If you’re running an accounting business, at this stage, your customers would be evaluating different potential service providers. They might need resources like pricing guides (so they know what ballpark rates are), how to evaluate the landscape of accounting services (i.e. whether to hire a solo accountant, an agency, etc), or how to choose an accountant.
Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric. http://gedlynk.com/wp-content/uploads/2016/06/lead.png
You see, most network marketing companies have company branded websites that are designed to make product sales. And some of them do a fantastic job at it. But, what will happen if that prospect lands on that website and they are simply not ready to buy, right now. Chances are you have now lost that prospect or potential customer because you had no way to follow up with them, or even stay in distant contact. https://www.growthmarketingpro.com/wp-content/uploads/2018/05/cropped-cropped-growth-marketing-pro-2.png
Leesville Daily Reader: Rolanda Blake of Leesville is the newest recipient of a free car courtesy of Mary Kay Cosmetics. Blake took possession of her brand new 2006 Pontiac Vibe on Monday, March 6, 2006 at Alford Motors. Blake began working for Mary Kay Cosmetics in 1998 after reading an article about the company in … Continue reading Rolanda Blake Gets Mary Kay Car
Define your end goal. This is the end relationship you want to have with the information you gather, and it differs greatly for online businesses. In some cases, the contact details of a person is your Internet-based goal, because it may funnel leads into a service-based business that calls its customers by phone, and in other cases, it is developing repeat clientele.
PPC ads are always a great addition to an online business, but a PPC ad with a landing page and webinar is better. Let's take that another step after the webinar and ad cross-selling to a purchase, then an additional upsell after the initial purchase. Then repeat the process over and over again, until the customer reaches the very top of the "staircase" you have created. Now, a customer that wanted to buy the shipping for a free book, just made a purchase for your $25,000 a year coaching program.
The Instant Funnel Profits System comes with easy and simple Step-by-Step Instructions so you can quickly setup your free money making system and once completely setup, you will begin to make profits every day. Our Free System will generate passive and recurring income for you. Get started now and be completely ready to go in less than 45 minutes. You will be making profits within 24-72 hours of completely setting up your system. https://blog.clickfunnels.com/wp-content/uploads/2017/03/Clickfunnels_Blog_Free_Shipping.jpg
At some point, a visitor becomes a potential customer when they consider whether the service or product offered is a match for their needs. This may happen during their first visit to your website or months later. We often get lost in conversions and forget about the number of returning visitors. Our content and its messaging should speak to consumers who may be on-the-fence or just doing research at the time and return later for their purchase. A single serving message that attempts to get the visitor to convert now is usually the case for the majority of websites content. We lose sight that not everyone will convert on the first visit. However, at this point in the online marketing funnel, we want to make our unique value proposition clear and provide information that the user needs to make the purchasing decision.
Conversions have to happen everywhere. No matter what you’re selling. Whether you need to display a portfolio that will help you convert prospects into buyers. Or, whether you’re building out your own sales funnel and creating the entire process yourself with all the email sequences, up-sells, one-time offers and so on. No matter what, you need to learn how to convert.
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting?
% new sessions: this will tell you what portion of the traffic that your site receives comes from new visitors (those who haven’t previously visited your site.) You want this metric to be high so you know that you are consistently bringing new people to your site. However, if this number is too high, it can mean that you are not doing a good enough job of bringing people back to your website.
Hi Jeremy great article. Here’s my take for what it is worth,after working 50 years for the bank making not so much money,having to accommodate there time schedule ,negotiated vacations and seeing very few people advance to 6 figure incomes,I’m somewhat intrigued by the idea of using my retirement years looking at mlm as a part time endeavour . Obviously I put a lot of blood sweat and tears into my previous job,so I’m not expecting to make my millions in a couple years in mlm, but I like the (do it in your own time) idea. If I find a product I like and would use anyway why not? I also like the idea that the potential is there biased on your own efforts. Am I wrong What do you think?
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting? https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/funnel-example-clickfunnels.jpg
Each company will have a different startup cost, which is a fee that new distributors must pay to begin distributing. Companies with high startup costs are more likely to be recruitment-centric MLMs. MLMs that focus on recruitment are generally called pyramid schemes, or schemes designed only to tie down new recruits instead of selling quality products to interested customers.
Amazing article. One question I have is about how to avoid the risk of FB terminating an ad account for using it to drive traffic to this kind of landing page. The first part of that question is, do you think a simple opt-in page like you described (with no content other than a "hook" that FB might argue is deceptive) would result in the ad being disapproved and possibly the ad account at risk of being terminated? The second part of the question is do you think the FB ad itself would need to be toned down, or do you think it's safe to just repeat the hook? It seems like FB is getting more and more strict about this kind of thing. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/powtoon-webinar-registration-campaign.png
A content plan isn’t just about writing what you “think” will resonate with your target audience – but rather about knowing precisely what they want at every stage in the conversion funnel. You’ve got a lot of layers involved and some of them might even overlap, so it’s vital to understanding exactly where all of your readers are at each stage of the process.
A sales funnel uses a series of ordered web pages that guides a new customer into a buying decision. You target a group of people to a specific product that would benefit them. Some funnels are only two pages and some can be much longer. I use funnels but still rely on a team of sales professionals to close deals over the phone. That’s where Russell and I are different.
At least in the real world the customer can see the product and the person selling it to them in person. It’s not enough for a customer to purchase a digital product just because you think you are stellar. They have to know the reasons why and ultimately believe in your product before they make the purchase. Plus, there is almost an expected sense of targeting that customers are now accustomed to, and the sales funnel is one of them.
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
The ABM strategy begins with identifying and targeting best-fit accounts. Marketers then serve personalized messaging to all of the decision-makers at the accounts. The idea is based on the notion that individuals rarely make purchasing decisions on their own anymore. Instead, a team of often seven to 20 people are involved in the decision-making process. This means marketers have to reach all the decision makers within a particular company. To support this approach, marketers have identified five stages in the ABM model:
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
The prospect of working from home is becoming increasingly popular. According to The New York Times, a recent Gallup poll reports 43 percent of employees work remotely some of the time. Of those, the number working from home four to five days per week has jumped to 31 percent. Modern workers seem to be embracing the flexibility of working remotely, so it’s not surprising that multi-level marketing companies (MLMs) are “poised for explosive growth,” Forbes predicts.
I am an expert blogger, online entrepreneur & internet marketing coach who provides vital training and personalized help for those looking to build, brand, and grow their blog and online business the right way, the first time. I currently reside between the mountains & the sea in the Pacific Northwest with my beautiful wife and our five awesome kids. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/leadpages-integrations-payment.png
Webinars are powerful because you have an active and engaged audience with you live. Sure, you could automate your webinars. But, when they’re live, that’s when they’re truly powerful. Russell Brunson always says that if you do a webinar every week for a year, you’ll be a millionaire by the end of it. Now, that doesn’t guarantee you anything. You might make no money at all. But does show how powerful this forum is for selling.
I would recommend getting them on an email list, because then you can remarket to them if they decide not to buy. You have an asset there. You're building an asset. On top of that, if you have future offers that are congruent to that, you can market those to them as well. The second way is to create a sales page for that supplement in your online MLM sales funnel.
Conversion rate: This is a really important metric. While your revenue and number of customers will tell you how much money your funnel is generating, your bottom-of-the-funnel conversion rate is an indicator of how effective are your tactics at converting leads into customers. How you obtain and calculate this conversion rate will depend largely on the tactic you decide to use. For example, if you are doing a product launch with an email sequence, you might want to look at the percentage of subscribers who became customers during the launch. If you want to learn how many people who visit your sales page end up becoming customers, you can use Google Analytics goals to keep track of this metric. https://i.ytimg.com/vi/YJkLVofBF_s/maxresdefault.jpg
There are several names for multilevel marketing, including direct marketing, network marketing, referral marketing, direct sales and consumer direct marketing. In a typical MLM, an individual seller earns commissions in two ways: (1) from direct sales and (2) from sales generated by others recruited by the seller. The seller's recruits may have recruits of their own, and the original seller receives commissions from those sales as well. Download AARP Foundation's toolkit, Multilevel Marketing: The Research, Rewards and Rewards, to learn more about MLMs and decide whether one is right for you. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Funnels.png
Offer a free mini course: If you are in the business of monetizing your knowledge and expertise, a mini course is an excellent way to provide additional value to your visitors while also building your own image as an expert. Mini courses might take more work to create, but they also have the benefit of being perceived as more valuable than ebooks and PDFs.
In just 30 years, Melaleuca has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 19 countries around the globe. It has become one of the largest catalog and online wellness retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million customers shop with Melaleuca every month.
Have someone examine the ratio of visitors to your page, versus how many people enter their contact information to get access to content. A high percentage means you are targeting your demographic well, and should continue to offer similar content. A low percentage means you need to invest more in adding value to the free content or service you are offering.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions? https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels-tracker-1024x442.png
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too. https://i.ytimg.com/vi/Z-ywEnz7QcY/hqdefault.jpg
I’m torn. I use Rodan+Fields but never considered being a distributor. Then a friend of mine introduced me to Jeunesse and got me fired up to be part of his team. I said “yes”. But now I’m wondering if the company is right for me because a) I read some negative stuff online about the company, the products, lawsuits, however the team is amazing! b) I actually really like what R+F has done for my skin therefore I feel I connect with the company more.