If a customer has a great experience, they will often return to your company when they need your product or service. The value of the entire future relationship with your customer (a.k.a. Users Lifetime Value, or, LTV) is not something to disregard. Selling is harder than ever nowadays; consumers are increasingly tuning out advertising and sales conversations, instead, they are choosing to re-engage with brands much later in the marketing cycle. They may have done most of their research and nearly settled on their choice, or after purchasing your product or service. Unfortunately, if consumers are in charge of the conversation and tuning out your attempts to reach them, replacing lost customers is that much more of a challenge. This is why retaining customers and creating brand advocates is crucial to business today. Additionally, when consumers have a good experience with a brand, they often share that information with their friends. These seem like prehistoric marketing tactics that do not apply to online marketing, but they do.
Yes, you might want to learn the overview of it so you’re knowledgable and understand how your checks are getting formulated, but I’ve met too many successful networkers who can’t explain comp plans to spend any real time on them. When people ask questions, I refer them to the documentation that’s available and ask them if they’re ready to start a business they can work from home – even online in most cases.
In just 30 years, Melaleuca has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 19 countries around the globe. It has become one of the largest catalog and online wellness retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million customers shop with Melaleuca every month.
I highly recommend you at least have one funnel in place to generate customers in your business, whether it's a service or product-based business, because it will help keep your company safe. It will help keep you safe from the FTC coming in and saying, “Look, you just have a big down line full of people that only buy the product themselves. You don't have real customers. Thus you're not a real business.” https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels_blog-Funnel_Hacking_Live_2017-12.5.16_6V2.jpg
People who wonder why network marketing doesn’t work have likely also never joined the best MLM for them at the time or had great upline support and a team around them to get through the often frustrating first few months. Opportunities abound – even publicly traded multi-level marketing companies, who you would think are these huge businesses that give you no attention, have small teams and wonderful leaders to join. It’s just a matter of finding the top teams in the company you’re looking at. https://i.ytimg.com/vi/7pOXESV4H-w/maxresdefault.jpg
I highly recommend you at least have one funnel in place to generate customers in your business, whether it's a service or product-based business, because it will help keep your company safe. It will help keep you safe from the FTC coming in and saying, “Look, you just have a big down line full of people that only buy the product themselves. You don't have real customers. Thus you're not a real business.”