The second step in the process is selling yourself and your business as trustworthy, reliable, industry experts and worthy of someone to want to spend money on. This is the part of the funnel that differs the most from business to business. That makes sense as the level of trust needed to buy from someone differs greatly from business to business and other factors such as price. For instance, I’m not going to need to trust someone as much if I’m buying a pair of $50 shoes from them as from someone who is trying to sell me a $10,000 business course.
But, once you have enough experience to be eligible (and are likely itching for a promotion), they start marketing to you. It might be email marketing or an email list-based retargeting campaign, but these graduate programs do their level best to get back on your radar. It’s a long-term play, but it’s one that works incredibly well because the schools know exactly when their students are “ready to buy” again. https://i.ytimg.com/vi/noI9VaYU3VA/maxresdefault.jpg
Offer a free mini course: If you are in the business of monetizing your knowledge and expertise, a mini course is an excellent way to provide additional value to your visitors while also building your own image as an expert. Mini courses might take more work to create, but they also have the benefit of being perceived as more valuable than ebooks and PDFs.
Traffic sources. As you’ve probably noticed throughout this article, different traffic sources work better for different stages in the marketing funnel. Sometimes, however, a traffic source can surprise you, so it is a good idea to track how many people are entering your marketing funnel from each source and stage so that you can give your top sources more budget and attention.
Private communities: This is a great way to establish a closer and continuous channel of communication between yourself/your company and your leads, as well as allowing them to interact with each other. You can create private communities to start conversations, gather feedback, or share updates and news. By starting a community, you are committing to being active and monitoring it regularly for the medium/long term, which can be very time consuming in future—so keep that in mind if you decide to go with this tactic.
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.
A salesperson can build his commission rate by advancing in rank/steps and by recruiting new distributors. Consider the commission rate of 10 percent if you were on the third step. If you recruit three distributors who meet their goals and earn the commission of 6 percent, then you earn something called differential commission, which is the difference between your commission and the commission of your recruits (an extra 4 percent). This way, your commission is tied to the group’s commission as well, ensuring a group effort when recruiting and selling.
While anyone can get involved with network marketing, there are certain groups who are more likely to sign up. Direct Selling Association research estimates that 74% of the people working in direct sales are women. Reps specifically target stay at home moms, college students, military wives, and retirees. Nearly half of the people surveyed were either 35-44 or 45-54.
Unfortunately, the reason why we call it a marketing funnel instead of a marketing journey or marketing waterfall is that not everyone who enters your funnel will end up buying. At each stage in the buying process, you lose some potential customers, but a good marketing funnel will keep those losses to a minimum and produce the maximum number of sales from your marketing.
You can also convert those ebooks into audiobooks using ACX, which will publish to Audible, also owned by Amazon. You can hire a producer or do it yourself. If you don’t have the funds for a producer, you can always share the revenue by doing a royalty split. You’ll need to give up some of your income, but if you don’t have the funds, it’s an easy way to get the audiobook produced for free. http://smartbusinesstrends.com/wp-content/uploads/2018/03/ClickFunnels-SamCart-ShareFunnel.png
While it is the first book that Russell wrote, it is advised by Russell himself, that you read it after Expert Secrets. Why? Well, the answer is extremely simple. DotComSecrets is a book about building your business and taking it to the digital world. It’s going to be the book that starts to give you the nuts and bolts of implementing sales funnels with your business. This is where you’re going to start really working out how your business is going to run online. It is vital for the next step in your company. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-vs-unbounce-review.png
How to get started: Gather a list of contacts from the groups mentioned above and email them to share the content you’ve created. Important: If your list is large and you plan on emailing them in bulk, you must give them an option to unsubscribe or stop receiving emails from you. An “unsubscribe” button is auto-generated on most email service providers.
Technically, I’m a rep for 3 companies, but only use one as my business (the others are because I love the products and want the discount). One does give a financial reward for recruiting and that makes me uncomfortable even though I understand that corporate recruiters also get paid for doing the same), they other has sales minimums and if I were to work the business, would probably have so drop a few hundred bucks into it. It would probably be worth it, but I don’t care for the mentality of the company executives or the sales minimums they impose the stay an active rep. Those things said, they are not shady companies and people who are committed to doing the work (as you have to do with ANY job or business) can succeed in their goals. https://images.g2crowd.com/uploads/product/image/social_landscape/social_landscape_1489716108/clickfunnels.png
Following your information search — or, sometimes running concurrently with this process — you’ll start comparing the alternatives that your research has uncovered. Again, the time spent in this stage will vary based on the type of purchase being contemplated. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.”
Number of leads/email list growth: As its name suggests, you can use this metric to keep track of how many new leads you capture over time. Like I mentioned before, the most common way to capture leads is by collecting email addresses, so you can track this metric by looking at the growth of your email list. You will be able to get this number directly from any tool that you use to capture leads.
Considering their products are botanically based with an ingredient policy that prohibits many of the chemicals and fillers Mary Kay and Avon still use in their own products, I’d say they’ve established a business for men and woman who are truly serious about the health of their skin, not just the evenness of their complexion. A little research goes a long way.
I’m using CF now and have been in several MLM’s over the years and have always found the marketing model works so now I feel I have the experience to put this into helping lots of people I know, so my question is can you give me any more guidance and Can I use your post here to make it into a report I can use as a lead magnet? Obviously I will add my own take on the subject. https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/2017-04-10_16-45-28.png
A thank you page would be, “Hey, thank you for buying my health supplement. My name's Jason Lee. You're going to find incredible value, get great results in that supplement. Make sure when it arrives on your doorstep, you open it up, read the instructions, maybe hear some tips on what to do with it, and how to get the best use out of it. Stay tuned for more helpful tips in your inbox.”
I don’t wish to simply make derogatory comments about your program so, I asked a bunch of questions. At first blush the program doesn’t make much sense to me. Hence, I attempted to clarify some points. ‘Til you do respond I don’t see any reason to look at it again. Given the data presented in the video, that was enough in order for me to decide not to participate. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-review-order-forms.png
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/cf-img-1-1024x475.png
Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish. https://gedlynk.com/wp-content/uploads/2018/02/Instapage_Logo_Large.png
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
As you can see, each color-coded piece of the funnel pictured above roughly corresponds to stages 2-4 in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search. The second tier is “consideration,” roughly corresponding to the evaluation of alternatives described in the purchase process above. And finally, the third tier, “decision,” is self-explanatory.
I’ve been reading some really interesting articles about how retargeting can drive customers through the sales funnel. I found a great piece at Treepodia which is in itself a retargeting/dynamic video remarketing company. I’m wondering if any of you guys have had a similar experience with the 4 stages of the sales funnel (introduction, exploration, interest and conversion), and whether your click through rates have also been effective with dynamic video retargeting? https://cdn-evergreenprof.pressidium.com/wp-content/uploads/2017/04/funnel-example-clickfunnels.jpg
….and so much more. These ‘carrots’ are endless. Tap into what you are already great at doing or talking about, jazz it up a little and give it away. Remember, people appreciate value. These types of lead generation and creating funnels positions you as the expert. As you can see the sky is literally the limit with a funnel. I am often creating funnels and testing multiple ones for my network marketing business. I can also make these funnels available to my team members. This will help them, better empower them to make more sales, gain more distributors and grow our team – together. https://www.growthmarketingpro.com/wp-content/uploads/2018/10/2017_06_22_18_37_10.png
How MLM companies are NOT considered Pyramid organizations is beyond me! They are all scams by the very nature of their organization structure. Those who start or get in early benefit directly from the efforts of those beneath them, forever. Not to mention the fact that most product sold through any of these MLM organization’s is to the dealer network itself. The top dogs are making money regardless as long as there is new blood coming in. And the best way to keep new blood coming in is to incentivize those at the lower middle and below to continue recruiting to build “a network of their own”. And those on the verge of “breaking through” who have already invested a small fortune in products along the way that are sitting on their pantry shelves NEED to keep recruiting. The very thing that differentiates a Pyramid scheme from an MLM is that an MLM sells an actual product. That is it. It doesn’t determine who that product is sold to as it should since we know that most product is sold to the worker bees and not to the general public for long.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.
Too many people get caught up in the hype of potential big income from MLM, that they don't pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.
doTERRA “wellness advocates” come from all backgrounds, countries and walks of life. Without question, they’re passionate about health and wellness and caring for people. A doTERRA wellness advocate is a person who is committed to sharing the life-enhancing benefits of therapeutic-grade essential oils with the world. They do this by sharing the world’s highest-quality essential oil products. Most noteworthy of all, these are products that have been developed by highly educated and experienced botanists, chemists, health scientists, and health-care professionals.
A content plan isn’t just about writing what you “think” will resonate with your target audience – but rather about knowing precisely what they want at every stage in the conversion funnel. You’ve got a lot of layers involved and some of them might even overlap, so it’s vital to understanding exactly where all of your readers are at each stage of the process.
Amazing article. One question I have is about how to avoid the risk of FB terminating an ad account for using it to drive traffic to this kind of landing page. The first part of that question is, do you think a simple opt-in page like you described (with no content other than a "hook" that FB might argue is deceptive) would result in the ad being disapproved and possibly the ad account at risk of being terminated? The second part of the question is do you think the FB ad itself would need to be toned down, or do you think it's safe to just repeat the hook? It seems like FB is getting more and more strict about this kind of thing.
The book that started it all, DotComSecrets has retained its popularity and power over the years because it is a book with limitless potential in awakening the readers to the possibilities before them. If you truly want to start making money online, then you must grab a copy of DotComSecrets and devour the information inside of it. It has made countless people decide to take the plunge and forge empires out of their lives and it has the potential to inspire you as well. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/leadpages-integrations-webinars.png
A few people do make big money from MLMs. And these people are often trotted out in promotional videos, celebrated at annual events, and very publicly ‘rewarded’ with prizes like prestigious cars (although these ‘prizes’ aren’t as generous as they first appear – you simply get a discount on the lease which you must take out in your own name, and if your sales fall, the discount ends…). You also need to promote the company on the car they ‘give’ you.
doTERRA “wellness advocates” come from all backgrounds, countries and walks of life. Without question, they’re passionate about health and wellness and caring for people. A doTERRA wellness advocate is a person who is committed to sharing the life-enhancing benefits of therapeutic-grade essential oils with the world. They do this by sharing the world’s highest-quality essential oil products. Most noteworthy of all, these are products that have been developed by highly educated and experienced botanists, chemists, health scientists, and health-care professionals. https://effort4successdotcom.files.wordpress.com/2017/04/your-ready-clickfunnels-url.png
I absolutely love your writing style. I’m a huge sales guy and I absolutely love seeing QUALITY CONTENT out there helping people to get from where they are to where they want to be! You guys are amazing. One thing I’m not teaching is right now is marketing and let me tell you it’s not very many places many people can locate quality content helping them with marketing specifically. Keep up the good work! https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels-page-editor-1024x493.png
Thanks Jon for this useful episode i started on email marketing and i have created a funnel about weight success story and my magnet was a 7days free home workouts and i have run a campaign on facebook the first day i got 5 subscribers but after that no one has subscribed for over one month i have targeted USA women 🙂 and till know i don’t know why i have fail
Hi Nate! wow great info! Being a total introvert and afraid to go towards people BUT am trying to find a way that people would be interested and come to me so I could talk to them about my work. I have no clue what to share on social medias to spike their curiosity. Been over the net for over a year trying to find a way to have people come to ME instead of me after them. Any suggestions? Bless you for your help!
The ease with which a sales funnel can now be created has to do with how funnels have changed throughout the years. In the beginning, they were essentially one shot marketing pieces. Think newspaper ads if you will. All three steps in the sales funnel (finding potential customers, selling yourself and your business and the sales pitch) was essentially a one pitch ad to entice the buyer to purchase a product. That’s not the case now. They have become a lot more complex.
No matter what method you choose, true freedom lies just outside your comfort zone. You can’t make money (online or offline) without getting a little uncomfortable and really putting yourself out there. Don’t worry about what others think. If you try and fail, keep going. Don’t give up. Push. And push some more. Eventually, you’ll hit your target. Just don’t expect to get filthy rich overnight.
MLM Legal: An MLM Lead Batching or Distributor Gathering program is often a more comprehensive system for driving potential recruits or customers to a particular company. It may be a stand-alone process or may be sponsored by a company. Typically, participants in the lead batching or distributor gathering program work the leads by advertising campaigns … Continue reading MLM Lead Co-op https://www.growthmarketingpro.com/wp-content/uploads/2017/09/instapage-landing-page-templates-1.png
I know a few people who have done really well with MLM, but like you mentioned, 99% of people fail. A lot of people don’t like them because of the pyramid structure, but in my opinion that’s not such a big deal. Most sales-oriented companies have a pyramid-like corporate structure with a few different levels of sales managers that all get commissions or bonuses based on their team’s performance. If it’s a typical employer – employee relationship the pyramid structure is usually ignored and no one has a problem with it. What I don’t like about MLM (as has already been mentioned) are the exaggerated promises, the huge failure rate, overpriced products, and forcing people into buying products to be a part of it.