Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  
Who wants to get fit, look younger, and lose weight? Jeunesse, meet your global target market: everyone. With their crazy sales numbers, I wouldn’t be surprised if they are selling to just about everyone in the world. Jeunesse routinely make the list for the top 20 MLMs in the world, and they’re doing about $1.4 billion in annual revenue. Not only are you selling a very well-trusted product, but the sign up cost is also one of the lowest out there ($30).

Richard Lindner is the Co-Founder and President of DigitalMarketer, the industry leader in global digital marketing education. While running a global team of more than 50 professionals worldwide, Richard is also a sought-after executive leadership expert, working with some of the world’s most exciting brands like Uber, Harper Collins, Infusionsoft, Marapost, and Ethiad Airlines—to name a few. http://smartbusinesstrends.com/wp-content/uploads/2017/10/ClickFunnels-Editor.jpg
I premise this article with all of that because I’m kind of giving you a disclaimer. Every week, dozens of people write to me and tell me that they’re trying to figure out a good way to make some side income on the internet but they just don’t know how. They’re stuck in neutral. They don’t know where to go or what to do. Now, if you’re just starting out, I get it. You might not want to be that rah-rah cheerleader jumping up and down promoting your offer. But sometimes, that’s what it takes.
Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.   

Great article, thank you for including some statistics. I do have a few friends who make a bit of side money with selling DoTerra and Norwex, but I also think they mostly do it to get wholesale prices on products they want to purchase anyway. It’s incredibly difficult to actually make a profit unless you’re willing to pour your entire life into the company.
They’re sliding, though. Revenue is falling in North America and their sales force is shrinking. Revenue slid 19% in 2013 and 7% in Mexico. Skip ahead to July 2015 and revenue is still spiraling downward, with a 17% drop (5). Analysts blame Avon’s failure to maintain a strong identity for its products as well as the strong dollar. Lesson: Always re-create yourself.
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
You can also convert those ebooks into audiobooks using ACX, which will publish to Audible, also owned by Amazon. You can hire a producer or do it yourself. If you don’t have the funds for a producer, you can always share the revenue by doing a royalty split. You’ll need to give up some of your income, but if you don’t have the funds, it’s an easy way to get the audiobook produced for free.
I know there are shady companies, I know there are shady sales people, but that’s in ANY business, not just MLMs/direct sales. As far as the pyramid structure? I can’t speak for other companies, but I can speak for mine and my experience in corporate America. In CA there are grunt workers who process, etc and then there are the team leaders, supervisors, managers…there are people who have jobs that don’t exactly fit into that system, they’re their own…pyramid structure within the main one, but that’s basically how it is, at least in my experience. With my MLM company, it’s basically the same: consultants, leaders, senior leader, directors. Each level has a job and each gets paid accordingly for their time and effort. If we choose to be a sales person and a recruiter (which to me is really offering the opportunity because you never know who might need it and I know MANY people who have needed it, it literally changed their lives and the lives of their families…for the better, of course) then we can work up to leading our own team (those we recruited) and be paid accordingly. Upper level leaders train and support their sales people and the leaders under them… there’s nothing shady about it. As someone else who commented suggested, I did my research and asked LOTS of questions because I WAS skeptical and I think everyone should.

It seems to me that in your assessment of the top 25 MLM that you had a preference for one essential oil company (Young Living) over the other (doTERRA) which outranked YL. You give a glowing review of YL and state that they “set the standard” & are a “solid pick”. While you seem to question why people could possibly like doTERRA with comments like “Users swear by the oils, and for whatever reason, people (and not just people in Utah) are strangely passionate about telling their friends about them.” For “whatever reason”??? “Strangely passionate”??? You come across as bias. You also incorrectly state that YL set the standard for quality, while they may have been the first legit EO Co. they didn’t set the standard. Infact their lack of wanting to find the purest most potent EO available (which comes from the country the plants are indigenous to) and having strict testing to ensure the purity and potency is why doTERRA was founded, doTERRA set the standard because YL didn’t want to. And that is why doTERRA is the #1 EO company and why Young Living is not. Not to mention how well doTERRA takes care of the suppliers through Co-Impacting and how they’re improving their lives through The Healing Hands Foundation. The foundation builds wells, schools, provides personal care products as well as many other things. doTERRA is changing lives for the better all around the world so that is one of the “reasons” we’re “strangely passionate” about spreading the good news of doTERRA essential oils. Not only are doTERRA EO more potent and purer making the the “solid pick” they are literally saving peoples lives.
The Direct Selling Association (DSA), a lobbying group for the MLM industry, reported that in 1990 only 25% of DSA members used the MLM business model. By 1999, this had grown to 77.3%.[26] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[27] Companies such as Avon, Electrolux, Tupperware,[28] and Kirby were all originally single-level marketing companies, using that traditional and uncontroversial direct selling business model (distinct from MLM) to sell their goods. However, they later introduced multi-level compensation plans, becoming MLMs.[23] The DSA has approximately 200 members[29] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.[30] https://changecreator.com/wp-content/uploads/2018/04/10-mintue-funnel-screenshot.png
First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed.
For that reason, while you might want to experiment with tracking all the different metrics below (or any others that you think could be valuable), it’s best to choose a core 2-5 to focus your attention on. You can always add more later, but be sure you’re actually making changes based on the data you generate from these few metrics before expanding your data operations.
Don't forget that your money making online business funnel is a never-ending process that is always evolving, depending on the needs of your customers. Always be asking yourself, “How can I serve and add unbeatable value to my customers?” That is the kind of mindset that will keep your customers coming back for more. In the words of Napoleon Hill, “The man who does more than he is paid for, will soon be paid for more than he does.”
You, not stats, dictate your success. Like most things in life, success or failure mostly relies on the individual. Certainly, the MLM industry has a vast sea of reps who don't make much money or who quit, but there are reps who are meeting their income goals and some (a small few) are rich. The same could be said about bloggers and most other entrepreneurial ventures.  https://changecreator.com/wp-content/uploads/2018/07/null-4.png
But please do a little research before you blanket insult an entire industry or business model. I am a single mother with a 6 figure income because of MLM, nearly twice that when I’m actively working my business with both of the companies I represent, and while not everyone has the skill set to succeed in this business, the potential is certainly there, for those that do.
Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x
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