Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
A company that cares more about recruitment than it does about selling products will not invest much in training resources for its distributors. Pyramid schemes are designated as such by their focus on leveraging your network to buy their products through recruitment, under the guise of “startup costs” and “startup packages.” Extensive training programs that focus on teaching you how to sell products instead of how to recruit more will be an important clue in your research.
Russell’s latest book and prequel to his original book, DotComSecrets, and has been a bombshell that has been dropped in the business world. Expert Secrets is one of the most powerful books because it talks to you about what you need before you ever start a business, how you develop that movement and that cause that people are going to want to support. It’s a powerful book that really takes you from the idea of wanting to start something great and helps you foster and nurture the right aspects of the journey ahead.
When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase. https://stephenesketzis.com/wp-content/uploads/2014/09/integrations.png

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One of the challenges of MLM is convincing prospects to buy or join with you as opposed to the other reps that live in the neighborhood or they know online. You're selling the same stuff as thousands of others, meaning consumers have a choice. You need to do something that makes you unique compared to everyone else. Give people a reason to choose you over other reps. Some options include more personalized service, starting your own rewards program, or something that offers greater value.
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20] https://i.ytimg.com/vi/pqT8yFqx858/maxresdefault.jpg
→ pamperedchef.com The Pampered Chef is the premier direct seller of high-quality kitchen tools. Since its inception in 1980, the company has been committed to fostering entrepreneurship. Today, The Pampered Chef is a multimillion dollar enterprise and household name across the United States, Canada, the United Kingdom and Germany. Contact Information One Pampered Chef Lane … Continue reading The Pampered Chef https://i.ytimg.com/vi/yu8X9NKSY8w/maxresdefault.jpg
This lead capture software ranges from simple to complex. You can have a landing page that captures the data, or you can sign up for a system that tracks your user's accounts once they sign in. You can see what products they looked at, what pages they read and, judging from their account activity, you can see how likely they are to become customers.
Once the pages are defined, it’s time to create a seamless user experience across all of them, to ensure a smoother marketing and sale process. So, users who saw the original home page would continue to see original versions of the pages across their time on the site and users who saw the variation would continue to see variation versions, or micro funnels.

This is the strategy that works for Clickfunnels, themselves. There is also a very crucial step right from the start. When you offered the payment of shipping for the free book, you collected not just their name and payment information, but also their address and their email. You might have also asked them to follow you on Facebook or signup for their RSS feed too.
What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.

A conversion funnel, or sales funnel, is the path that a prospect takes through your site that ultimately results in a conversion. Because the amount of traffic (visitors) your website gets will likely be larger, with prospects dropping off at various points in that path, those that do convert will be a smaller percentage of the original group – thus the funnel shape.


Information products: Any type of information product can easily be sold with ClickFunnels. You can use a variety of pre-configured templates or even purchase a template in their marketplace. It’ll save you the time and hassle of having to design an entire funnel from scratch. Even though this doesn’t take too long when you know what you’re doing, if you’re new or just want to take a shortcut, this is an easy way to do it. https://i.ytimg.com/vi/ZTvo3CGcPmY/maxresdefault.jpg
At least in the real world the customer can see the product and the person selling it to them in person. It’s not enough for a customer to purchase a digital product just because you think you are stellar. They have to know the reasons why and ultimately believe in your product before they make the purchase. Plus, there is almost an expected sense of targeting that customers are now accustomed to, and the sales funnel is one of them.

While everyone evaluates their options at this stage in the buying process, how carefully they evaluate their options depends a lot on their personality and the cost of the solution. Generally speaking, the more financially conservative your target audience is and expensive your solution is, the more comparison shopping your potential buyers will do.
It's completely totally an informational page, and then it clicks you to the next page in the funnel. This is not meant to be the end of the funnel. This would just be, this second page, I guess it could be any page type you want it to be, but the link at the bottom, what you're gonna want to do on the second page, regardless of what page type it is, is you're going to want to make this a URL, a link to a URL. https://i.ytimg.com/vi/M-AY7JpwNyU/maxresdefault.jpg
The answer, is mostly guidance. Whether that comes in the form of mentorship, software, education, or start up materials, most of us need to have something that helps us build out what we are envisioning. While we can’t help you with the actual idea or the materials required, we have the software and the training for you. We’re doing the intellectual heavy lifting with your growth and development.
Agree with most of your comments. Born and raised in the corporate community, we never even considered a MLM until came across one after retirement. Looking back we would have looked seriously at the industry much earlier. In any event, we had one good run until management made a few very bad decisions…killing 40 % of our business. But now we’ve found a new home with WGN. Among the many differences is they’re a technolgy company operating as a MLM…go figure.

Full funnel marketing is a comprehensive customer acquisition strategy that targets leads at each stage of the buyer’s journey. By creating content designed to help potential customers at each stage of the buyer’s journey, and targeting customers with content relevant to the stage they’re in (using different ad targeting methods) you can drastically increase revenue.


4) I'll show you exactly step-by-step how to create your first profitable funnels and even show you how to drive high converting traffic to your pages. Literally, in this course, I start with a brand new account and go through every step with you: which funnels work best, how to create your funnel, automate the emails, the credit card payments and everything you need to build highly successful sales funnels. At the end of the course, you'll have a highly converting funnel for your business that can accept payments and new traffic = new customers = new sales. Would you like me to show you from scratch how to build that? I've spent 1'000+ hours using Clickfunnels for myself and for my clients. At the beginning, I spent weeks learning it and in this course, I'll show you in under 2 hours.
Got it. Thanks Pete. You might like to know we’re updating our 6-Figure Funnel training right now to tailor it one version of it to product businesses, and the other version to professional service companies like your’s. We’ve also relaunched our free sales funnel checklist w/ video training. You can pop-in your email address to get that on this page.

If they are, the company is strong, and the product or service is a winner, then you will succeed. You will have to put the effort in to learn the systems and processes that make it work, but there's a big difference between a sponsor and a recruiter. A sponsor coaches, motivates, and trains while a recruiter simply signs people up and, in most cases, abandons them once their commission is collected. https://goto.clickfunnels.com/hosted/images/4a/596c907e2e11e8acb4af86f3625d16/clickfunnels-right2.png


Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody is the creator of the nation’s most popular fitness and weight-loss solutions. Their products include P90X, INSANITY, Brazil Butt Lift, Slim in 6, Turbo Jam and Hip Hop Abs. Additionally, Beachbody programs combine challenging DVD-based workouts with easy-to-follow diet guidelines and nutritional supplements. Plus, they offer the 21-day cleanse known as the Ultimate Reset. Moreover, the company has a great reputation for their unparalleled customer service and peer-support system.


You could change the title of this article to “why driving for Uber is a bad side hustle or why opening your own business is a bad side hustle” because every single point you’ve made about mlms is also true about those as well as most start-ups! Uber doesn’t buy you a car does it? Nope you need a car so you’ll have a car payment, gas, insurance repairs etc and Uber keeps a % plus you’ll need a phone and a phone plan $$$$. How many people actually work long enough at Uber to “make a profit” then? Not even 1%? Ok now let’s talk about a lease, employees, inventory, insurance equipment permits accountants kawyers and taxes for a business start up. How long do you have to work to make a profit?. Years and years and years and most fail leaving them in huge debt. https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels-addnewstep.png

Sisel International: This health and wellness company wasn't on my radar initially, but after looking more closely at it I'd have to see they're right up there ahead of LifeShotz.  Great comp plan, solid international growth, and a recent introduction into the US market makes it a relatively unknown but strong competitor for anyone looking to grow an MLM business. https://blogv2new.clickfunnels.com/wp-content/uploads/2016/08/cf-1024x786.png
Of all the opportunities that you have in the world to start making money, build a business, or forge your own destiny, nowhere offers you the potential in diversity that ClickFunnels can provide you in one place. You have the power at your fingertips to enhance what you’re already doing through the use of ClickFunnels, develop future skills and ideas through training, or begin making a basic income to help fuel the fires that you have growing inside of you, all of these options are available with ClickFunnels and the numerous products and services provided by Russell Brunson and his team.
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
I premise this article with all of that because I’m kind of giving you a disclaimer. Every week, dozens of people write to me and tell me that they’re trying to figure out a good way to make some side income on the internet but they just don’t know how. They’re stuck in neutral. They don’t know where to go or what to do. Now, if you’re just starting out, I get it. You might not want to be that rah-rah cheerleader jumping up and down promoting your offer. But sometimes, that’s what it takes.
Independent non-salaried participants, referred to as distributors (variously called "associates", "independent business owners", "independent agents", etc.), are authorized to distribute the company's products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization. http://schmitz-katze.com/wp-content/uploads/2018/10/clickfunnels-1-1024x576.jpg
Just follow the simple steps inside to create a new Crazy Little Funnel Machine that makes you $100-$300+ per day. You can scale this as big as you want, and because the income is passive, you’re not trading more of your precious time to make more money. Once you’ve created one, you would want to create a new one every day – it’s actually addictive!!
MLMers often stick to the three-foot rule (everyone within 3-feet of you is a prospect) and other traditional marketing tactics. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what it needs, how you can help it, and where it can be found. To that end, you can use a variety of marketing tools including a website (check your companies policies about websites), email,​ and social media to increase product sales and interest in your business.
You can learn more about it here. The coaching program that allowed me to quit my 9 to 5 for good, a business model which requires no recruiting. Instead of talking to people with no money, you only do business with small business owners that’s got money to throw down and you solve their number 1 problem which is they need more customers from the internet.
Think about someone who owns property. Maybe they have a few houses, nothing massive, but they rent them out. The rent pays the mortgage, tax, rental agency, maintenance and some is saved. But they still have $100 per house net profit. That means, even if the landlord does NOTHING for a month, each house will generate $100 pure profit. Over a few houses, that’s enough to cover all your living expenses and more.
When you design your digital marketing funnel, you’ll learn that perfecting it is an ongoing process. In other words, there’ll always be chances that of having cracks in the funnel, through which your prospects slip through.These potential “leaks” can prove to be costly if not taken care of. So you need to work on identifying all those points where your sales process can be disturbed. The last thing you want is your prospect having a change of mind and hitting the exit button after coming close to completing the purchase. https://stephenesketzis.com/wp-content/uploads/2014/09/integrations.png

Today’s online consumer is much better educated than the consumers of yesteryear. While they enjoy learning about new products and services from brands, they hate being sold to. They digital buyer’s journey has many different touchpoints, and different people follow different patterns. That’s why you need to invest in more than one middle of the funnel marketing strategy.

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