People who wonder why network marketing doesn’t work have likely also never joined the best MLM for them at the time or had great upline support and a team around them to get through the often frustrating first few months. Opportunities abound – even publicly traded multi-level marketing companies, who you would think are these huge businesses that give you no attention, have small teams and wonderful leaders to join. It’s just a matter of finding the top teams in the company you’re looking at. https://i.ytimg.com/vi/7pOXESV4H-w/maxresdefault.jpg

Carl Rehnborg is credited as having started the multi-level marketing industry back in the 1930s. After learning about the benefits of dietary supplements in China, Rehnborg came back to the United States and started a company called The California Vitamin Company, which was later rebranded to Nutrilite. Six years after that rebranding, Rehnborg reorganized the company’s structure and the way it sold products into what we know as MLM today.
How to get started: If you want to do this at a conference, start by making sure that it’s ok with the organizers if you share content on your website with the people you are speaking to. Most of the times they will be ok with it and give you some pointers on what you can or can’t do, but for certain large conferences you might not be allowed to do this. To get people to visit your website, create content that is highly relevant to the topic of your talk and share it using a URL address that’s easy to write down or remember, as people will likely need to go back on their notes to visit your site.  https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/image10.png
Once you have each asset labeled with a stage in the buyer’s journey, start adding platforms and strategies for which that asset would be good a good fit. For example, blogs and infographics work great on social media, while case studies should be left to email marketing and PPC ads. From there, you can create your actual content distribution calendar: https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-pricing.png
Founded in 1978, Forever Living Products is a multi-billion dollar MLM company with a presence in over 150 countries. Forever Living manufactures and sells dozens of exclusive, beneficial wellness products based on aloe vera. According to Forever Living, aloe enhances the body, inside and out. As a result, the company’s products range from age-defying facial treatments to delicious, antioxidant-rich drinks.
Thanks for epic post. I actually purchased the Perfect Sales Funnel program many months ago, and shamefully have not yet worked through the program, which I am planning on doing this weekend coincidentally. My question is, has anything changed that I should be aware of in the last 6 or so months since I bought it? As we know on this online space, things change fast and furiously! Thank you 🙂
To be clear, MLM is a viable home-based business opportunity. Anyone interested in selling a product to generate income has the ability to achieve success. With that said, it is crucial to research and investigate the company and products thoroughly to make sure that it's not a scam, and also, that it's a product and system you feel you can promote. There are many single-level marketing (selling products without a recruiting component) companies where the likelihood of generating income is much higher than typical MLM statistics. https://changecreator.com/wp-content/uploads/2018/07/null-30.png

Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete


SEO: Search engine optimization (SEO) is the process of improving your content’s visibility in search engines. Or, in simpler terms, SEO is about getting traffic to your site from sites like Google, Yahoo, Bing, and other search engines (this type of traffic is known as organic traffic.) For that to happen you have to try to rank your content in the top positions of the search results for specific terms or phrases (known as keywords.) Something you should keep in mind about SEO is that it’s not a fast process. Pursuing SEO early can have a huge pay off down the line—when you start getting free and consistent traffic from search engines—but if you are just getting started and need traffic right away, I recommend that you look into immediate sources of traffic while you work on SEO.  
The low cost often lures people in without doing their research. People make many mistakes when starting in MLM. Some don't research the company or product. Others don't read the contract they sign. Many newbies rely on the information provided by their sponsor. This is a problem because even the best sponsor won't be able to cover every little detail, and of course, some sponsors fail to disclose everything (in which case, you don't want that sponsor). Problems people experience in MLM due to failure to research or study the contract is their fault, not MLM.
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%.[26] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[27] Companies such as Avon, Electrolux, Tupperware,[28] and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs.[23] The DSA has approximately 200 members[29] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.[30] https://changecreator.com/wp-content/uploads/2018/04/10-mintue-funnel-screenshot.png
Breaking into the world of travel bloggers, hotel hoppers, and digital nomads with #wanderlust was one of the best ideas MLM ever had. Everyone out there wants to work remotely nowadays, and a huge portion of those people want to do it so that they can travel. So, a remote income opportunity with a travel MLM just makes sense. WorldVentures is hitting this niche hard, having been named one of the Inc. 5000’s fastest growing companies twice in a row.
We see evidence of people succeeding at things quite clearly thanks to the internet. But how many of us actually believe we can see things through and generate a respectable amount of cash online? Not many. But when you do harbor a deep-rooted belief, the rest is simply methodical. You just follow a proven system to get you from Point A to Point B.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://thrivethemes.com/wp-content/uploads/2016/10/A-Medium-Funnel.png
% new sessions: this will tell you what portion of the traffic that your site receives comes from new visitors (those who haven’t previously visited your site.) You want this metric to be high so you know that you are consistently bringing new people to your site. However, if this number is too high, it can mean that you are not doing a good enough job of bringing people back to your website. 
You’d probably think I’d lost my marbles, and I don’t blame you. Back in the 1980s and 1990s, it was a common marketing strategy to send out mass advertisements via fax machine, similar to today’s mass-email marketing campaigns. They worked. They were a viable marketing strategy because everyone had a fax machine, and used it on a daily basis. Now? Millennials are stumped when it comes time to operate one and the majority of Gen-Z doesn’t even know what a fax machine is. http://smartbusinesstrends.com/wp-content/uploads/2018/09/ClickFunnelsPricing-table.png
Thanks for the list. As with anything it’s a matter of opinion and you have to put in the work to see results. If you’re just doing parties in your hometown, that’s probably not going to work. With all the tools you have in the Internet you can really promote whatever it is you’re selling. If you want to be successful with a good company, you have to look at it as a business and roll up your sleeves.
In 2003, Thirty-One Gifts was founded by Cindy Monroe. Because she saw a need among women who didn’t have time to visit gift shops and boutiques, she decided to bring these shops to them. Thirty-One consultants offer totes, purses, thermal bags, and organizing items at home parties, catalog parties and online. What’s more, you can invest in this MLM for just $99. In return, you’ll receive the enrollment kit. This includes more than $400 worth of new products and business supplies. In short, you’ll get everything you need to successfully start your business.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured?

Advocacy (aka, loyalty and evangelism) - This is often one of the most overlooked stages in the marketing funnel. But brands who work to turn their satisfied customers into advocates often score major rewards for their efforts. Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family and friends.  
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
MLMs are also criticized for being unable to fulfill their promises for the majority of participants due to basic conflicts with Western cultural norms.[57] There are even claims that the success rate for breaking even or even making money are far worse than other types of businesses:[58] "The vast majority of MLMs are recruiting MLMs, in which participants must recruit aggressively to profit. Based on available data from the companies themselves, the loss rate for recruiting MLMs is approximately 99.9%; i.e., 99.9% of participants lose money after subtracting all expenses, including purchases from the company."[58] In part, this is because encouraging recruits to further "recruit people to compete with [them]"[4] leads to "market saturation."[22] It has also been claimed "(b)y its very nature, MLM is completely devoid of any scientific foundations."[59]

Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike https://i.ytimg.com/vi/s4m5P5NR-4A/hqdefault.jpg
It’s not uncommon now for a customer to be enticed with a lead magnet, download the free giveaway, come back to the site to investigate and gather more viable information, received several targeted emails, and finally be tossed over to a purchase site where they will at that point be given the option to purchase their chosen product. That’s how sales funnels work in today’s world.
You’d probably think I’d lost my marbles, and I don’t blame you. Back in the 1980s and 1990s, it was a common marketing strategy to send out mass advertisements via fax machine, similar to today’s mass-email marketing campaigns. They worked. They were a viable marketing strategy because everyone had a fax machine, and used it on a daily basis. Now? Millennials are stumped when it comes time to operate one and the majority of Gen-Z doesn’t even know what a fax machine is.

Remarketing: We already covered remarketing in the middle of the funnel section of the post. In this stage of the funnel, you can use remarketing to target those leads who are really close to purchasing your product. For example, you could target people who visited your sales page but didn’t purchase the product, or maybe target those who downloaded one of your lead magnets to offer them a special discount.    
Carl Rehnborg is credited as having started the multi-level marketing industry back in the 1930s. After learning about the benefits of dietary supplements in China, Rehnborg came back to the United States and started a company called The California Vitamin Company, which was later rebranded to Nutrilite. Six years after that rebranding, Rehnborg reorganized the company’s structure and the way it sold products into what we know as MLM today.
An online sales funnel promotes one of those two things and depending on how you build it will determine the type of leads and traffic you put into that funnel and how successful that funnel is. Your sales funnel and all the copywriting, all the text, all the images and everything else in that funnel needs to be congruent with the message that you're delivering and the offer that you're promoting.
Once your target audience is aware of their needs and your company they move into the “think” stage. This is where it gets tricky—the majority of consumer research happens in this stage, and the research and discovery loop takes them back and forth through different mediums. During this stage, it’s crucial to build your authority and get your target audience onto your website. https://i.ytimg.com/vi/ROYd9Z1sS1A/maxresdefault.jpg
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.
Webinars: With webinars, you have an engaged audience that’s akin to being in the same room with others while pitching whatever product or service you’re offering. This is a great way to sell high-ticket products and services as well. Sure, lead to application to phone call is great, but a webinar really sells like there is no tomorrow. Most people also like to combine the webinar with an application, pushing them to the app after the webinar is completed and closing the deal on a phone call.
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