An online sales funnel promotes one of those two things and depending on how you build it will determine the type of leads and traffic you put into that funnel and how successful that funnel is. Your sales funnel and all the copywriting, all the text, all the images and everything else in that funnel needs to be congruent with the message that you're delivering and the offer that you're promoting.
You'd have to be living under a rock to never run into someone involved in multi-level marketing (MLM) (sometimes referred to as direct sales or network marketing). Maybe you've been to a party where a host does a presentation about makeup, cookware, or jewelry. Perhaps an old acquaintance has shown you a plan on how you can "leverage your time and money."
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/leadpages-pricing.png
A few people do make big money from MLMs. And these people are often trotted out in promotional videos, celebrated at annual events, and very publicly ‘rewarded’ with prizes like prestigious cars (although these ‘prizes’ aren’t as generous as they first appear – you simply get a discount on the lease which you must take out in your own name, and if your sales fall, the discount ends…). You also need to promote the company on the car they ‘give’ you. https://i.ytimg.com/vi/5b39-VT3qPQ/maxresdefault.jpg
I just started selling for one of the top 15 and I went in knowing that this was just supplemental cash and nothing that would support my family. I spend 15 minutes (mostly from my phone) a day on my business and am happy with what I’ve done thus far. If it covers groceries and some extras like clothes or shoes, I’m good. If I start to become even more successful, great. It’s my competitive nature to want to out rank others, so I find it to be more of a personal challenge than thinking I’m going to get rich and stay rich. I appreciate the article and the no BS attitude. https://winningwp.com/wp-content/uploads/2017/11/ClickFunnels-Editor-Side-Panel.jpg
Not all MLM companies are created equal. Many see an initial burst of success followed by a gradual tapering off of profits, causing them to collapse and go out of business. MLM companies that succeed have sound business models, both for those who run the company and for those who sell product and recruit new sales agents. There are many sites devoted to MLM rankings, creating lists of companies likely to provide a return on investment to sales agents interested in the industry.
Not sure how to find your first client? Good news: you can start making money with Upwork in just a few days by creating a targeted profile and submitting persuasive proposals. There are all sorts of projects available on the site, so whether you’re interested in writing code or writing blog posts, you can turn your time and skills into a source of income.
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting? https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/funnel-example-clickfunnels.jpg
I was a hard NO to network marketing companies because my perception was all the things you listed – expensive to start, most people lose money, etc. I’m a former financial analyst however, and once my first daughter was a year old, I was at the breaking point with the corporate world too! Then I was introduced to the social marketing company I’m now a part of (and have been for 2.5 years now), and am happy to say that my income now matches that of my corporate job, WITH the perks of setting my own schedule, working from home, being present for my children, etc. So, perhaps the issue isn’t with the industry in general, but PLEASE do your research! A solid company should have easy to find compensation summaries so you can see what the average incomes and timelines to promote are, as well as low startup costs & no inventory requirements. Yes, it is work!! But it can also be a wonderful option if you’re willing to put in the time and effort.
I will give you an example of how important trust is in regards to making a sale with an internet business. How many of those annoying spam emails that have a headline like “Prada handbag sale – from $100”. I assume that, like me, you just delete them. I bet you don’t even open them. Why not, a Prada bag for $100 is incredible value! It’s for one reason only… it’s because you don’t trust them!
First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
I was a hard NO to network marketing companies because my perception was all the things you listed – expensive to start, most people lose money, etc. I’m a former financial analyst however, and once my first daughter was a year old, I was at the breaking point with the corporate world too! Then I was introduced to the social marketing company I’m now a part of (and have been for 2.5 years now), and am happy to say that my income now matches that of my corporate job, WITH the perks of setting my own schedule, working from home, being present for my children, etc. So, perhaps the issue isn’t with the industry in general, but PLEASE do your research! A solid company should have easy to find compensation summaries so you can see what the average incomes and timelines to promote are, as well as low startup costs & no inventory requirements. Yes, it is work!! But it can also be a wonderful option if you’re willing to put in the time and effort.
Hi Nate! wow great info! Being a total introvert and afraid to go towards people BUT am trying to find a way that people would be interested and come to me so I could talk to them about my work. I have no clue what to share on social medias to spike their curiosity. Been over the net for over a year trying to find a way to have people come to ME instead of me after them. Any suggestions? Bless you for your help!
The basics of the modern digital marketing funnel include four key stages (similar to AIDA): attract, nurture, convert and delight. However, to accommodate the many different kinds of marketing projects required to compete in today’s fierce online marketing battleground, the funnel steps have expanded. Numbers vary, but these 10 steps often comprise well-oiled digital marketing funnels. The first six stages take place before and up to the point of sale. The last four occur after the point of sale. Here’s a brief overview: https://blog.meshagency.com/wp-content/uploads/2018/10/ClickFunnels-Alternative_Mesh-Blog-Post_Leadpages-2.jpg
Thanks Jon for this useful episode i started on email marketing and i have created a funnel about weight success story and my magnet was a 7days free home workouts and i have run a campaign on facebook the first day i got 5 subscribers but after that no one has subscribed for over one month i have targeted USA women 🙂 and till know i don’t know why i have fail
Your comment and it’s militant nature are the EXACT OPPOSITE of what I believe the doTERRA culture is founded upon. I hope anyone reading this thread choose to look past your article and it’s attack on YoungLiving when basing their decision as to which company they choose to go with. I want them to know that the manner in which you needlessly attacked them is in no way a representation of all the other reps nor the company itself.

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People who wonder why network marketing doesn’t work have likely also never joined the best MLM for them at the time or had great upline support and a team around them to get through the often frustrating first few months. Opportunities abound – even publicly traded multi-level marketing companies, who you would think are these huge businesses that give you no attention, have small teams and wonderful leaders to join. It’s just a matter of finding the top teams in the company you’re looking at.
I know a few people who have done really well with MLM, but like you mentioned, 99% of people fail. A lot of people don’t like them because of the pyramid structure, but in my opinion that’s not such a big deal. Most sales-oriented companies have a pyramid-like corporate structure with a few different levels of sales managers that all get commissions or bonuses based on their team’s performance. If it’s a typical employer – employee relationship the pyramid structure is usually ignored and no one has a problem with it. What I don’t like about MLM (as has already been mentioned) are the exaggerated promises, the huge failure rate, overpriced products, and forcing people into buying products to be a part of it.
Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues.[62] Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal).[11] O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'.[10]
Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]

You can learn more about it here. The coaching program that allowed me to quit my 9 to 5 for good, a business model which requires no recruiting. Instead of talking to people with no money, you only do business with small business owners that’s got money to throw down and you solve their number 1 problem which is they need more customers from the internet.
The low cost often lures people in without doing their research. People make many mistakes when starting in MLM. Some don't research the company or product. Others don't read the contract they sign. Many newbies rely on the information provided by their sponsor. This is a problem because even the best sponsor won't be able to cover every little detail, and of course, some sponsors fail to disclose everything (in which case, you don't want that sponsor). Problems people experience in MLM due to failure to research or study the contract is their fault, not MLM.

Engagement (aka, brand awareness) - Today, brand awareness often begins online, typically on of one the many social media platforms, like Facebook, Twitter, YouTube and LinkedIn, where consumers discover brands. The goal is to reach a large number of people and start attracting potential customers from the masses. Engagement can take a variety of forms, including free offers for educational content, social media posts or ads or reviews from friends and family.
Another way to make money online is through coaching or consulting. This works if you have a proven track record in business or whatever vocation you’ll be coaching in. Don’t just fake it until you make it here. Remember, in order to make money in any capacity, you need to add loads of value. And you can’t add value if you have no experience in whatever it is you’re selling and providing a service for. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-2-1024x685.png
To a lot of independent professionals, such as consultants and service providers, sales funnels may appear to be unnecessary and overly complicated. They may seem impersonal or cold. This may be true in some cases, but you can implement a simple online marketing sales funnel that allows your personality to shine through while guiding your prospects toward your goal.
However, when you succeed, you can definitely make lots of money online. Not just a little bit. Some successful ad agencies are making five to six figures per month in revenue. That’s significant by anyone’s standards. But then there’s people like Nicholas Kusmich who are absolutely crushing it in the ad agency game. Just ensure that you do your due diligence before you sign up to anyone’s program or buy anyone’s course to start your own agency.
OK here is the difference Steve. If you quit any of these MLM companies for a whole year, Continue buying product but help no one set up a shopping account, even 2 years, will you continue to get paid by the company? So Steve, as a Director with Melaleuca you helped 8 people total set up a shopping account. There is no Direct or multilevel sales in that, and if they shop you earn commission on their shopping. You will not know what they shop for and thats ok cause its private. Melaleuca is a Consumer direct Manufacturer that sells to the public the products that THEY THEMSELVES make. So by your standards then …Proctor and Gamble is an MLM also. Oh and yes, I took over a year off of inviting people to see what Melaleuca was, and still received my residual check every single month. It is against company policy to sell Melaleuca products.

You can offer an e-book or a video series and an audio series for example on how to find prospects online, on YouTube, on Facebook, on Twitter, on LinkedIn, on Craigslist, whatever it might be, or how to find prospects or leads in the cold market without going to people you know, without hassling friends and family, without all those pain points that common network marketers struggle with. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-6-1024x558.png
Thank you for this article, and for reigning in the bias. I recently joined a MLM and while I don’t think that they all are spawn of Satan, I am experiencing many of the same points you made firsthand, and definitely agree that MLM’s solely are not the best idea when you NEED a reliable income. I will definitely be returning for more articles here:)
By providing them a low-cost front-end offer, you lower buyer risk. The focus with low ticket offers is about building long-term relationships with your customers so that you can really monetize and maximize your profit on the backend. Keep in mind that, with low ticket offers, oftentimes the goal isn’t even to make a profit. Rather, it’s solely to break even and acquire new leads.
So the bigger your network, the larger will be the sales thus big commissions every week or month. Best part is passive income/residual income. Once you have a big team you get commission from sale made by people u dont even know because they were referred by some 100th guy but u still make money for that sale although your effort was nothing in it. It may sound easy but creating and training  your network takes a lot of time and efforts. THIS IS NOT A GET RICH QUICK SCHEME !!  But if you work hard you can earn money in short period of time u would never earn in jobs.
I have been in network marketing for 20 years having good success, I have not used CF yet, but for what I see this could be a great marriage. The advantage of network marketing over affiliate and even continuity programs is the fact that some of the people you sponsor will continue growing there business creating a return on your money much bigger than any other program, example, if just couple of people see the vision, you can suddenly have a stream of new people coming without spending any more money in ads. Even today most of the growth of network marketing comes from the personal contacts, and with social media, the circle of influences are much bigger! The purpose for me with CF is to add new center of influences where I can leverage my business many times over. I see CF as a powerful tool to increase circle of influences!
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting?
Remarketing: This is a bit of an advanced paid advertising tactic and it has a learning curve. With remarketing, you target people who have visited your site and send ads to them on other platforms like Google or Facebook. Have you ever noticed that when you check out a shirt on Amazon, that shirt suddenly starts following you around the internet? That’s remarketing at work. With a solid remarketing strategy, you can even target visitors of specific pages on your site—like people who visited the sales page for product A and not product B—and send hyper-targeted ads.  

The sales funnel doesn’t need to be complicated to make you money. Simplicity works best, so if you have that has a lot of steps, go through it and see if there are some you can remove. One key is a to have good communication with your leads, provide them with information about what you are selling, engage with them, answer questions, let the evaluate and decide. Another is to make sure you have enough leads in your Stage 1 section, otherwise, if you don’t have enough people to trickle down through this first part, you waste resources in the other sections. Be sure to have enough resources delegated to the rest of the funnel, as well, to convert those that trickle down. https://www.crazyeyemarketing.com/wp-content/uploads/2017/05/The-AliExpress-Sales-Funnels-ClickFunnels-600x314.png


Number of leads/email list growth: As its name suggests, you can use this metric to keep track of how many new leads you capture over time. Like I mentioned before, the most common way to capture leads is by collecting email addresses, so you can track this metric by looking at the growth of your email list. You will be able to get this number directly from any tool that you use to capture leads. 
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