Who do they contact if they have questions? (“Customer Service” is not the best answer here — the last thing you want to be associated with is a giant warehouse with staffers stuffed like sardines in their cubicles). Can they contact you using social networks? Who are your customer service people? How many years of experience do they have? People talk to people, not machines.
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.
This lead capture software ranges from simple to complex. You can have a landing page that captures the data, or you can sign up for a system that tracks your user's accounts once they sign in. You can see what products they looked at, what pages they read and, judging from their account activity, you can see how likely they are to become customers.
The thing is that we are all the sum of our beliefs. If you don’t believe in something, and you look for enough evidence that it isn’t true, you’ll find it. Alternatively, if you believe wholeheartedly that you can make money online, you’ll find a way. Jim Rohn once said that “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”
You don’t have to be “the world’s best expert” on a given topic to offer consulting or coaching services. You just need to further along the path than those you’re trying to help or have experience with solving a very specific problem. You could offer to coach a small business owner can how they improve their social media presence, offer personal training sessions within your home, or offer up your career/work experience to help companies on a project-by-project basis.
The Isreali immigrant brothers turned entrepreneurs behind Seacret Direct managed to take a cliche mall kiosk (you know, the ones that bother the crap out of you while you’re trying to shop) and turn it into a multi-million dollar global direct selling ccompany. Skincare products are pretty yawn-worthy nowadays, but Seacret’s dead sea products come with a 5,000 year history and a lot of fanfare. https://static1.squarespace.com/static/544c1964e4b0dd27d701dd68/t/5a5139cbe2c483af0be5937a/1537125138256/clickfunnels-pricing-how-it-works-1.png
Information products: Any type of information product can easily be sold with ClickFunnels. You can use a variety of pre-configured templates or even purchase a template in their marketplace. It’ll save you the time and hassle of having to design an entire funnel from scratch. Even though this doesn’t take too long when you know what you’re doing, if you’re new or just want to take a shortcut, this is an easy way to do it.
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!
At this stage, we’re looking at how your solution benefits people from multiple angles. Every potential customer is at a different point in the sales funnel and having a multi-pronged attraction phase will help you to generate more targeted, high quality “hot” leads than just casting out your digital net and hoping for a bite from any traffic source. https://stephenesketzis.com/wp-content/uploads/2014/09/webinar-pages.png
I believe the ones that don’t make it in the industry (if they chose a good one) don’t give it enough time (like you said they quit before a year is up) and commitment to doing what it takes to grow. I don’t spam FB and only 2 family members order product but I have at least 100+ home school moms making >$2000/mth. Some team members make more, some less. It’s what they put into it (business wise not monetary) 

But, ClickFunnels gives you access to building the most powerful weapon in the marketer’s arsenal and that is the sales funnel. A sales funnel gives you the opportunity to not only sell a single product, but to sell additional products that align with the offer or offer upgrades that will increase the average cart value and the overall value that you’re offering your customers. By utilizing a sales funnel, you have the opportunity to make more than any static sales page or website. It will dramatically change how you operate with your business going forward if you manage it correctly and know what you’re doing. By studying material that Russell Brunson offers, you’ll have a chance to really hone and develop your skills.
Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
Once the pages are defined, it’s time to create a seamless user experience across all of them, to ensure a smoother marketing and sale process. So, users who saw the original home page would continue to see original versions of the pages across their time on the site and users who saw the variation would continue to see variation versions, or micro funnels. https://thrivethemes.com/wp-content/uploads/2016/09/Thrive-themes-VS-clickfunnels.png

Information products: Any type of information product can easily be sold with ClickFunnels. You can use a variety of pre-configured templates or even purchase a template in their marketplace. It’ll save you the time and hassle of having to design an entire funnel from scratch. Even though this doesn’t take too long when you know what you’re doing, if you’re new or just want to take a shortcut, this is an easy way to do it. https://i.ytimg.com/vi/ZTvo3CGcPmY/maxresdefault.jpg


One of the best skincare products in and outside of MLM, no doubt. They were founded by a couple dermatologists, and they used to be an upscale department store brand before entering the world of network marketing. Rodan and Fields created Proactiv, which ended up being one of the most famous skincare products of all time (and a hero-in-a-bottle for every middle schooler who’s ever been called pizza-face). Just this one product line is nearing $1 billion in annual sales.


To a lot of independent professionals, such as consultants and service providers, sales funnels may appear to be unnecessary and overly complicated. They may seem impersonal or cold. This may be true in some cases, but you can implement a simple online marketing sales funnel that allows your personality to shine through while guiding your prospects toward your goal.
The ease with which a sales funnel can now be created has to do with how funnels have changed throughout the years. In the beginning, they were essentially one shot marketing pieces. Think newspaper ads if you will. All three steps in the sales funnel (finding potential customers, selling yourself and your business and the sales pitch) was essentially a one pitch ad to entice the buyer to purchase a product. That’s not the case now. They have become a lot more complex. https://mk0sprout24comgnv2te.kinstacdn.com/wp-content/uploads/2016/09/clickfunnels-features.png

Below, I’ll introduce you to the modern online marketing funnel model—the framework that should drive your entire digital marketing strategy. I’ve broken down each stage of the new buyer’s journey and provided marketing strategies and tactics that work best at each phase. You’ll also find real-world examples and expert advice on the “how” of making this work for your business. The goal is for you to walk away with a clear understanding of how the (modern) online buyer’s journey works and how best to market to your target audience at each stage. 


For that reason, while you might want to experiment with tracking all the different metrics below (or any others that you think could be valuable), it’s best to choose a core 2-5 to focus your attention on. You can always add more later, but be sure you’re actually making changes based on the data you generate from these few metrics before expanding your data operations.
You could change the title of this article to “why driving for Uber is a bad side hustle or why opening your own business is a bad side hustle” because every single point you’ve made about mlms is also true about those as well as most start-ups! Uber doesn’t buy you a car does it? Nope you need a car so you’ll have a car payment, gas, insurance repairs etc and Uber keeps a % plus you’ll need a phone and a phone plan $$$$. How many people actually work long enough at Uber to “make a profit” then? Not even 1%? Ok now let’s talk about a lease, employees, inventory, insurance equipment permits accountants kawyers and taxes for a business start up. How long do you have to work to make a profit?. Years and years and years and most fail leaving them in huge debt. https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels-addnewstep.png
Trials / demos: Trials and demos are a great idea if you can easily take a portion of your finished product and provide it for free. Doing this will allow your leads to experience your product with very little commitment on their part. The downside of using trials or demos, is that since they are not stand-alone content, they can be perceived as incomplete offerings.  
Generating revenue is a multi-step process in which you have to progressively nurture people before they are ready to make a purchase. A shoe salesperson is nurturing you when they ask your size, show you lots of options, help you try a few pairs on, and let you know about a deal. It’s giving you the information and support you need to make a decision about buying.  
Scentsy is a party plan MLM company offering a variety of home and personal fragrance products. These include a popular line of scented wickless candles and decorative ceramic warmers. Independent consultants sell products through home parties, fairs and shows as well as online. For just $49, you can get a starter kit with everything you need to launch your new business. After that, you can work at whatever level you want. For example, you can either just earn extra income or you can work enough to replace your income from your 9-to-5 job.
Ben Thataway, a CEO benefits forever off of his employees and the employees can spend a lifetime and never make the kind of money they can make in network marketing. I know someone personally that beat out 80,000 representatives, did not join the company untli 3 years after it launched and became the top income earner. What you’ve heard, or what you think you know about network marketing is false. https://5q4t430vypa2hfnfg343rud1-wpengine.netdna-ssl.com/wp-content/uploads/clickfunnels-vs-instapage-review.png
Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)
The best part? Businesses know and are very willing to spend money on social media marketing because the potential for return on investment is very fast. So, they’ll open up their checkbooks to you. This can definitely supplement or even replace your full-time income quickly and effectively. But you have to know what you’re doing. Don’t try to sell social media marketing if you’ve never done it before. Learn the ropes first. Work for free. Get results. Collect testimonials. Then start charging people.

I too was an MLM skeptic and additionally had no respect for the industry or those working in it. I stumbled across a company 6 years ago that had a product I LOVED (I didn’t know it was an MLM until after I was exposed to the product), I ended up joining for the discount. It was a low start up (under $100 with everything I needed for my biz and the products I got were worth about twice that), there are NO sales minimums or quotas, I don’t earn ANYTHING if someone signs under me unless I’m a team leader (which I am) and they two are earning (compensation from the company for my time spent as a TL, training and supporting, just like my team leader for at the old corporation I worked for)…we’re not required to have inventory, the only friends I sell to are people who were customers and then BECAME my friends, my hostesses earn a ton of free stuff for their hour of “work” (many of them are very thankful for the opportunity because they can’t otherwise afford the product which happens to be in the category of a “need” and not a want)…


Traffic sources. As you’ve probably noticed throughout this article, different traffic sources work better for different stages in the marketing funnel. Sometimes, however, a traffic source can surprise you, so it is a good idea to track how many people are entering your marketing funnel from each source and stage so that you can give your top sources more budget and attention. https://blogv2new.clickfunnels.com/wp-content/uploads/2018/02/image56.png
There are several names for multilevel marketing, including direct marketing, network marketing, referral marketing, direct sales and consumer direct marketing. In a typical MLM, an individual seller earns commissions in two ways: (1) from direct sales and (2) from sales generated by others recruited by the seller. The seller's recruits may have recruits of their own, and the original seller receives commissions from those sales as well. Download AARP Foundation's toolkit, Multilevel Marketing: The Research, Rewards and Rewards, to learn more about MLMs and decide whether one is right for you. 
Desire: Customers have moved from attention or recognition of the problem through information-gathering and interest. Now they have a desire for a solution. Customers evaluate alternatives and your job, through content creation, is to spark a desire for your solution. You must convince customers, as they examine various solutions to their problem, that your solution is the right one for them.
Multi-level marketing (MLM), also called pyramid selling,[1][2] network marketing,[2][3] and referral marketing,[4] is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.
When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills…for our rankings of the best women diet pills are here).
Hey Middle man took my line. As I was reading this I was thinking you hit the nail on the head. My brother got involved with one and so did my uncle Amway. I know my brother made no money. I have to check with my uncle but I am certain he didn’t. The only reason these companies get away with it, and it’s not illegal is because they have a product/. They don’t sell their products, they sell the pyramid part of it. And the meeting they go do are motivational meetings with their bible Rich Dad Poor Dad. I call them their “Rah Rah” meetings https://bloggingwithfunnels.com/wp-content/uploads/2018/04/ClickFunnels-vs-Kartra-The-Ultimate-Review.jpg
Webinars: With webinars, you have an engaged audience that’s akin to being in the same room with others while pitching whatever product or service you’re offering. This is a great way to sell high-ticket products and services as well. Sure, lead to application to phone call is great, but a webinar really sells like there is no tomorrow. Most people also like to combine the webinar with an application, pushing them to the app after the webinar is completed and closing the deal on a phone call.

Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions? https://blogv2new.clickfunnels.com/wp-content/uploads/2016/12/clickfunnels-tracker-1024x442.png

The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders. https://i1.wp.com/www.accuratereviews.com/wordpress/wp-content/uploads/2016/07/ClickFunnels_Split_Test.jpg
The basics of the modern digital marketing funnel include four key stages (similar to AIDA): attract, nurture, convert and delight. However, to accommodate the many different kinds of marketing projects required to compete in today’s fierce online marketing battleground, the funnel steps have expanded. Numbers vary, but these 10 steps often comprise well-oiled digital marketing funnels. The first six stages take place before and up to the point of sale. The last four occur after the point of sale. Here’s a brief overview: https://blog.meshagency.com/wp-content/uploads/2018/10/ClickFunnels-Alternative_Mesh-Blog-Post_Leadpages-2.jpg
Hello Miles, thank you for the valuable information. I want to get started as an affiliate marketer but I am afraid to use my real name. I have a PhD in Public Health from a reputable university and this stops me from marketing products because I am afraid I may be judged for marketing products that may not be based on scientific evidence. I want to have the freedom to sell all products. How do I get over this block? Can I still build a list without using myself as the brand? How do I succeed if I am working behind the scenes? What name do I use? A fake name or use a company name? Thank you!
Depending on what you’re selling and who you’re marketing to, you might answer that question in a number of different ways. For example, if customer service is a big deal to your potential customers, you may want to focus your marketing on how great your customer service is. You might want to include testimonials about your customer service, awards your customer service department has won, statistics about response times…you get the idea.
The sales funnel doesn’t need to be complicated to make you money. Simplicity works best, so if you have that has a lot of steps, go through it and see if there are some you can remove. One key is a to have good communication with your leads, provide them with information about what you are selling, engage with them, answer questions, let the evaluate and decide. Another is to make sure you have enough leads in your Stage 1 section, otherwise, if you don’t have enough people to trickle down through this first part, you waste resources in the other sections. Be sure to have enough resources delegated to the rest of the funnel, as well, to convert those that trickle down.
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time.
Multi-level marketing (simplified Chinese: 传销; traditional Chinese: 傳銷; pinyin: chuán xiāo) was first introduced to China by American, Taiwanese, and Japanese companies following the Chinese economic reform of 1978. This rise in multi-level marketing's popularity coincided with economic uncertainty and a new shift towards individual consumerism. Multi-level marketing was banned on the mainland by the government in 1998, citing social, economic, and taxation issues.[62] Further regulation "Prohibition of Chuanxiao" (where MLM is a type of Chuanxiao was enacted in 2005, clause 3 of Chapter 2 of the regulation states having downlines is illegal).[11] O'Regan wrote 'With this regulation China makes clear that while Direct Sales is permitted in the mainland, Multi-Level Marketing is not'.[10]
Great listing and especially the honest look at what being in an MLM means. Direct sales is a hard business, especially if you’re not passionately using the product daily. You see too many people who join thinking it will be a get rich quick scheme and don’t actually care about the product or their customers. Genuine lasts and is successful, companies like Avon and Mary Kay have been around for generations because people love their products.

A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]

As you see in the illustration above, you may have channels that overlap; for instance, different kinds of social ads in the Awareness part of the funnel. In addition, each channel may have different facets (e.g., Facebook ads versus Facebook fans). Each facet builds upon its own functions, as well as the functions of other networks, to lead to your ultimate goal: sales.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
Those are upgrades that you can select inside Click Funnels that will allow you to either create affiliate programs or things like that. It's a higher version of Click Funnels. I believe it runs $297 a month if you want to use that option, but if you decide not to use those options because you're going with another affiliate program manager like Zaxaa or something like that, then you'll only pay $97 a month.
But the powerful thing about click funnels is that it gives you those sequences and builds them out, and connects the pages in a logical order and makes integration really simple. On top of that, click funnels links up with WordPress, and the pages inside click funnels you can host on your WordPress site using their plug-ins, so it makes it really convenient.
The idea behind adding value to your website is that people who become daily users are much more likely to also become clients. If you don't sell a product yourself, you can become an affiliate marketer and post affiliate ads on your website. If you do sell a product, a daily user will have a chance to see more of your offers/products and buy them.

Email open and click rates: Once you’ve captured a lead, the most common way to strengthen the relationship with your contacts is by using email marketing. Open and click rates represent the percentage of contacts that opened an email and clicked on a link in the email body. These metrics are great indicators of how relevant the content you are sharing is to your subscribers. Almost every email marketing service you can use will calculate these metrics for you.  

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