If 18,000,000 Americans consider MLM their careers, yet only 0.3% actually succeed beyond average corporate America wages, do people realize that means there are barely more than 50,000 Americans “living the MLM dream” and almost 17,950,000 who just help the 50,000? Sad. I was part of team Tupperware decades ago because I wanted to buy Tupperware for my home for less. It took me about 14 months as a stay at home mother (never recruited, never pressured, my distributor didn’t like my attitude) to accomplish that task and then walked away. I live in rural America where so many fall to MLMs attempting to climb out of paycheck to paycheck living (very few good jobs) like the saved into a baptismal pool. “Disciples” is the perfect word. MLMs are just not thriving here. How many Americans can one recruit/sell to for building a business in a rural county with less than 20,000 other Americans of which 75% live below the poverty line? I see MLM victims everywhere.
People who wonder why network marketing doesn’t work have likely also never joined the best MLM for them at the time or had great upline support and a team around them to get through the often frustrating first few months. Opportunities abound – even publicly traded multi-level marketing companies, who you would think are these huge businesses that give you no attention, have small teams and wonderful leaders to join. It’s just a matter of finding the top teams in the company you’re looking at.

Now, if you're just using a squeeze page simply where you're going to collect their email, it's best to give them something for free. It's also called a lead magnet. You can give them an e-book. You can give them a free mini video series or audio series, what ever's going to help you move that product. That's the simple customer version of an online MLM sales funnel (network marketing sales funnel).


I love love love this article! I’m a business growth coach who works with small business owners and often leaders from other MLM’s. From time to time I’ll get someone who has been struggling significantly even getting started and I find that it’s sheer absence of knowledge of the numbers. They are still under the impression that if I get three, and they get three then we’re all going to be millionaires. It’s very sad but the truth is not being told. Being in an MLM is hard. But it is very doable. I have had significant success in the past, while I am not in an MLM now. Nor do I want to be, you must be all In to make it work. Thank you for sharing this. I would love to interview you on one of my webinars
Many MLM companies require you to pay for a monthly subscription. This keeps your membership active, as well as providing you a steady supply of products. But the downfall is that over time, many people simply can’t afford to pay $50 to $400 plus per month for fees. If you sign up for Enagic, there are no monthly membership fees. You’ll also not have to worry about products quickly filling up your garage.
The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit.[12] Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.[13] https://howtoretireearly.org/wp-content/uploads/2016/06/free-285x300.png

Expansion (aka, upsell and cross-sell) - Ideally, customers should not only be satisfied with their original purchases, but also become repeat consumers. Marketing campaigns should be built around upselling customers higher-end products and cross-selling them complimentary products. Expanding your relationship with consumers is easier if they view your brand as dependable and as an authority. Your ongoing communications should telegraph this message loudly and clearly.
Another nutritional MLM selling another magical superfruit with a marked up price tag. So what? Their story might not be interesting, but their bottom line is: they’ve expanded to 44 countries and counting after just over a decade in operation. On top of that, they provide extensive sales training and good commission rates to their reps, which is pretty rare nowadays.
People who wonder why network marketing doesn’t work have likely also never joined the best MLM for them at the time or had great upline support and a team around them to get through the often frustrating first few months. Opportunities abound – even publicly traded multi-level marketing companies, who you would think are these huge businesses that give you no attention, have small teams and wonderful leaders to join. It’s just a matter of finding the top teams in the company you’re looking at. 

A landing page is the first impression that a visitor gets when they visit your website. How do you want them to feel? Keep in mind that the end goal of a landing page is to convert visitors into leads or customers. However, in order to inspire people to want to sign up for your email list or subscribe to your website, you need to entice them and demonstrate the value that you can offer. This is why your landing page design and is so important.
Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.
For messaging, layout, colors, page length, reduced navigation, and so forth.  There are lots of best practices, and a lot of the time, testing will surprise even the experts.  Google Experiments, within Google Analytics, provides deeper intelligence for this vs. paid tools like Unbounce and CrazyEgg.  Do consider screen session recordings using something like HotJar, however.
In time I would like to branch out into multiple niches, but am unsure whether I can do this using one company name. If I am effectively emailing various lists (who have bought different niche products and are categorised into separate email lists), would it be best to use different email addresses and company names for each niche? I am unsure what to do, as I do not wish to appear to deceive anyone, but do not want to be protrayed as an expert in every area.
I learned seo and blogging, failed at that. I learned Facebook ads and email marketing, learned how to target the right demographics for Doterra, now people contact me wanting to know about the oils, then I got present and sign up, this my friend’s is the best of both worlds and what everyone should learn, find your form of marketing, go teach and sign up and leave for friends and family alone, unless you know they’ll want it.
Absolutely! That is the whole point of getting their email first... So you can follow up. Often times vendors will have multiple sales pages and even 'free' items (their own opt in) you can promote over time. Also other products, too... Just remember to give value and educate your leads between linking to offers! On average, 3 'giving' emails between every 'pitch' eamil
Too many people get caught up in the hype of potential big income from MLM, that they don't pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.
Unfortunately, the reason why we call it a marketing funnel instead of a marketing journey or marketing waterfall is that not everyone who enters your funnel will end up buying. At each stage in the buying process, you lose some potential customers, but a good marketing funnel will keep those losses to a minimum and produce the maximum number of sales from your marketing.

Think about someone who owns property. Maybe they have a few houses, nothing massive, but they rent them out. The rent pays the mortgage, tax, rental agency, maintenance and some is saved. But they still have $100 per house net profit. That means, even if the landlord does NOTHING for a month, each house will generate $100 pure profit. Over a few houses, that’s enough to cover all your living expenses and more.
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]

Considering their products are botanically based with an ingredient policy that prohibits many of the chemicals and fillers Mary Kay and Avon still use in their own products, I’d say they’ve established a business for men and woman who are truly serious about the health of their skin, not just the evenness of their complexion. A little research goes a long way.

A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]
Hey Miles! I'm a total newbie when it comes to this and this article has been EXTREMELY helpful, so thank you! I am extremely grateful! I do have a question though and I'm hoping you have an answer and/or an alternative solution to this. I'm trying to use a custom domain name with my ClickFunnels account by integrating it via WordPress. I've installed the ClickFunnels plugin on my WordPress site and connected it with the API key and was able to set up the pages I wanted and the links I wanted to use for each step of my funnel, however; whenever I go to the links to test the sites it just redirects to a 404 page. I'm not sure what is going on and I can't find anything on the internet that suggests why this is happening. The weird thing is that I can get the Optin page to work if I set it as the Homepage in the ClickFunnels plugin but when you advance to the Thank You page it uses the bulky unattractive ClickFunnels link. Have you seen this before? If not, do you have a better way of using custom domain names with ClickFunnels?
A content plan isn’t just about writing what you “think” will resonate with your target audience – but rather about knowing precisely what they want at every stage in the conversion funnel. You’ve got a lot of layers involved and some of them might even overlap, so it’s vital to understanding exactly where all of your readers are at each stage of the process.

Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
“I wouldn’t be where I am today without the knowledge I gained from [Michael’s] live events and training CDs. Two MUST-HAVE [programs] in your CD library should be ‘The Total Success Pack‘ and ‘Building a Better Life.’ I’ve listened so many times I’ve lost  count. PRICELESS information for your journey to success in business and in life… ‘Easy to do. Easy not to do’ The choice is yours.”
There ARE no shortcuts or missing pieces to financial freedom. There is only repeated habits over time. You can’t build momentum with “the next big thing”. I guarantee you that ANY system that comes out, will only be made easier over time. At no point in the last 100 years of capitalist economy have people stopped selling something because it was successful. If it works, you’ll still get access to it later.
Multi-level marketing, abbreviated as MLM, also called pyramid selling, network marketing and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce (also called participants, and variously known as “salespeople”, “distributors”, “consultants”, “promoters”, “independent business owners”, etc) selling the company’s products/services, while the earnings of the participants is derived from a pyramid-shaped commission system.

The 1st point that appears illogical is that if the funnels actually work, it doesn’t make sense that anyone who knows that wouldn’t use them. Seems like a no-brainier to me that one would utilize that skill or advantage. It would also seem to follow that if the funnels actually worked, participating in an MLM wouldn’t distract one from his passion.


Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you! https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-integrations.png

Conversion optimization is the third thing that you need to be really good at if you’re serious about making any money online. Now, conversion doesn’t just happen on the spot. In fact, most people won’t buy on the spot unless we’re dealing with a sexy tripwire offer that includes a sought-after tangible product or a free-plus-shipping offer that you’ve seen countless savvy marketers running by now.
For example, let’s say your business has a blog and social media accounts it uses to get on a potential customer’s radar. From there, you encourage people to download an eBook in exchange for their email and drop them into an email drip that promotes an upcoming webinar. At the webinar, you sell people on your product or service, which convinces them to submit a lead form, work with your sales team and ultimately make a purchase. https://changecreator.com/wp-content/uploads/2018/07/null-26.png

In March I joined an MLM company and I’m lost… my first reaction to network marketing was I’m not a sales person, to which I was told it’s not about sales but about building relationships. The other thing that makes me crazy is I see a lot of folks who appear so fake with their bubbly “everything is coming up roses and bubble gum” that I cringe. I’m honest to a fault and happy but not giddy. I feel like I have writers block in that I’m not sure what direction to take to get my business going, the struggle is real right now… Any thoughts or suggestions I can take away.


Conversions have to happen everywhere. No matter what you’re selling. Whether you need to display a portfolio that will help you convert prospects into buyers. Or, whether you’re building out your own sales funnel and creating the entire process yourself with all the email sequences, up-sells, one-time offers and so on. No matter what, you need  to learn how to convert. https://static1.squarespace.com/static/544c1964e4b0dd27d701dd68/t/566b96fddc5cb43cee1bee22/1449891582538/clickfunnels-pricing.jpg
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.
The company. Too many people get lured by the hype, without stopping to consider the company or its product/service. What does the company sell and can you get excited about it? What are the compensation plan, marketing system, and policies, and can you work with it? Is it a member of the DSA, and through your research, been found to be a legitimate company?
Webinars: Webinars are really powerful marketing tools. Like mini courses, webinars allow you to showcase your knowledge on a topic to your audience, with the difference that this is done as a live event—which allows your leads to have direct contact with you. As you might expect, webinars are considerably more time consuming than other tactics, but you can expect higher engagement and conversion rates from those who attend your live session.   
Once you have each asset labeled with a stage in the buyer’s journey, start adding platforms and strategies for which that asset would be good a good fit. For example, blogs and infographics work great on social media, while case studies should be left to email marketing and PPC ads. From there, you can create your actual content distribution calendar:
If you can’t drive traffic, you can’t really earn money whatsoever. Period. End of sentence. So you have to figure out where that traffic is going to come from because it’s the lifeblood of your business. Your potential to generate an income is going to be directly tied to your ability to get prospects to visit your landing pages, offers and sales funnels. https://i.ytimg.com/vi/5VBazOUoHD0/maxresdefault.jpg
This Driving with John Chow episode will break down the four components (the lead magnet, tripwire, core product, and profit multiplier) of a proper sales funnel. The reason most new Internet marketers don’t make money online is because they are missing the last two components. Without them, they’ll be lucky to break even on their advertising money.
Now, I’m not saying that if you can’t figure out how to make money online that you’re just looking for excuses. But, heck, yeah, I kind of am saying that. However, you can’t just expect to wake up one day, decide you want to earn some cash online, and then it magically appears for you. It doesn’t quite work that way. I’m not saying you have to fail or suffer hardships, but that’s generally the case as you learn the proverbial ropes.
You can also convert those ebooks into audiobooks using ACX, which will publish to Audible, also owned by Amazon. You can hire a producer or do it yourself. If you don’t have the funds for a producer, you can always share the revenue by doing a royalty split. You’ll need to give up some of your income, but if you don’t have the funds, it’s an easy way to get the audiobook produced for free.

Technically, I’m a rep for 3 companies, but only use one as my business (the others are because I love the products and want the discount). One does give a financial reward for recruiting and that makes me uncomfortable even though I understand that corporate recruiters also get paid for doing the same), they other has sales minimums and if I were to work the business, would probably have so drop a few hundred bucks into it. It would probably be worth it, but I don’t care for the mentality of the company executives or the sales minimums they impose the stay an active rep. Those things said, they are not shady companies and people who are committed to doing the work (as you have to do with ANY job or business) can succeed in their goals.


To a lot of independent professionals, such as consultants and service providers, sales funnels may appear to be unnecessary and overly complicated. They may seem impersonal or cold. This may be true in some cases, but you can implement a simple online marketing sales funnel that allows your personality to shine through while guiding your prospects toward your goal.
But please do a little research before you blanket insult an entire industry or business model. I am a single mother with a 6 figure income because of MLM, nearly twice that when I’m actively working my business with both of the companies I represent, and while not everyone has the skill set to succeed in this business, the potential is certainly there, for those that do.
×