, but Seacret’s dead sea products come with a 5,000 year history and a lot of fanfare.
1) The cost to acquire new customers is rising. Before you could just send traffic to your website and make some money. Nowadays, it has become almost impossible unless you use sales funnels. What are sales funnels? It's simply a sequence of offers that you present to your customers. Basically, when you go to McDonald's, they ask you "Want some fries with that?" and "A dessert?". They make 8 times the profit with their "sales funnels". Would you like to make 8 times your profit? If you don't want to be out of business, you need sales funnels. What if I could show you the quickest and easiest way to build sales funnels without hiring a team and without coding? That brings us to point #2.
The purchase decision is the natural conclusion of the preceding three stages. You determine that you have a problem, investigate your options, decide which one is best for you, and then pull the trigger. However, businesses need to be aware that there are two things that can disrupt this stage: negative feedback from fellow customers and the prospect’s motivation to accept this feedback.
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China. In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses. Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes. https://i.ytimg.com/vi/pqT8yFqx858/maxresdefault.jpg
Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric.
The strategies used to gather information tend to vary based on the size and scope of the purchase. Recognizing that you’re hungry, for example, might result in a quick Yelp search for restaurants in your area. Deciding which provider to use to place a new in-ground pool at your home might involve calling around, reading company reviews online, visiting showrooms, and talking with salespeople.