The legal distinction between MLMs and traditional pyramid schemes has been characterized by many authorities as a legal fiction. Jurisdictions that retain a legal distinction between MLM pyramid businesses versus illegal pyramid schemes retain said distinction on two key distinguishing features: 1) that MLMs always encompass the sale of actual products/services, while traditional illegal pyramid schemes ordinarily do not (though sometimes they do), and 2) that climbing an MLM pyramid is overwhelmingly statistically improbable (especially to its highest participant levels) but not theoretically impossible, whereas climbing a traditional illegal pyramid scheme is both statistically and theoretically impossible.[citation needed]
As with any business venture, it’s important to manage your expectations when signing on with an MLM. Marketing materials may sell you the idea of making good money without leaving your house, but business ventures like these take time to deliver a return on investment. Not every sales agent will be making $100,000 per year right away or even five years down the line. Be realistic about how much you’re likely to sell and how much you’re likely to earn.
As you can see, each color-coded piece of the funnel pictured above roughly corresponds to stages 2-4 in the buying process. The widest tier at the top of the funnel represents “awareness,” the point at which potential customers are beginning their information search. The second tier is “consideration,” roughly corresponding to the evaluation of alternatives described in the purchase process above. And finally, the third tier, “decision,” is self-explanatory. http://jonschumacher.com/wp-content/uploads/2018/01/ClickFunnels-Review-7-1024x485.png
Eventually, you want to get to the point in your funnel where you are offering extremely high ticket offers. These are any services that sell for over $1,000, which may include coaching, masterminds, events, retreats, or done-for-you services like website development. However, if your whole business is based on these kinds of offers, you will be limited in how much you can scale up, because there are only so many hours in the day.

The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors).


To be clear, MLM is a viable home-based business opportunity. Anyone interested in selling a product to generate income has the ability to achieve success. With that said, it is crucial to research and investigate the company and products thoroughly to make sure that it's not a scam, and also, that it's a product and system you feel you can promote. There are many single-level marketing (selling products without a recruiting component) companies where the likelihood of generating income is much higher than typical MLM statistics.
When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase.
How to get started: Everything about SEO, including its name, acronym, and definition sounds way more complex than it really is. I recommend that you start with performing keyword research and optimizing your content. You can find all about how to do that in this blog post. After that’s done, you should look into link building, which is nothing else than getting other websites to link to your content. I recommend that you checkout Backlinko’s excellent link building guide. 
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time.
A salesperson can build his commission rate by advancing in rank/steps and by recruiting new distributors. Consider the commission rate of 10 percent if you were on the third step. If you recruit three distributors who meet their goals and earn the commission of 6 percent, then you earn something called differential commission, which is the difference between your commission and the commission of your recruits (an extra 4 percent). This way, your commission is tied to the group’s commission as well, ensuring a group effort when recruiting and selling.
For messaging, layout, colors, page length, reduced navigation, and so forth.  There are lots of best practices, and a lot of the time, testing will surprise even the experts.  Google Experiments, within Google Analytics, provides deeper intelligence for this vs. paid tools like Unbounce and CrazyEgg.  Do consider screen session recordings using something like HotJar, however.
Thank you for sharing your perspective on the Direct Sales/MLM companies. As a business owner and entrepreneur, there is often a lot of noise from many sources about what is the best way to grow and be of importance. One of the things I have learned and continue to learn is that we must really love what we do, believe in our offering, whether is it a product or service, and listen closely to our gut instincts. A business coach of mine once said being a prism is beautiful, but it is scattered light, focus on what you love. Another important thing to know for yourself , is that there are different learning styles. If you choose to join any company, MLM or otherwise, be clear with yourself how you best learn and thrive. Getting swept up in the cheering may feel good, and it may keep you motivated on some level, however, be clear on how do you retain knowledge and use it. If a company has a one size fits all approach, be very careful that you do not get swept away. Thank you again for sharing this information. It has helped me have another look at my goals and how to continue focusing on what I love to do.
What is generic to you might be helpful to someone else. Of course all articles help with SEO. You can’t be that ignorant to think that anyone would ignore that. However, there is great content on here. For someone starting out this may be just what they need. Maybe you are far too advanced for anyone. How much money are you making? Maybe as Stephen said you should consider the other articles.
is there a way to do this same process but 100% free? I am really strapped on cash right now, but really want to be able to copy your process and start making money right away! If you know of any other websites/alternatives that I could use to do this, I would really appreciate it if you would share them with me. I understand if there isnt a way around having to pay though, and just want to thank you either way. I thank you for your time and your help. ~ Cassie

Remarketing: This is a bit of an advanced paid advertising tactic and it has a learning curve. With remarketing, you target people who have visited your site and send ads to them on other platforms like Google or Facebook. Have you ever noticed that when you check out a shirt on Amazon, that shirt suddenly starts following you around the internet? That’s remarketing at work. With a solid remarketing strategy, you can even target visitors of specific pages on your site—like people who visited the sales page for product A and not product B—and send hyper-targeted ads.  
E-commerce physical products: Free-plus-shipping offers are huge. Whether you sell a free book or a simple product that will help to get consumers into your fold, it’s easy to sell e-com products through ClickFunnels. There are people making millions of dollars per month doing simple, low-competition, high-demand products through sales funnels like this. Of course, this includes having up-sells and other offers to increase your average cart value. But it’s an easy way to make money with ClickFunnels. https://www.stephenesketzis.com/wp-content/uploads/2014/09/12322898_1771433329752257_1458430694024051951_o.jpg
The low cost often lures people in without doing their research. People make many mistakes when starting in MLM. Some don't research the company or product. Others don't read the contract they sign. Many newbies rely on the information provided by their sponsor. This is a problem because even the best sponsor won't be able to cover every little detail, and of course, some sponsors fail to disclose everything (in which case, you don't want that sponsor). Problems people experience in MLM due to failure to research or study the contract is their fault, not MLM.
Taylor researched the investment required to launch an effective business-building campaign for a recruitment-focused MLM (a company that places compensation and incentives for recruiting a "downline," as well as selling a product). He estimates a minimum of $25,000 in total expenses that include incentives, products, phone, internet, giveaways, computer supplies, advertising, and travel etc. To come up with this figure, he joined a recruitment-focused company and worked full-time with the business for a year.

The specifics of each stage of qualification aren’t particularly important. What is important is that you assign them in the first place! Not only will this help you to identify the content pieces that are leading to the most new prospects (as well as any additional pieces that should be created), it will ensure that you’re using your salespeople’s time effectively.
You could change the title of this article to “why driving for Uber is a bad side hustle or why opening your own business is a bad side hustle” because every single point you’ve made about mlms is also true about those as well as most start-ups! Uber doesn’t buy you a car does it? Nope you need a car so you’ll have a car payment, gas, insurance repairs etc and Uber keeps a % plus you’ll need a phone and a phone plan $$$$. How many people actually work long enough at Uber to “make a profit” then? Not even 1%? Ok now let’s talk about a lease, employees, inventory, insurance equipment permits accountants kawyers and taxes for a business start up. How long do you have to work to make a profit?. Years and years and years and most fail leaving them in huge debt.

Once the pages are defined, it’s time to create a seamless user experience across all of them, to ensure a smoother marketing and sale process. So, users who saw the original home page would continue to see original versions of the pages across their time on the site and users who saw the variation would continue to see variation versions, or micro funnels. https://i1.wp.com/www.accuratereviews.com/wordpress/wp-content/uploads/2016/07/ClickFunnels_page_editing.jpg


As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://thrivethemes.com/wp-content/uploads/2016/10/A-Medium-Funnel.png


Offer a free mini course: If you are in the business of monetizing your knowledge and expertise, a mini course is an excellent way to provide additional value to your visitors while also building your own image as an expert. Mini courses might take more work to create, but they also have the benefit of being perceived as more valuable than ebooks and PDFs.   
Webinars are powerful because you have an active and engaged audience with you live. Sure, you could automate your webinars. But, when they’re live, that’s when they’re truly powerful. Russell Brunson always says that if you do a webinar every week for a year, you’ll be a millionaire by the end of it. Now, that doesn’t guarantee you anything. You might make no money at all. But does show how powerful this forum is for selling.
The most basic step towards a successful digital marketing funnel begins with awareness. In order to engage with your brand, your audience first needs become aware of its existence. The digital route improves the chance of word-of-mouth and gives far better results than the traditional route in terms of generating awareness. When people share your content, the effects last longer than advertising.

But still, it’s easier and less costly when compared to gaining new customers. In fact, it’s 7X more expensive to retain your existing customers than replacing ones that opt out of your digital marketing funnel.Once again, it all comes down to what you are giving to your customers to make them stay. How much value you deliver directly affects your retention rate. Remember, the more customers you retain, the more repeat sales you make.
You'd have to be living under a rock to never run into someone involved in multi-level marketing (MLM) (sometimes referred to as direct sales or network marketing). Maybe you've been to a party where a host does a presentation about makeup, cookware, or jewelry. Perhaps an old acquaintance has shown you a plan on how you can "leverage your time and money."
I know how frustrating it can seem to launch an online business and watch your spirits fizzle and you struggle to earn money. I also know how it feels to listen to all the naysayers casting their doubt. But the truth is that anyone can succeed as long as they stay persistent. Remember, this isn’t a sprint. It’s a marathon. You simply can’t expect overnight results in your search for the perfect money funnel. http://smartbusinesstrends.com/wp-content/uploads/2018/09/ClickFunnels-Review-2018_-My-Personal-Journey-With-Sales-Funnels-1.png
Great job on the top 25 MLMs. Really like what you’re doing for the industry as a whole. Your analysis is spot on. However, a closer look at retention rates for each company might give you another perspective on the value proposition of any given company. As a Doterra Wellness Advocate we are told by our corporate execs that we have a 65% retention rate with customers repurchasing the product within 3 months. And that if we based it on the industry standard of 12 months our retention would go up to 85%. I’m told that this is unprecedented in network marketing. So I’m believing that Doterra is succeeding because its selling a product that works and that users and word-of-mouth drive the business in the long run.
Perfect reply That’s exactly what gives network marketing a bad name. Sheesh. If you find something you’re passionate about then go for it. But first ask, how many people can you personally find who have replaced their income at such n such a company? I’m grateful to say I have hundreds of dōTERRA advocates who have, and who go about it with integrity. Thanks for all the research, it was fun to read. I’d recommend looking at retention as well sometime.
You shouldn't have to explain network marketing to them. In an online sales funnel for network marketing, you should let the tools and the videos and the resources do all the heavy lifting for you. If they're not doing a good job, then your tools or your resources that are supposed to be doing the heavy lifting are broken. You need to own it and just create some yourself. Get with an upline, get with somebody who knows how to do a little bit of video marketing, create some of that stuff, and let that stuff do the heavy lifting for you.

The level of customer service, fulfillment, and happiness with your customer’s product or service all play a part of the consumer’s post-conversion experience. It is important that communications with your customers continue after the purchase; now that you have the consumers business and contact information, it should be easy to continue the conversation.  Understanding the importance of good customer service is essential for a healthy business in creating new customers, keeping loyal customers, and developing referrals for future customers.

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