An online sales funnel promotes one of those two things and depending on how you build it will determine the type of leads and traffic you put into that funnel and how successful that funnel is. Your sales funnel and all the copywriting, all the text, all the images and everything else in that funnel needs to be congruent with the message that you're delivering and the offer that you're promoting.

A Mr. E. St. Elmo created the first “purchase model” way back in 1898 in an effort to systematize the sales process and, ultimately, improve results. He developed a model that mapped a theoretical customer journey from the moment a product attracted a consumer’s attention to the point of action or purchase. His model has guided marketers and sales teams for nearly a century.
As people progress through your funnel, their intent to buy steadily increases. You always lose people with each new commitment you ask for (we refer to these actions “conversions”), but the more people you can get to convert at each step in your funnel, the more sales you will ultimately produce. In marketing, we call this process “widening the funnel.”
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
On a side note, I started using doTERRA about five years ago and love the oils! I didn’t join them to sell, or make money. I just wanted to raise awareness in what they could do and help with for individuals and families, as they did me and mine. In fact, many of my friends are now distributors (not under me). Lost opportunities? Not at all, in my book. More power to them! Back to R + F, and a little more insight from you would certainly scratch an itch.
Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x http://smartbusinesstrends.com/wp-content/uploads/2017/10/ClickFunnels-FunnelTypeChooser.jpg

Hi Nate! wow great info! Being a total introvert and afraid to go towards people BUT am trying to find a way that people would be interested and come to me so I could talk to them about my work. I have no clue what to share on social medias to spike their curiosity. Been over the net for over a year trying to find a way to have people come to ME instead of me after them. Any suggestions? Bless you for your help!
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company. https://thrivethemes.com/wp-content/uploads/2016/10/A-Medium-Funnel.png
If you’re great at this, you could easily make money online as a ClickFunnels Certified Partner. When you’re a certified partner, you have way more credibility to sell funnels. But you’ll have to go through the process of certification. It’s not complicated, but it will cost you some time and money. Both of those things are often in short supply. But this is a great investment no matter how you look at it.
Use website links that have embedded web analytic codes. You can do this through your website provider or with a free Google Analytics account. Make sure each strategy uses a different link, so you can track your most successful lead gathering strategies. Most web analytics programs will automatically mark down leads that come from major search engines.
As people progress through your funnel, their intent to buy steadily increases. You always lose people with each new commitment you ask for (we refer to these actions “conversions”), but the more people you can get to convert at each step in your funnel, the more sales you will ultimately produce. In marketing, we call this process “widening the funnel.”
Thanks for this post. Very helpful. I do like direct sales; one reason for this is that it helps keep alive that age-old tradition of people interacting face-to-face (rather than mainly through texting and social media). For that reason, I think MLMs should target the lonely Millennials. Anyway, I was a member/distributor of Advocare for over 10 years and still miss the products and the activities in the company, now that I am temporarily out. I still plan to sign up again when I can afford it (long story–I’ll spare you). I am now involved in Melaleuca, and I must say in their defense that Melaleuca’s products are actually not overpriced. Because Preferred Customers are not only not expected, but also NOT ALLOWED to turn around and sell the products at the retail price, everyone pays the same low prices. (Granted, one can indeed go to the website and buy directly from the company if they do not want to become a Preferred Customer. Why would someone do that when the annual membership is only $19? Only if they do not want to commit to the minimum monthly requirement for Preferred Customers.) Public, keep this in mind! Don’t be fooled by the rebels who are selling old Melaleuca products on Amazon for way above the retail price!! You’re much better off buying fresh products directly from the factory, even if you pay retail price. Just sayin. My big question: What about Tupperware? I have been a Tupperware consultant for about 6 months, and I have found it to be extremely difficult to keep business going. The directors training me have said that Tupperware is the second most widely recognized brand name in the world, second only to Coca-Cola. If that is the case, why is it so hard to find people willing to host Tupperware parties? Why does it seem so hard to sell? Also, is it just me…Or, does Tupperware’s compensation plan stink?
Great article, thank you for including some statistics. I do have a few friends who make a bit of side money with selling DoTerra and Norwex, but I also think they mostly do it to get wholesale prices on products they want to purchase anyway. It’s incredibly difficult to actually make a profit unless you’re willing to pour your entire life into the company.
However, when you succeed, you can definitely make lots of money online. Not just a little bit. Some successful ad agencies are making five to six figures per month in revenue. That’s significant by anyone’s standards. But then there’s people like Nicholas Kusmich who are absolutely crushing it in the ad agency game. Just ensure that you do your due diligence before you sign up to anyone’s program or buy anyone’s course to start your own agency.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.
I thought That your article was very good. My wife recently joined this company called World Ventures and me being me I figured it would be like some of the other companies that she has joined. You know a bunch of women companies scentsy, 31, etc but the reason I took notice is when she made 500. I know it’s not much but i know if she can make that faster than she has with some of the others she has joined without my help then maybe this thing is the real deal. What do you know about it? I have met some of the people and they seem genuine unlike some of these others like Amway and I don’t feel like it’s all about freaking selling like most of the others. Just shoot it to me straight.
The overwhelming majority of MLM participants (most sources estimated to be over 99.25% of all MLM distributors) participate at either an insignificant or nil net profit.[12] Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.[13]
Your subscribers won't ALWAYS be on social media, or scrolling through their email inbox. But, they'll be near their phone, or on one of 100 Billion other sites reading blogs or articles, shopping, gaming, or surfing cool sites that they’re interested in. Use desktop and mobile messages that fly into their browsers (and onto their phones) and reach them no matter what they’re doing.
As people progress through your funnel, their intent to buy steadily increases. You always lose people with each new commitment you ask for (we refer to these actions “conversions”), but the more people you can get to convert at each step in your funnel, the more sales you will ultimately produce. In marketing, we call this process “widening the funnel.”

Conversion optimization is the third thing that you need to be really good at if you’re serious about making any money online. Now, conversion doesn’t just happen on the spot. In fact, most people won’t buy on the spot unless we’re dealing with a sexy tripwire offer that includes a sought-after tangible product or a free-plus-shipping offer that you’ve seen countless savvy marketers running by now.


You see, there are lots of other people who need to sell the same products as you to make money too. And quite possibly living in the same area, with the same pool of potential customers as you. So if you have the misfortune to sign up to an MLM that’s already popular in your area or social circle, you’ll probably find it hard to recruit customers.
Norman Newbie owns a software company with ten salespeople and one product. He’s not a very savvy marketer, so his sales process currently involves handing his salespeople lists of leads that he purchased online and having them “dial for dollars.” His salespeople frequently get frustrated since his leads aren’t always good quality. Because they’re usually calling on people who A) aren’t interested in his services and B) are not a good fit for them, the salespeople close less than 1% of the prospects they initially reach out to.

Now, I’m not saying that if you can’t figure out how to make money online that you’re just looking for excuses. But, heck, yeah, I kind of am saying that. However, you can’t just expect to wake up one day, decide you want to earn some cash online, and then it magically appears for you. It doesn’t quite work that way. I’m not saying you have to fail or suffer hardships, but that’s generally the case as you learn the proverbial ropes.


Kelly is the founder and director of Aggressive Growth Marketing. Known for unprecedented levels of ambition, drive and client service, Kelly has fuelled AGM from the ground up and has taken it from a part-time start-up to one of the fastest rising stars among digital marketing firms in the UK. Currently, her team provides top-notch creativity, analytical thinking and data metrics for companies seeking next-level growth. Behind Kelly’s vibrant, friendly personality is a high-energy professional with deep familiarity in forecasting, budgeting and maintaining a results-driven path to success. Thinking outside the box, building innovative campaigns, and never losing focus are probably the most commonly-used descriptors you’ll hear when someone describes Kelly. Among her many core competencies, growth strategy development is by and large her biggest strength, as it encompasses a whole suite of skills that boost a client’s profile and revenue. These include around-the-clock competitor analysis, new media and technology strategies, monitoring target markets and keeping KPIs synchronized in order to stay a cut above the competition.
Your comment and it’s militant nature are the EXACT OPPOSITE of what I believe the doTERRA culture is founded upon. I hope anyone reading this thread choose to look past your article and it’s attack on YoungLiving when basing their decision as to which company they choose to go with. I want them to know that the manner in which you needlessly attacked them is in no way a representation of all the other reps nor the company itself.

I was a hard NO to network marketing companies because my perception was all the things you listed – expensive to start, most people lose money, etc. I’m a former financial analyst however, and once my first daughter was a year old, I was at the breaking point with the corporate world too! Then I was introduced to the social marketing company I’m now a part of (and have been for 2.5 years now), and am happy to say that my income now matches that of my corporate job, WITH the perks of setting my own schedule, working from home, being present for my children, etc. So, perhaps the issue isn’t with the industry in general, but PLEASE do your research! A solid company should have easy to find compensation summaries so you can see what the average incomes and timelines to promote are, as well as low startup costs & no inventory requirements. Yes, it is work!! But it can also be a wonderful option if you’re willing to put in the time and effort.

The only thing that is stopping you is yourself at this point. Your ambition and your drive are the only things that you personally have to worry about. So many entrepreneurs lack motivation and discipline to do what needs to be done regarding their business when they’re first starting out. It isn’t until desperation and necessity kick in that people are willing to do what is necessary. Start out strong with the kind of endurance and drive necessary for the road ahead and we’ll help you with education and software.


Recruitment is an integral part of any MLM, but it doesn’t need to be the focus. Whenever MLMs charge high startup fees, require high recruitment for a commission, do not provide sales training, or otherwise value recruitment over product, that’s a clue that it is not a good MLM to join. Network marketing companies should rely on networks to sell products, instead of only recruiting your network.
Bottom line: if you’re someone considering an MLM, know what you want from it (discount, part time income, time away from other life duties, a career opportunity, etc), follow you passion in choosing a product/company, do your research , be aware and willing to set a work schedule and actually spend that time working every day (at least in the beginning), do the trainings recommended, have a growth mindset and don’t give up unless you can honestly say you’ve don’t what’s required….

First off, thank you so much for this insightful blog post, it's exactly what I needed. But, my software vendor's affiliate program has a funnel of their own, requiring the prospect to sign up with their email address. Is it appropriate for me to collect the prospects email in the Opt-in page, and then expect the prospect to submit their email a second time in order to signup for the product free seven day trial? If appropriate, do you have any advice for how that should be structured? https://changecreator.com/wp-content/uploads/2018/04/clickfunnels-vs-website_-do-you-need-both.jpg
You can either go one or two routes. You can go after specific niches like real estate agents, nurses, teachers, and you can speak to those people specifically on whatever their pain points are with their job. Or you can go after existing network marketers that either may not be happy in their current company, because they're looking around. They've been in it for years and they haven't had success or maybe network markers that have been out of their company, and they're looking, they're just open, right?
A downline distributor is a recruited distributor from whom the sponsor (the one who recruited them) gains commissions. Every compensation plan involves recruiting other distributors to help sell the company’s product. Some compensation plans provide higher commissions for recruiting successful distributors (quality over quantity). Other plans only focus on simply hiring more distributors (quantity over quality). Overall, downline distributors help sponsors gain extra commissions. https://i.ytimg.com/vi/rSL_o7TQnvc/maxresdefault.jpg

Also called pyramid selling or network marketing, multi-level marketing companies grow revenue by hiring and recruiting non-salaried employees referred to as distributors, influencers, consultants, salespeople, or promoters (among other names). In other words, employees generally receive compensation from performance through a pyramid-shaped compensation system. https://i.ytimg.com/vi/gDkg1OBO0LI/maxresdefault.jpg

I had the same thought as you do.,that MLM is not working.After realizing the potential of this sector,it Amaizing.Even morons with dreams have potential to become successful in MLM.No any qualifications or experience required.Today am proud to be a networker.Network marketing not only provides a great business education, it also provides a whole-new world of friends—friends who are going in the same direction as you are and share the same core values as you do.
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!
If you are realistic about your budget for inventory and time commitment, direct selling can be a great way to earn extra cash or even launch a full-time career. It may be statistically unlikely, but there are sellers who are earning six-figure salaries and taking free vacations every month. If you go in with both eyes open, it’s possible you could be one of them (just don’t count on it).
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